Sport Marketing
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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Marketing | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Meredith Carrier's insight:

In this article I learned how the marketing business really works. With such a big event like the Superbowl, billions of dollars are generated just from the commercials alone. I found this interesting because a lot of companies look forward to this event every year to make a commercial about their product. Pepsi is using Bruno Mars to market their campaign, such as giving away free merchandise and also allowing people opportunities to win passes to rehearsals. This will help me in the sport management industry because it teaches marketing skills along with advertising in order to target the people and make the most money.

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Chris Melendey's curator insight, October 14, 2014 10:37 PM

This article interested me because it was about marketing Pepsi in the Super Bowl. I was always very interested in how much money they spent and made with the Super Bowl. Peps made over $97 million over five super bowls. Pepsi was focusing on advertising through Bruno Mars. This information is good to know from a marketing stand point of a sport management student. This helps me find different and new techniques to advertise and market products. 

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New NBA debt terms reflect investor confidence - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

New NBA debt terms reflect investor confidence - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Marketing | Scoop.it
The NBA has completed a $2.3 billion financing package that will continue to keep league-backed loans flowing to its teams.
Meredith Carrier's insight:

From this article, I learned that the NBA shifted more debts into long-term, fixed rates loans. I found it interesting that teams can borrow and excessive amount of money without having to pay it back for a long period of time. I selected this article because the salary of professional athletes is a topic that is highly discussed in the sport industry. This information will help me in the sport management industry because it explains how major sport teams manage their finances and loans.

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NHL fleshes out three-year plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NHL fleshes out three-year plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Marketing | Scoop.it
One billion dollars in additional national revenue. A sharper international focus with more events. A major broadcast rights deal. Another “24/7”-style show. All within three seasons.
Meredith Carrier's insight:

In this article I learned that NHL Chief Operating Officer John Collins is making staff changes and goals that will affect the 2013-14 season. He does not want another lockout occurrence like what happened this past year. I selected this article because it is interesting and important to know why a lockout of a sport happens and what can be done to prevent another one. This information contained in the article will help me in the sport management industry because it deals with the financial problems that professional sports endure and how they have to make adjustments to salaries.

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