Sport Digital
14 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Olivier Sacha Touillez from Mobile Video Challenges Worldwide
Scoop.it!

ESPN mobile users watch video outside of the home

ESPN mobile users watch video outside of the home | Sport Digital | Scoop.it

Damon Phillips, VP of Watch ESPN and ESPN3, said that two thirds of smartphone viewing occurred outside of the home.


Mr. Phillips went on to say that he was very surprised at the length of time people watched. On a smartphone, 15 minute viewing periods are common, while tablet viewing can go the whole length of a game.


With respect to the smartphone, this led Mr. Phillips to comment that ESPN targeted shorter subject matter at the devices. The long viewing times on tablets, however, suggest it is being used as a TV replacement.


Via Claude Seyrat
more...
No comment yet.
Scooped by Olivier Sacha Touillez
Scoop.it!

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads - Ad Age Mobile

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads - Ad Age Mobile | Sport Digital | Scoop.it
If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
more...
No comment yet.
Scooped by Olivier Sacha Touillez
Scoop.it!

ESPN Sync web app brings second-screen experience during live ...

ESPN Sync web app brings second-screen experience during live ... | Sport Digital | Scoop.it
ESPN Deportes launches ESPN Sync – the first Spanish-language web-based app that enhances sports viewing with a unique second-screen experience during live sporting events. ESPN Sync debuts during the Mayweather vs.
more...
No comment yet.
Rescooped by Olivier Sacha Touillez from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Second-screen usage drives new online, mobile advertising investment

Second-screen usage drives new online, mobile advertising investment | Sport Digital | Scoop.it
Second-screen usage is the latest way US consumers engage with television content. According to the latest Nielsen data, 75% of smartphone and tablet users are engaging with second-screen content more than once a month as they watch TV.

Via Richard Kastelein
more...
Teresa M. Nash's comment, November 28, 2013 1:35 AM
Nice.
Rescooped by Olivier Sacha Touillez from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

MediaPost Publications Second Screen Users Can Engage with Ads, or Be Somewhere Else Entirely 11/22/2013

Second Screen Users Can Engage with Ads, or Be Somewhere Else Entirely - 11/22/2013

Via Richard Kastelein
more...
No comment yet.
Scooped by Olivier Sacha Touillez
Scoop.it!

Do Second Screen Campaigns Have Marketing Potential on Twitter?

Do Second Screen Campaigns Have Marketing Potential on Twitter? | Sport Digital | Scoop.it
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good response. There will be tweets worth retweeting and new hashtags emerging.
more...
No comment yet.
Rescooped by Olivier Sacha Touillez from screen seriality
Scoop.it!

Internet vs. Television: Which Is the Second Screen?

Internet vs. Television: Which Is the Second Screen? | Sport Digital | Scoop.it
Do you spend more time in front of the TV or in front of the computer screen? Just a few years ag...

Via Mattia Nicoletti
more...
Mattia Nicoletti's curator insight, November 28, 2013 4:54 PM

A different view on second screen.

Rescooped by Olivier Sacha Touillez from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

TVE launches second screen app to record and share live video

TVE launches second screen app to record and share live video | Sport Digital | Scoop.it
Spain's public broadcaster TVE has launched a second screen app which viewers can use to record live content and share it on social networks.

Via Richard Kastelein
more...
No comment yet.
Rescooped by Olivier Sacha Touillez from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Scribble Chat roundup: Social TV and second-screen experiences ...

Broadcasters are wading in to second-screen conversations. ScribbleLive digital journalism specialist Robin Minchom led a live chat with two journalists charged with engaging digital audiences and a social media marketing ...

Via Richard Kastelein
more...
No comment yet.