Companies try 'sponsorship' as new hammer to break glass ceiling Fort Wayne Journal Gazette Then he read a Harvard Business Review article by economist Sylvia Ann Hewlett about unconscious bias in the workplace – and the power of a growing practice...
“NASCAR adopts new sponsorship guidelines stemming from NRA controversy SportingNews.com In other words, NASCAR followed up on a promise it made back in April when Higdon said the controversial NRA sponsorship “has made it clear that we need to take...”
“Why Sports Is the Ultimate Winning Play for Engagement AdAge.com It might be the best place to get creative in both message and media: data-based mobile marketing plays at NBA arenas; virtual ads behind home plate during Major League Baseball...”
“The Olympian The Big Business of Thanksgiving Day Parades TIME The fact that these increasingly elaborate events are being pulled off without much help from taxpayers is evidence that event sponsorship is an increasingly popular publicity strategy.”
Stephane Parent's insight:
Un phénomène typiquement américain, les parades de l'action de grâce, une belle occasion de commandite
“At the Event Innovation Forum—New York, Eventbrite's vice president of marketing, Tamara Mendelsohn, shared how event professionals can apply Amazon's successful strategies to the event registration experience.Leading online retailer Amazon is...”
“ By Mack Collier. Red Bull is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing.”
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