Sport Management
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NFL details perks package - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NFL details perks package - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
The NFL this week is unveiling its first package of benefits for the league’s roughly 1 million season-ticket holders, a program called The Membership Club.
Sean McAndrews's insight:

The NFL is looking to get their fans more engaged in the sport than they already are. What the NFL is trying to do is give special perks to season ticket holders called “The Membership Club.” Such perks include RedZone for free on their mobile devices, exclusive content in the madden video games, possibly a discount on NFL Rewind (regular season games on demand). The really interesting part about these programs is the NFL is really trying to get the fans to connect. For example, with NFL RedZone, the NFL wants to provide “entertainment only available in the stadium, like locker room audio, and camera feeds not seen on TV, and via apps that offer camera angles and other choices not possible at home.” I think this can be a very beneficial tool for any organization in the sport management field by utilizing the fan’s love of the sport and offering them special perks for being a committed fan. These programs, to me, seem like they could really capture an audience and hold them to be loyal fans for years to come that they can depend on generating revenue from.

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For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
Two NBA teams are awaiting league approval of a plan that would put the names of season-ticket holders on their playing floors.
Sean McAndrews's insight:

This article is about two NBA teams, the Milwaukee Bucks and the Cleveland Cavaliers. These two teams both individually pitched the same idea to the league of having season ticket holder’s names being displayed either on court or on the sidelines of the court. To me, this article was really interesting because even though the names wouldn’t be very big I feel as though this could be a very useful tool for getting fans engaged in the organization. The feeling of having your name on the court really engages the spectator and in sports management, that’s exactly what you’re trying to do. My only concern would be that it might get too cluttered and there’s no way they could fit everyone’s name in a certain area without making look to messy, so how are they going to choose which ticket holders get their names on the floor? A better approach, in my opinion, would be to have the ticket holders names play on a loop with a “thank you” or “special shout out to” on the jumbotron. This way there wouldn’t be an issue with the names being cluttered on the floor thus keeping the court from looking like a mess. Ideas like these are definitely key in sport management and pulling people in with different promotions is always going to be a way to keep loyal fans.

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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Sean McAndrews's insight:

Pepsi is looking to take advantage of the fan experience with their full commitment to the super bowl this year. Recently, Pepsi released news of the super bowl performer, Bruno Mars, in hopes to use his advertisements as ways to get people excited for the next super bowl thus giving them more exposure during the game. What really stuck out to me was how Pepsi is really focused on expanding their sales past the “original” Pepsi drink. By this I mean they are looking to boost their sales on other lines such as targeting females with Diet Pepsi, males 18-24 with the classic Pepsi, and Hispanics with Pepsi Max. The article stood out to me because I never really thought of marketing different drink lines to different demographics, which could prove to be very successful. This shows how effective the power of bringing in a big star like Bruno Mars to a big stage like the super bowl can increase your sales and allow you to spread your products among different ethnicities, ages, and genders. 

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