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Webinar: Getting Started with Event Marketing with HubSpot and Eventbrite

“Webinar: Getting Started with Event Marketing HubSpot and Eventbrite are excited to present "Getting Started with Event Marketing". This webinar will dive into ...”
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The State of B2B Event Marketing

The State of B2B Event Marketing | Sponsorship | Scoop.it
“Marketing Strategy - Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.”
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How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives | Swayy

How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives | Swayy | Sponsorship | Scoop.it
“How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives http://t.co/3zRO65bitY #marketers #market”
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Sesame Street To Support Team USA In Partnership With US Olympic Committee

Sesame Street To Support Team USA In Partnership With US Olympic Committee | Sponsorship | Scoop.it
US Olympic Committee enters into non-traditional partnership with non-profit foundation behind Sesame Street.
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10 Sponsorship Ideas for your next Event

10 Sponsorship Ideas for your next Event | Sponsorship | Scoop.it
“Need ideas to generate new revenue? Here are 10 sponsorship ideas that you can use for your next event.”
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Companies try 'sponsorship' as new hammer to break glass ceiling - Fort Wayne Journal Gazette

Companies try 'sponsorship' as new hammer to break glass ceiling - Fort Wayne Journal Gazette | Sponsorship | Scoop.it
Companies try 'sponsorship' as new hammer to break glass ceiling Fort Wayne Journal Gazette Then he read a Harvard Business Review article by economist Sylvia Ann Hewlett about unconscious bias in the workplace – and the power of a growing practice...
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Formula One Sponsors Line Up for Global Reach

Formula One Sponsors Line Up for Global Reach | Sponsorship | Scoop.it
“Despite the economic downturn and the rise of social media marketing, Formula One continues to be one of the premium playgrounds for international sports sponsorship.”
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NASCAR adopts new sponsorship guidelines stemming from NRA controversy - SportingNews.com

NASCAR adopts new sponsorship guidelines stemming from NRA controversy - SportingNews.com | Sponsorship | Scoop.it
“NASCAR adopts new sponsorship guidelines stemming from NRA controversy SportingNews.com In other words, NASCAR followed up on a promise it made back in April when Higdon said the controversial NRA sponsorship “has made it clear that we need to take...”
Stephane Parent's insight:
Des amateurs d'armes comme commanditaire ....
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Are Coke and FedEx Worried About Sponsoring the Redskins? - Mother Jones

Are Coke and FedEx Worried About Sponsoring the Redskins? - Mother Jones | Sponsorship | Scoop.it
“Are Coke and FedEx Worried About Sponsoring the Redskins?”
Stephane Parent's insight:
La pression des commanditaires ... Modèle à suivre ?
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Drinks companies’ sponsorship of sport will end - the only question is when (Ireland)

Drinks companies’ sponsorship of sport will end - the only question is when (Ireland) | Sponsorship | Scoop.it
Arguments of the alcohol lobby have all been heard before from the cigarette lobby

Via ReGenUC, Stephane Parent
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Manhattan School considers using sponsors to shore up needs of school sports ... - Belgrade News

Manhattan School considers using sponsors to shore up needs of school sports ... - Belgrade News | Sponsorship | Scoop.it
“As Manhattan School District grows, so do sports teams and extracurricular offerings. However, the student activities budget doesn’t quite keep up.”
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Why Sports Is the Ultimate Winning Play for Engagement - AdAge.com

“Why Sports Is the Ultimate Winning Play for Engagement AdAge.com It might be the best place to get creative in both message and media: data-based mobile marketing plays at NBA arenas; virtual ads behind home plate during Major League Baseball...”
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Meeting Sponsorship Dos and Don'ts - Meetings Net

Meeting Sponsorship Dos and Don'ts - Meetings Net | Sponsorship | Scoop.it
“Meetings Net Meeting Sponsorship Dos and Don'ts Meetings Net A good sponsorship strategy doesn't start with the sponsors—it starts with the attendees.”
Stephane Parent's insight:
Devenez un consultant pour vos commanditaire
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Shell - Top Gear Festival 2013

“Custom outdoor installation for Shell at Top Gear Festival 2013. (Shell at @TopGearFest 2013.”
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The Big Business of Thanksgiving Day Parades - TIME

The Big Business of Thanksgiving Day Parades - TIME | Sponsorship | Scoop.it
“The Olympian The Big Business of Thanksgiving Day Parades TIME The fact that these increasingly elaborate events are being pulled off without much help from taxpayers is evidence that event sponsorship is an increasingly popular publicity strategy.”
Stephane Parent's insight:
Un phénomène typiquement américain, les parades de l'action de grâce, une belle occasion de commandite
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How to Boost Event Attendance by Thinking Like Amazon | BizBash

How to Boost Event Attendance by Thinking Like Amazon | BizBash | Sponsorship | Scoop.it
“At the Event Innovation Forum—New York, Eventbrite's vice president of marketing, Tamara Mendelsohn, shared how event professionals can apply Amazon's successful strategies to the event registration experience.Leading online retailer Amazon is...”
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8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People | Sponsorship | Scoop.it
“Woodshop's Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.”
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The Power of Being Second: How Red Bull is Winning the (Content) Marketing Wars | MediaStreet News & Opinions

The Power of Being Second: How Red Bull is Winning the (Content) Marketing Wars | MediaStreet News & Opinions | Sponsorship | Scoop.it
“ By Mack Collier. Red Bull is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing.”
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Live Events Are King for Getting People to Recommend and Buy Brands

Live Events Are King for Getting People to Recommend and Buy Brands | Sponsorship | Scoop.it
Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows.

Via Cammie Dunaway
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Cammie Dunaway's curator insight, November 19, 2013 4:05 PM

The power of events!

Rescooped by Stephane Parent from Alcohol & other drug issues in the media
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Drinks companies’ sponsorship of sport will end - the only question is when (Ireland)

Drinks companies’ sponsorship of sport will end - the only question is when (Ireland) | Sponsorship | Scoop.it
Arguments of the alcohol lobby have all been heard before from the cigarette lobby

Via ReGenUC
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