Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
|Scooped by Amanda Gill|
For fans of the game, the Super Bowl is one of the most exciting times of the year. Even when your team does not make it, it becomes an amazing social and exciting event for fans everywhere. For many people who are not as big into football, they come for the commercials. The advertising, where people spend all year trying to think of the next big thing that they can put as a commercial during the most watched sporting event of the year. Pepsi has decided to take that a step further. Bruno Mars has already been announced as the Super Bowl halftime show performer. Pepsi believes that announcing him this early on in the year will help increase hype around the show and their ability to advertise for the many months leading up to the event. What I learned from this article is that Pepsi will have the rights to every NFL player that is in uniform over the next ten years. I found it educational to learn who Pepsi is trying to connect with, in terms of the average football fan. The article states “We’re trying to reach all types of fans: casual to hard-core; the male 18-to-24 drinking Pepsi Max and we also want to speak to the female NFL fans who consume Diet Pepsi, and the Hispanics that overindex against Max.”. I selected the article due to the fact that we were discussing the Super Bowl in class, and also that it is a sporting event that is almost impossible to hide from, it is Christmas for sports fans. When working in the sport management industry, one has to be aware if marketing strategies and ideas, which is where I feel this article will be useful to me.