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Rescooped by Matt Denny from Business Brainpower with the Human Touch
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E&Y Studies the Connection Between Female Executives and Sports

E&Y Studies the Connection Between Female Executives and Sports | Sport Business-Denny 4360445 | Scoop.it

 

Research shows that women and girls who participate in sports are less likely to take drugs, engage in abusive relationships, or have unwanted pregnancies. And they are more likely to graduate from high school, receive post-graduate degrees, and earn more money.

 

A new study, coinciding with the 41st Anniversary of Title IX,  released by accounting firm Ernst & Young has added an additional benefit of Title IX and the impact of participating in sports – becoming a C-suite business executive.


Via The Learning Factor
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The Learning Factor's curator insight, June 24, 2013 8:32 PM

EY conducted a global survey to gather women leaders’ perspectives on sport and high-performance teams.

Jesse Gottesdiener's curator insight, October 14, 2014 11:19 PM

I learned that women who have played sport at some level have more attributes that make them better workers than those who didn't play sports. The information that i found the most interesting was the statistic about the difference in the jobs between women who played sports as a working adult. Around 65% of females that played sports as a working female had board level jobs. I selected this article because I wanted to learn about the connection between people who played sports and jobs. This information will help me in the sports management industry when I am looking for people to hire in my business, because ill be likely to hire people that played sports at some point 

Rescooped by Matt Denny from Strengthening Brand America
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Brand USA and ESPN partner to promote sports tourism in the US - The Drum

Brand USA and ESPN partner to promote sports tourism in the US - The Drum | Sport Business-Denny 4360445 | Scoop.it
The Drum Brand USA and ESPN partner to promote sports tourism in the US The Drum The tourism marketing body for the United States of America, Brand USA, has joined forces with ESPN to produce an online sports calendar explaining which cities are...

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Rescooped by Matt Denny from Psychology of Consumer Behaviour
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MediaPost Publications LeBron Taking Sports Marketing To Another Level 06/27/2013

LeBron Taking Sports Marketing To Another Level - 06/27/2013

"

It’s no secret that the world of sports marketing has come a long way since the days when Yogi Berra was pitching Yoo-Hoo chocolate drink, Camels cigarettes and Puss’n Boots cat food but Michael Wilbon’s piece on ESPN.com this week is a exploration of just how far it has leaped past Air Jordan in the days of social media. More than ever, it’s not just about television commercials. And LeBron James is the excellent case in point.

Wilbon, who writes that he was struck by a comment made by his colleague Magic Johnson that James seemed to be in fewer commercials than lesser players, did a little digging and found that it’s really the advertising world that has changed, and LeBron is playing the game as good as anybody..."


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Alex Meek's curator insight, July 1, 2013 5:11 PM

Along with my interest in sports advertising, Lebron James and the Maiam Heat are my favorite NBA team and I am super pumped they won the championship again this year! The article also discusses old advertisements  that sparked ideas for some of the latest.

Joe Mechenbier's curator insight, October 29, 2013 5:16 PM

This article about Lebron James's businesses that he has stakes in talks about how marketable James has become in his career. This relates to a profession in sport marketing becuase the Heat can use Lebron as a marketing tool, or play off some of the companies that he is apart of.

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ESPN Scores on the Power of the Live Sports Experience

ESPN Scores on the Power of the Live Sports Experience | Sport Business-Denny 4360445 | Scoop.it

Multiscreen viewing is changing ESPN's ad strategy, exec says


Ed Erhardt, ESPN's president of global customer marketing and sales, discusses the power of the sports programming giant's brand, the shift in its approach to ads to accommodate multiplatform viewing, and why advertisers must keep their ads fresh to hold the attention of live sports viewers.

 

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Rescooped by Matt Denny from Sports Entrepreneurship Magazine
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Misconceptions about the importance of focus – Entrepreneurship ...

Misconceptions about the importance of focus – Entrepreneurship ... | Sport Business-Denny 4360445 | Scoop.it
High-Impact Entrepreneurship ... Focus is important in sports, business, relationships and almost every other aspect of life! That said, I think it's important to get a clear and slightly altered definition of focus, in order to make ...

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Kristen Baker's curator insight, February 23, 2014 10:20 PM

Learn to focus and deal with distractions.

Jared Scott's curator insight, April 19, 2015 8:08 PM

Awesome way to look at almost all things

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Organizational musings: Raising Entrepreneurial Children: Folklore ...

Organizational musings: Raising Entrepreneurial Children: Folklore ... | Sport Business-Denny 4360445 | Scoop.it
We were interested in team sports because our intuition was the opposite of that of the entrepreneurs: Because team sports involve coaching, they are mini organizations that may prepare children better for employment than ...
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How LinkedIn Transformed my Shattered Dream Into a 7-Figure Lifestyle Business

How LinkedIn Transformed my Shattered Dream Into a 7-Figure Lifestyle Business | Sport Business-Denny 4360445 | Scoop.it
In 2007, I achieved my childhood dream of becoming a professional athlete. But two games into my rookie season, this dream quickly ended when I dove into a wall to catch a pass during an Arena Football League game.
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Rescooped by Matt Denny from Crap You Should Read
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Florida College Football, Brought To You By Private Prisons

Florida College Football, Brought To You By Private Prisons | Sport Business-Denny 4360445 | Scoop.it

For more than two years, Florida Atlantic University has been searching for the name of a corporate sponsor to adorn its new 30,000-seat, palm-ringed football stadium.

The public university on Tuesday announced an unconventional partner: the nation's second-largest operator of for-profit prisons, the GEO Group Inc. Thenewly christened GEO Group Stadium came as part of a $6 million donation from the prison company's charitable foundation, which will be paid out to Florida Atlantic over 12 years.

America has a long tradition of unusual corporate athletic sponsorships -- Cleveland's Quicken Loans Arena and Houston's Enron Field (now Minute Maid Park) come to mind. But the GEO Group Stadium puzzled several experienced sports marketing experts.

Stadium sponsorships usually involve a product that a company wants to market to consumers: Cars, in the case of the Mercedez-Benz Superdome in New Orleans; or bank services, with Citi Field in New York. GEO Group's customers are government agencies offering contracts. Prisoners don't have a choice of where they land behind bars.

"It appears to be a charitable gift that is trying to be a marketing vehicle, and it just doesn't make a lot of sense," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon's business school. "To link themselves with an athletic department when their business is locking people up, it just doesn't connect to me really well."

Critics of the private prison industry said the donation to a public university in Florida falls in line with efforts to gain influence with state and local public officials who decide whether to hand out contracts.

"The company is dependent on public dollars for all of its profits," said Bob Libal, executive director of Grassroots Leadership, a criminal justice advocacy group. "When you look at other things that GEO gives to, it's generally in communities where they either have contracts or are seeking contracts, and certainly Florida is a state where GEO has tremendous interest."

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The Ryno's curator insight, February 20, 2013 11:54 AM

The Private Prison industry is possibly the most disgusting industry in our country, and easily the most destructive force against our Civil rights and freedoms. Now they'll have their name on FAU's football stadium.

Oh, the beautiful side of capitalism...

Rescooped by Matt Denny from Public Relations & Social Media Insight
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How Nike uses Facebook, Twitter, Pinterest and Google+

How Nike uses Facebook, Twitter, Pinterest and Google+ | Sport Business-Denny 4360445 | Scoop.it

Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing. To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...


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Jeff Domansky's comment, March 28, 2013 1:37 PM
You're welcome Rogerio. Glad it's useful.
Jeff Domansky's curator insight, March 28, 2013 1:44 PM

Great social business and social marketing lessons from Nike.

Stephen Basden's comment, September 17, 2013 10:35 PM
How Nike can turn a regular picture into a advertisement simply by adding the words "Just Do It"
Recently Nike started doing sought after sneaker releases via twitter to help ease the commotion and violence that occurs during these releases.
One of the reasons Nike is so dominant in the industry is because of their marketing techniques and strategies. They are the first and usually the best when it comes to slogans.
How to use social media to further your corporations marketing strategy.
Rescooped by Matt Denny from itsyourbiz
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I Screwed Up: How Three Famed Entrepreneurs Learned From Failure - Entrepreneur

I Screwed Up: How Three Famed Entrepreneurs Learned From Failure - Entrepreneur | Sport Business-Denny 4360445 | Scoop.it
Entrepreneur
I Screwed Up: How Three Famed Entrepreneurs Learned From Failure
Entrepreneur
Fran Tarkenton, the football-pro-turned-businessman, tasted failure straight out of the entrepreneurship gate.

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5 Lessons Entrepreneurs Can Learn From The CrossFit Games

5 Lessons Entrepreneurs Can Learn From The CrossFit Games | Sport Business-Denny 4360445 | Scoop.it
Coming off of an awesome weekend engulfed in watching the CrossFit Games, the world’s largest competition to find The Fittest on Earth, I can’t help but notice the parallels between “The Sport of Fitness” and our day-to-day lives as entrepreneurs.
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