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"Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
Digital Art, digital strategy, UX, UI, developer's toolkits, cool articles and transmedia storytelling
Curated by Juliana Loh
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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
New digital tools are making fiction more immersive and improving audience engagement, writes Naomi Alderman
Juliana Loh's insight:

My favourite app is zombies Run... its actually hilarious so of course I'm going to add this... thank you Hannah Wood!

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[CASE STUDY] Digital Marketing for Transmedia: The Lizzie Bennet Diaries – Pt. 1

[CASE STUDY] Digital Marketing for Transmedia: The Lizzie Bennet Diaries – Pt. 1 | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
A look at the storytelling journey and digital marketing for transmedia and web series success story The Lizzie Bennet Diaries.
Juliana Loh's insight:

A few months ago, my friends at Veria Search Marketing put together a comprehensive case study of the super successful and fun-to-experience "Lizzie Bennet Diaries." Spearheaded by Transmedia Producer Jay Bushman this little project serves up a modern take on a classic story (Pride & Prejudice).

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Paperlet - the easiest way to bring a story to life

Paperlet - the easiest way to bring a story to life | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Bring your imagination, write a great story, and share with friends and the world.
Juliana Loh's insight:

Paperlet is a storytelling platform aimed at students. It's easy drag'n drop or select menu options provide easy access to create and develop your own stories. Paperlet is accepting beta users. GO sign up and see for yourself!

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Home of Transmedia SF

Home of Transmedia SF | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Transmedia SF is an enthusiastic collective of creatives and technologists dedicated to creating immersive story-telling experiences across a variety of media and platforms
Juliana Loh's insight:

In this article, my friend Maya Zuckerman offers an easy 'recipe-based' approach to understanding transmedia. If you've got something to share and are in the SF area, please connect with her. Oh... and i had the pleasure of particating as 'editor'. :)

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Controlling Sound With Your Face (And Vice Versa)

Controlling Sound With Your Face (And Vice Versa) | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Daito Manabe uses electrical impulses as an artistic medium, creating music through reactions of the human nervous and muscular systems. For more information...
Juliana Loh's insight:

Last year i started playing with the kinect system to investigate whether I could create full crowd participation 'games'. My studies didn't get very far as there were too many variables to solve. But i really liked the 'theatrical element that emerged out of that idea. At the same time, i was learning how to mix my own music...to create my own personal DJ tracks and wondering how I could blend both technologies. And then I saw Daito Manabe's work and was completely blown away. As far as installation art goes... he's really one of the most imaginative artists I've seen.

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Grand Theft Auto V: Official Gameplay Video

Grand Theft Auto V is coming September 17, 2013. Pre-order now and visit www.rockstargames.com/V for more details. ESRB Rating Pending: May contain content i...
Juliana Loh's insight:

Delivering story narratives over games is 'old hat', but crafting interesting and new ways of engaging the public is the goal to which every designer aspires. Grand Theft Auto V will be released in Sep 2013 and the developers feel that they have created something that will literally push the power of consoles to the max! Are they going in the right direction? Many would say 'yes'.

 

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CollegeHumor Goes Digital for First Feature Film

CollegeHumor Goes Digital for First Feature Film | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Viral video darling CollegeHumor releases Coffee Town on Tuesday, the first feature length film produced by the hugely popular site.
Juliana Loh's insight:

via @Shericandler - traditional feature length film production and the  'machine' that it feeds is giving way to a new method of producing stories: The new trend? low budget shows, slower burn runs that askew traditional tv ratings and creative work aimed at cozying up to niche audiences while rejecting the 'middle men' ex. distributers, marketers and agents.

 

This is College Humor's firsst Feature Film: Coffee Town

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The Crowdfunder's Bible: Great List of Resources! thank you, Wonder Russell for pulling it altogether!

The Crowdfunder's Bible: Great List of Resources! thank you, Wonder Russell for pulling it altogether! | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Instead of digging through my email every time someone asked for advice, I decided to aggregate them here: a comprehensive how-to of first hand experiences and tips from the crowdfunding world. Do ...

Via siobhan-o-flynn
Juliana Loh's insight:

Great resources via Siobhan O'Flynn

 

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Jeni Mawter's curator insight, July 8, 2013 11:43 PM

Crowdfunding Resource of interest to children's and young adult writers. With thanks to Siobhan O'Flynn

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Lauren Bacon – Tech Startup Advisor, Career Coach, Web Leader for Non-Profits | NO GUTS NO STORIES – Juliana Loh

No Guts no Stories examines issues pertaining to a changing digital landscape and our ability to adapt and grow as we move through the information age. It celebrates our humanity even as we feel compelled to depend more on technology.

Juliana Loh's insight:

Lauren Bacon and her thoughts on "technology, her own entrepreneurial story and the importance of non-confrontational listening..."

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Sheri Candler – Digital Marketing Strategist for Independent Film | NO GUTS NO STORIES – Juliana Loh

Sheri Candler – Digital Marketing Strategist for Independent Film | NO GUTS NO STORIES – Juliana Loh | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

No Guts No Stories examines the world views of digital 'pioneers' in the fields of entertainment and media. In a world hooked up to 'technology', it is our capacity to feel, to relate to and to celebrate our humanity that fuels innovation, invention and story-creation.

Juliana Loh's insight:

A fun and lively interview with Independent Film Marketer Sheri Candler. Thank you Sheri for your wise words of wisdom and for sharing your passion for 'FILM-PRENEURS' with us.

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OneStory | Tell Me Your Story

Changing the world one story at a time
Juliana Loh's insight:

One Story's mission is to: "empower individuals to collect and share personal stories through guided video collection". It's about advocacy through education and celebration

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A New Shazam Tool Tells Advertisers When Ads Are Most Effective

A New Shazam Tool Tells Advertisers When Ads Are Most Effective | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Shazam introduced a new audience engagement tool today designed to help TV advertisers measure how well their ad campaigns perform based on factors such as the type of show, channel, and day of the week.
Juliana Loh's insight:

Shazam introduced a new audience engagement tool today designed to help TV advertisers measure how well their ad campaigns perform based on factors such as the type of show, channel, and day of the week. Beginning today, advertisers who are customers of both Shazam for TV and Nielsen TV Ratings can access the new Shazam Engagement Rate, which compares how many viewers engaged with ads in Shazam versus Nielsen’s gross rating point data for how many people are viewing that same ad.

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Innovation Beyond Advertising: Software Wins New Cannes Category

Innovation is a core business mandate, and at this year’s Cannes Lions Festival, it’s also the subject of a new awards category.At first blush, this new grouping seems like a lesser-defined catchall for advertising work that falls outside the...
Juliana Loh's insight:

My work-mates/collaborators sent me this article that I feel will introduce huge changes to the way we 'play' with the world. This is Cinder. It is an "open-source bit of software that allows developers create nimble and mind-blowing visualizations."

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Christian Fonnesbech – Film Director, Transmedia Project Developer | NO GUTS NO STORIES – Juliana Loh

Christian Fonnesbech – Film Director, Transmedia Project Developer | NO GUTS NO STORIES – Juliana Loh | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

No Guts no Stories examines issues pertaining to a changing digital landscape and our ability to adapt and grow as we move through the information age. It celebrates our humanity even as we feel compelled to depend more on technology.

Juliana Loh's insight:

No GUTS no STORIES Interviews Christian Fonnesbech director of the highly anticipated big budget transmedia story CLOUD CHAMBER. Offering insight into how this project came to be, Fonnesbech is both candid and generous in his approach. Thank you Christian for sharing some highlights!

 

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Twine: a tool for creating interactive stories

Juliana Loh's insight:

It's a tool for writers and an easy solution to use at gamejams

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Imaginary Media Artists Bring Transhumanism To The Theater | The Creators Project

Imaginary Media Artists Bring Transhumanism To The Theater | The Creators Project | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
An upstart new media theater collective re-think the definition of live performance.
Juliana Loh's insight:

Written by story-teller, technologist and artist/theatre designer James Carter, this article delves into the curious world of 'Transhumanism'.

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Databoard for Research Insights – Think Insights – Google

Databoard for Research Insights – Think Insights – Google | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
The Databoard allows you to explore Google's newest studies, share the data with others, and curate select data into a custom infographic. Learn more at Google's Think Insights.
Juliana Loh's insight:

Oftentimes when I need marketing information and stats to help prove my point, I spend time scanning data, googling the most recent market studies or even sifting through pinterest. Google Think Insights offers this service and even gives you the opportunity to create personal infographics for either yourself or your clients. Not only do you get to choose which information is relevant, but you determine how it will be visually presented as well. Yes there are a few 'quiries' that need be asked, but overall this concept seems like a pretty good idea.

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Brands Must Master Short-Form Storytelling

Brands Must Master Short-Form Storytelling | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Whether it's 6-second Vines or 15-second Instagram videos, the verdict is in: brevity is the future.

Via Gary Hayes, Dr. Pamela Rutledge
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Josie's comment, June 26, 2013 8:22 AM
Gary, I totally agree with You! The brand is the story..that's what people remember. And indeed, The 140 or less in an art form!
arijjan's curator insight, June 26, 2013 10:42 AM

The visual  equivalent of: For sale. Baby shoes. Never worn. BTW not written by Hemingway.

Sónia Laima's curator insight, June 27, 2013 8:20 AM

Brands need to be concerned about their ability to tell engaging stories in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter — anyone can do it — but at the same time, not everyone can produce a great Vine.

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Daito Manabe's Projection-Mapped Dancers Are A Visual Treat | The Creators Project

Daito Manabe's Projection-Mapped Dancers Are A Visual Treat | The Creators Project | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Daito Manabe shows he's the master of projection mapping moving objects with this visually stunning performance.
Juliana Loh's insight:

An amazing piece featuring projected map surfacing + theatre. I've been involved in projected display imagery and Alternative reality surfaces since last Oct when i first began 'the healing wall' projects.

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Nanobots Could Perform Surgeries in The Future

Nanobots Could Perform Surgeries in The Future | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Researchers in Zurich are building nearly microscopic bots to help with delicate surgeries.
Juliana Loh's insight:

Nanobots could perform surgery in the future! It's an exciting field that certainly gives hope to alot of people yet there are so many implications to consider. What if something goes wrong? Who ethically is incharge? Will we need a new group of 'nano-lawyers' to harvest 'malfuntioned' case studies? Will medicare have enough money to pay for such treatments? Will our society further divide into priveleged/non-priveleged? And who 'teaches' the robots? Will school systems meld into versions of bio-technological medical domains? Lots of questions yet.... what if Nanobots could save your vision? your legs? your child? What if Nanobots was the ONLY thing that could save YOUR LIFE?

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5 Ways To Make Your Content So People Can’t Look Away

5 Ways To Make Your Content So People Can’t Look Away | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings from the best brands in the business--with an eye toward the future of brand content marketing.
Juliana Loh's insight:

Engagement = Knowing your audience + asking them to respond

1) Find a cause: What's your objective?
2) Who is the audience?Can you relate/connect with them?
3) Choose your medium (what's trending? What's accessible?)
4) Add strong characters
5) Conflict Conflict Conflict! What is the problem to overcome?


Additionally - (my thoughts)
Find your advocates - the catalyst that helps you turn things around
Add a call to action - get a hug? send some money? write us?
Sum your story up with a nice resolution - your tag line epilogue ex. no coyotes were hurt during the shooting of this movie etc. (Bugs Bunny)

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My life with the Nike FuelBand activity tracker

My life with the Nike FuelBand activity tracker | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Looking to track your activity? The Nike FuelBand makes it easy to set and monitor a daily goal. Not so easy is keeping it updated on things it might miss. Read this article by Danny Sullivan on CNET News.
Juliana Loh's insight:

It's here at an 'affordable' price. Nike Fuelbands for about $150 from the Apple store. Wearable computers going mainstream!

"The little character is called "Fuelie," and it dances around when you gain an award or milestone. It's kind of fun when it happens. The app has an area that also consolidates all your achievements."

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The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated

The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature.


Via Soraia Ferreira
Juliana Loh's insight:

via Soraia Ferreira how stories affect us

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CMF & Telefilm Canada showcase Canada's most innovative productions - MIPCube 2013

Sponsored by CMF & Telefilm Canada, this "Snack & Screen" session was a showcase of innovative Canadian productions that combine content and technology to re...
Juliana Loh's insight:

Informative video offering a glimpse of how the Canadian funding model and ecosystem works as well as case studies of transmedia projects + evaluation of potential success

 

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Cannes Lions International Festival of Creativity

Cannes Lions International Festival of Creativity | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

Some very beautiful heartfelt stories (winners and runnerups) that capture the essence of storytelling. Media: documentary/film/interactive site

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