Sport Management
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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Amanda Gill's insight:

For fans of the game, the Super Bowl is one of the most exciting times of the year. Even when your team does not make it, it becomes an amazing social and exciting event for fans everywhere. For many people who are not as big into football, they come for the commercials. The advertising, where people spend all year trying to think of the next big thing that they can put as a commercial during the most watched sporting event of the year. Pepsi has decided to take that a step further. Bruno Mars has already been announced as the Super Bowl halftime show performer. Pepsi believes that announcing him this early on in the year will help increase hype around the show and their ability to advertise for the many months leading up to the event. What I learned from this article is that Pepsi will have the rights to every NFL player that is in uniform over the next ten years. I found it educational to learn who Pepsi is trying to connect with, in terms of the average football fan. The article states “We’re trying to reach all types of fans: casual to hard-core; the male 18-to-24 drinking Pepsi Max and we also want to speak to the female NFL fans who consume Diet Pepsi, and the Hispanics that overindex against Max.”. I selected the article due to the fact that we were discussing the Super Bowl in class, and also that it is a sporting event that is almost impossible to hide from, it is Christmas for sports fans. When working in the sport management industry, one has to be aware if marketing strategies and ideas, which is where I feel this article will be useful to me. 

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CBS Sports Continues To Inch Closer Toward 'Daily Fantasy Football'

CBS Sports Continues To Inch Closer Toward 'Daily Fantasy Football' | Sport Management | Scoop.it
CBS Sports continues its move into shorter length fantasy football games.
Amanda Gill's insight:

In a day and age where more and more sports related activities no longer happen on the field or in the parking lot, CBS is looking to make the internet even more of a daily place for football lovers. From this article, I learned that fantasy football is attempting to make fantasy football much like fantasy baseball, with daily competitions/lineups. Daily fantasy sports games are being compared to gambling, yet they have not faced any scrutiny from legal authorities. However, ESPN does not partake in any fantasy sports in which you can obtain cash, which I found extremely interesting. I choose this article because I myself play fantasy baseball; it is a great way to increase your knowledge about other teams and players that are not playing in the area around you. This article will help increase my knowledge of fantasy gaming, which has become a huge part of the sport industry. 

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Charmed City: Orioles Report Increases In Attendance, Merchandise, Ratings - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Charmed City: Orioles Report Increases In Attendance, Merchandise, Ratings - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
The Orioles with eight home dates remaining are currently on pace to draw about 2.4 million fans, which would be the highest season total since '05, when the team drew 2.6 million to Camden Yards, according to Eduardo Encina of the Baltimore SUN.
Amanda Gill's insight:

The Baltimore Orioles have many thanks to give to Chris Davis and Manny Macahado for being the main reason behind their increases this baseball season. The Orioles attendance, home average, and television ratings are up from the 2012 season. Their merchandise sales are up by an amazing 89%. It does help that they have a young third base sensation in Manny Macahdo, and a MVP front runner in Chris Davis. What I learned from this article is how well teams in small market areas can still develop. Through great managing and front office work, the Orioles are an increasingly popular team. The end of the article does draw a sad note, where it discusses teams who have been drawing very poorly, despite their teams being in the hunt for the playoffs. One thing I did find interesting, was that money still buys fans. The Los Angeles Dodgers and the Toronto Blue Jays had the largest increase in fan attendance, due to their front office spending more money than most people can even dream of.  I selected the article because of my affection for the San Diego Padres, another small market, low funded team. Small markets such as that can e comparable for each other. This article will be an asset to me because my dream job is one in Major League Baseball, possibly in the front office. 

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