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Rescooped by RomainM from KTM éditions - Culture lesbienne, actualité LGBT et plus si affinités
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Les 24h du sport féminin, c’est aujourd'hui

Les 24h du sport féminin, c’est aujourd'hui | Sponsoring | Scoop.it

Selon une étude du CSA menée en décembre 2012, la diffusion de sport féminin représente seulement 7% du volume global de retransmissions sportives. Une « sous médiatisation » contre laquelle le CSA, la Ministre des Sports, Valérie Fourneyron et la ministre des Droits des Femmes Najat Vallaud-Belkacem, entendent bien lutter.

 


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Rescooped by RomainM from Handball
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Le CSH nominé aux Trophées Sporsora – Marketing Sportif

Le CSH nominé aux Trophées Sporsora – Marketing Sportif | Sponsoring | Scoop.it
Sporsora, l’association des Acteurs de l’économie du Sport organise comme chaque année l’événement de référence du marché qui met à l’honneur le marketing sportif, sponsoring (RT @SportBuzzBizz: Chambéry Savoie Handball nominé aux Trophées...

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Coke Sponsors Winter Olympics By Not Really Telling America ...

Coke Sponsors Winter Olympics By Not Really Telling America ... | Sponsoring | Scoop.it
Shh, but gay rights activists are alleging that Coca-Cola doesn't really want America to know that they're sponsoring the Winter Olympics in Sochi, Russia. It might be the television channels I'm watching, but I haven't seen any ...
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BOYCOTT SPONSORS OF THE SOCHI WINTER OLYMPICS 2014 on Buycott

BOYCOTT SPONSORS OF THE SOCHI WINTER OLYMPICS 2014 on Buycott | Sponsoring | Scoop.it
Buycott helps you to organize your everyday consumer spending so that it reflects your principles.
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Rescooped by RomainM from Digital-News on Scoop.it today
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Sponsoring Sochi Winter Olympics athletes leverages brand value - Boston.com (blog)

Sponsoring Sochi Winter Olympics athletes leverages brand value - Boston.com (blog) | Sponsoring | Scoop.it
Sponsoring Sochi Winter Olympics athletes leverages brand value Boston.com (blog) Though if a brand does a poor job marketing and selling their sponsorship, there will always be another firm coming along to buy out their category of rights (another...

Via Thomas Faltin
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