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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Matthew Field's insight:

Pepsi will now be pushing not only Pepsi, but Pepsi Max, Pepsi Next, and Diet Pepsi via the NFL starting this year. It is also interesting that the halftime show for this year’s Super Bowl has already been decided. This gives Pepsi 5 months to advertise the event which is sponsored by their brand, compared to previous years which had at least a month and a half less time. I choose this article because it shows how much of an advantage time can be in terms of advertising for an event. The earlier that the halftime show is decided, the more time there is for Pepsi to sell it to potential viewers. This helps me in the sports management industry because it taught me how much a company must put into marketing to be successful. It is amazing that all this work is going into putting the Pepsi brand name on the Super Bowl halftime show, all to ultimately sell more bottles of Pepsi. 

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Texas A&M, CBS Discuss School's Concerns Over "Johnny Cam" Following QB Manziel - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Texas A&M, CBS Discuss School's Concerns Over "Johnny Cam" Following QB Manziel - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
Texas A&M Univ. and SEC officials have reached out to CBS with concerns about 'Johnny Cam,' the camera that will be solely focused on A&M QB Johnny Manziel during Saturday's game against Alabama, according to Allen Reed of the Bryan-College Station...
Matthew Field's insight:

This Saturday, when Texas A&M plays Alabama in a much anticipated match up, CBS will have one camera solely dedicated to watching Manziel’s every move. I find it very interesting that there is enough excitement over “Johnny Football” that there is going to be a camera always watching him. He has been the center of attention in the college football world in the last few months, but this brings it to another level. I choose this article because it shows how the media is willing to go to any length necessary to create a story. This sets a precedent for future events like this, which is very important to sports management as a whole. The direction the media is moving shows that they will leave no stone unturned in their pursuit to uncover any story to get more viewers. 

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NHL fleshes out three-year plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NHL fleshes out three-year plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
One billion dollars in additional national revenue. A sharper international focus with more events. A major broadcast rights deal. Another “24/7”-style show. All within three seasons.
Matthew Field's insight:

The NHL recently released its plan to make a $1 billion increase in revenue in the next three years. The league is excited about the coming years and views it as a chance for “unprecedented growth”. It took the league 6 years to raise their revenue $1 billion dollars from the ’05-06’ season to ’11-’12 season, the new plan expects the same gains in half the time. It is interesting that the NHL still has so much room to grow. They plan to expand the business in almost every way possible. They are going to add more big events similar to the Winter Classic and Heritage Classic, play more games overseas, and plan to secure more media rights in Canada starting in 2014. I choose this article because it shows how there is always more room for expansion. This plan is important in the sports management industry because it shows how to expand an already profitable business. The NHL is already a well known league, but they are working to increase their revenue even more.

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