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Storytelling for User Experience | Crafting Stories for Better Design: by Whitney Quesenbery & Kevin Brooks

Storytelling for User Experience | Crafting Stories for Better Design: by Whitney Quesenbery & Kevin Brooks | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
March 25: The UX Book Club Meetup will be hosting a talk on this book. If you would like to read it beforehand, you may download the PDF here: Storytelling_for_User_Experience.  If you would like t...
Juliana Loh's insight:

We love stories... heck everybody loves 'stories' because the truth of the matter is if you can RELATE to people... doesn't matter whether you understand or like them or not... you might actually stick around long enough to listen to what they have to say. Here is a really good UX audience designed book by Whitney Quesenbery & Kevin Book that talks about personnas and broad conceptual thinking can help you to understand your audience.

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"Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
Digital Art, digital strategy, UX, UI, developer's toolkits, cool articles and transmedia storytelling
Curated by Juliana Loh
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The 2015 "Sleeper Ideas" List: Trends, Stocks, And Private Companies To Watch

The 2015 "Sleeper Ideas" List: Trends, Stocks, And Private Companies To Watch | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
This is the 4th year in a row I've curated an annual prediction list for Forbes. It's gotten bigger and better every year with a fantastic collection of participants - and this year is no exception. I really appreciate their involvement, as it helps all of us when we each share our best ideas.
Juliana Loh's insight:

Technological advances continue to push boundaries as investors begin to realize trends that have started as mere speculation a few short years ago. Companies representing the shared economy, mobile content, wearable technology are going to win big as will subscriber-based content channels like youtube and netflix. What pressing issue need to be addressed now? the environment

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4 simple ways to perfect the UX of mobile ecommerce

4 simple ways to perfect the UX of mobile ecommerce | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Shopping on a mobile device can be a nightmare. It’s possible however, to create a smooth and delightful shopping experience.

Mobile devices are small and have little screen real estate so it’s important to embrace this limitation instead of fighting it. Oftentimes, apps clutter the small space with as many things as they think a user might need but it’s actually counterproductive. The best...

Via Michael Allenberg
Juliana Loh's insight:

So you  have figured out what you would like to purchase (it took way longer than you thought)... you got the colors right and the sizing and then just as you are ready to purchase, you realize that you've clicked on something that deletes your order instead of purchasing it. Don't you just hate that?  Here are 4 tips that help make your online shopping experience better.

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Co-creation: 90% of brand executives approve it, but only 12% of internet users get involved

Co-creation: 90% of brand executives approve it, but only 12% of internet users get involved | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Having studied more than 300 companies from three European countries, the McKinsey team has proved that co-creation skills are an important capability of a business and it can pay off, if managed properly.

Via David Hain
Juliana Loh's insight:

Why is co-creation and collaboration such a challenge? What barriers are present that prevent co-creation from taking off? Is it individual needs unmet? business goals diffused?  Undefined user needs?  logistics? This is something that needs to be studied before silos can break down. In the end, it's still about knowing who your audience is and tackling issues based on understanding their motivations.

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David Hain's curator insight, December 21, 2014 6:39 AM

3 McKinsey tips to do co-creation better.

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Your Company's Survival Could Depend on Your UX Designer

Your Company's Survival Could Depend on Your UX Designer | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Why your UX designer can be the primary figure to determine whether your startup's product makes it or not.
Juliana Loh's insight:

Insightful article written by Ronald Barba: “To me, the UX and the UI are the two aspects that literally define the success of your product. If a user doesn’t get the value you promised them, your UX has failed. If your user can’t use what you’ve built to get the value, then the UI has failed.” 

 

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How Twitch Won the Hearts and Minds of Millions in the Gaming Community in Just Three Years

How Twitch Won the Hearts and Minds of Millions in the Gaming Community in Just Three Years | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Before getting acquired by Amazon for close to $1 billion, Twitch had to win over the long-established gaming community, align with their values, and carefully build their business around them. In ...
Juliana Loh's insight:

Twitch went from zero to zonkers in only three SHORT years!

 

What did it take to create a successful engagement content strategy?

 

Great listening skills and knowing your audience intimately... knowing what they like, what values are important to  them, where they hang out, what they are willing to do and share with you and most important of all, engaging with them as partners/friends in your project, not as 'consumers' or 'target markets'.  Congratulations Twitch... you've just cracked the 'code' to how independent product/personal branding will be done from now on!

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50+ Places To Repurpose Your Content: The Ultimate Guide

50+ Places To Repurpose Your Content: The Ultimate Guide | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
There is no end to the places that you can repurpose your content. We have 50 methods to get you started today.
Juliana Loh's insight:

First... write good content. Second... make it relevant. Third... repurpose it! But don't forget to re-write your content for the intended audiences. And if the content is irrelevant to the subject matter/platform find a different venue OR  You can take your writing ex. factual study and write a fictional story around it and post it to ello, tumblr or personal blog. Stories don't have to be long and encompassing. They can be short and specific to the facts you're presenting. At the moment, 'medium' is my favourite stomping ground.

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UX Design Thinking for Transmedia

UX Design Thinking for Transmedia | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
"You cannot create experience. You must undergo it." -Albert Camus Before launching into the topic of this article, it’s necessary to lay out very clear definitions of what exactly UX and Transmedi...
Juliana Loh's insight:

Over the last three years, I've seen a positive increase in transmedia project development. At the same time, what I've found frustrating is a consistent lack of attention paid to the creation of how the audience interacts with the project. Employing human-centered design techniques such as interviewing audiences, creating quick prototypes and simply finding out what works or doesn't work within the entire story framework is a fast and easy way to identify and solve potential translation challenges. This article asserts that the process of writing and designing structures for transmedia is similar to the development process one undertakes to create effective UX. Both streams of thought are valuable in undertaking any project big or small. #goagile

 

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The Problem With Wearable Technology, According To "Blade Runner" Designer Syd Mead

The Problem With Wearable Technology, According To "Blade Runner" Designer Syd Mead | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Mead chats with us about the Apple Watch, Glassholes, and Daft Punk copying one of his designs.
Juliana Loh's insight:

I've had the privilege of meeting with and speaking to Syd Mead twice in the last five years. Best known for his role as chief concept art designer for the movie BladeRunner, Mead pulls no punches in explaining his vision for the future especially wrt wearable technologies.

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The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit

The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

I've never read a harlequin novel and frankly, I'm more interested in the 'drama' of a case study rather than experiencing romantic projects of this genre. The light, breezy, chatty 'Chatsfield' however did intrigue me to the degree that I managed to actually care for the individual characters. Here is a case study / interview conducted by Siobhan O'Flynn with creator Alison Norrington that outlines how and why the series was made.

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Making transmedia work for documentaries

Making transmedia work for documentaries | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)
Juliana Loh's insight:

The NFB has been doing some seriously interesting work in the storytelling and transmedia field. Take a look at how they've tackled Alberta's controversial Northern Gateway Project. 

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Rescooped by Juliana Loh from Digital Storytelling
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos
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Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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How to Pitch and Prepare a Successful Funding Application for a Transmedia Project

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Everything you need to know about transmedia pitching

Via Simon Staffans
Juliana Loh's insight:

'Show me the MONEY'... and show me something I haven't seen before. That is the premise of this article showcasing some insight into the actual 'how to' of cross platform storytelling. Thank you Nuno Bernardo and Simon Staffans for sharing

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Simon Staffans's curator insight, June 18, 2014 7:38 AM

Some good advice from Nuno.

The Digital Rocking Chair's curator insight, June 19, 2014 12:27 AM


Another great publication from Nuno Bernardo.  [Email address requested in exchange for access.]

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StoryForward Podcast

StoryForward Podcast | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
ARGs, Apps, the Wild West of the Web.....and beyond.
Juliana Loh's insight:

I'm really writing about the StoryForward podcast in its entirety. Over the past two years, I've been listening usually late at night to Steve Peters and JC Hutchins riff about subjects pertaining to story development and how to 'experience' /write stories. Their podcasts are quite amusing. I'm a little behind in them but in these past weeks, they've covered quite alot of ground. Enjoy!

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One Year In Now Media Vol IV

A curation of my blog posts from 2014, along with interviews with Ingrid Kopp, Montecarlo, Nick DeMartino, Ian Ginn, Rob Pratten, Christian Fonnesbech, Doro Ma…
Juliana Loh's insight:

What's happening in the world of 'transmedia'? Simon Staffans offers a glimpse through his blog describing what transmedia is and how it has evolved over the years. In its intrinsic form, 'transmedia' honors the strengths/limitations of different platforms to tell multi-faceted perspectives of a story. The question of 'is it viable' remains to be seen but one thing holds true: the principles involved in the design and development of 'transmedia' is here to stay and easily translates in a multi-platform world.

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The Most Important Design Lessons Of 2014

The Most Important Design Lessons Of 2014 | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
May they inspire you to greatness in 2015.

Via Mario K. Sakata
Juliana Loh's insight:

This is a fun article... thanks Mario

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Tiphaine Rabaux's curator insight, January 11, 2:17 AM

lessons to be learned. 

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Users as Co-creators: Player-centric Game Design User Experience Magazine

Users as Co-creators: Player-centric Game Design User Experience Magazine | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
User Experience features significant and unique articles dealing with the broad field of user experience.
Juliana Loh's insight:

Gaming (game mechanics) is in my opinion THE way to go to enhance connectivity and engagement between brands, storytelling and interactivity. Here is 'gaming' broken down from a UX perspective.

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Rescooped by Juliana Loh from Designing design thinking driven operations
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Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Emerging Technologies - The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list

Via Ken Cooper, Fred Zimny
Juliana Loh's insight:

Trends for a digital Future....  a good read if you want to remain relevant in 'your' industry.

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Lee SCHLENKER's curator insight, November 18, 2014 2:20 AM

Mobile technology has forced enterprises to rethink completely how they win, serve and retain customers, meaning their business strategy is under increasing pressure to find ways to address new digital competitors

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Game industry growing four times faster than US economy - ESA

Game industry growing four times faster than US economy - ESA | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Annual compensation for video game industry employees is around $95,000, according to ESA's new report
Juliana Loh's insight:

Latest digital media TREND? An unequivocal rise in game development/participation and use of gameplay techniques. If you didn't take notice before, now is the time to sit up and listen:

 

"Video Games in the 21st Century: The 2014 Report notes that the game industry has actually been growing four times faster than the U.S. economy, with more than nine percent in real compound annual growth from 2009 to 2012."

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10 Toxic People You Should Avoid Like the Plague

Just like toxins in your air, water, or food, toxins in the people around you can cause serious harm--but they don't come with a warning label. Here's a rundown of what to look out for so you can keep yourself safe.
Juliana Loh's insight:

Emotional Intelligence is the mainstay of all relationships. In areas where collaboration and sharing of information is key, there are some people in this world who either are not aware that they are problematic to the team or in spite of it, choose not to change their attitudes, behaviours or outlooks. Here is a list of archetypes that you may identify with. If you encounter them... run far far away!

 

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Experts Give Their Thoughts on the Digital Trends of 2015

Experts Give Their Thoughts on the Digital Trends of 2015 | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Take a look at what the top industry experts have to say about how the digital marketing landscape will look in 2015


Via Pedro Da Silva, massimo facchinetti, Brian Yanish - MarketingHits.com, Fred Zimny
Juliana Loh's insight:

What's trending in the digital sphere? Will FB continue to dominate? Will mobile kill everything desktop? Who are investors supporting now? UK's mysocialagency has offered a few extrapolations. 'Carry on... carry on'...

 

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Marco Favero's curator insight, October 1, 2014 4:52 PM

aggiungi la tua intuizione ...

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Canada's Most-Downloaded Business App Grants Amazing, Real-Time Look at Oil Rigging Operations - Techvibes.com

Canada's Most-Downloaded Business App Grants Amazing, Real-Time Look at Oil Rigging Operations - Techvibes.com | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Six months ago PetroFeed brought the power of mobile to Canada's oil patch. The Petrofeed app, for people working in
Juliana Loh's insight:

I've been following the controversies surrounding mining operations in west Canada recently. One of the best strategies that PetroFeed did was to develop an app that allows people to see in real-time (an actual VISUAL 'story') what is actually happening in the mining facilities. This is a great move for investors, public relation dept., environmental groups and governing boards alike. Launched in Feb 2014, it is now heralded as Canada's most downloaded business app.

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​The $1.5 Million Indiegogo Smartwatch Horror Story

​The $1.5 Million Indiegogo Smartwatch Horror Story | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Crowdfunding, like any gamble, preys on your hopes and dreams. Sometimes, you get the wonderful dream device you deserve. Other times, you get a million dollar pile of shit, like a smartwatch that can't tell time. The Kreyos Meteor seems to fall into that second category.
Juliana Loh's insight:

Crowd Funding is certainly a popular and effective endeavour for both the project holder and their audience, however it still remains the responsibility of the donor to perform 'due diligence' on projects in question. A few days ago my friend who generously donated to the SMARTWATCH campaign lost not only his funds, but his personal dignity and respect for the integrity of the DIY world when his efforts to investigate his 'investment' fell flat. Were there warning signs that my friend should have discerned? You bet. In the end, if something sounds too good… well… you know the rest.

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Rescooped by Juliana Loh from The Marketing Technology Alert
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Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert

Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Basic/ Highlighted...

 

6. Reduce, reuse, repurpose

If you’re not repurposing content, you’re doing it wrong. Combine, reuse or rethink content in new and unexpected ways to generate more with less effort. For example:

Split larger content assets into blog postsWrite a blog post based on one section of an infographic you’ve producedMap out a blog post series that could also serve as chapters of next month’s eBook.

In addition to getting more mileage from each topic, repurposing challenges you to re-create valuable content assets for different buyer personas and verticals — making content highly targeted and relevant.

 

9. Befriend data

Track performance through quantifiable metrics, and leverage this data to allocate resources toward top-performing subjects and formats. Once you’ve defined the  objectives and key performance indicators (KPIs) that will serve as benchmarks for content success, you’ll be able to analyze current activities, evaluate performance, define next steps to improve weaknesses and build upon strengths, and calculate ROI. Consider establishing a schedule like the following to ensure that you stay on top of your metrics:

Daily: Quickly monitor analytics technology for spikes and anomalies. Investigate as necessary.Monthly, quarterly, and annually: Record KPIs, looking for trends and potential contributors.As needed: Plan for spot-checks into your analytics now and again to evaluate the performance of new content initiatives or particularly innovative content projects.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
Juliana Loh's insight:

I'm dead focused on editing out material and re-purposing what I've got. Main goal: Cut down on costs and time! Pre-plan your events and consider what you need for the website even before it's done. ex. backstories and 'how to's'

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iNeoMarketing's curator insight, April 29, 2014 8:35 AM

These two steps out of the ten listed are the most important. I cannot overemphasize the importance of parsing and personalizing to the persona.

Alison Busby's curator insight, June 25, 2014 4:47 AM

One of the biggest challenges in content marketing is how you maintain content production over time. Here's an excellent framework for developing a regular flow of content.

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“The Secret Diary of Lizzie Bennet” available today

“The Secret Diary of Lizzie Bennet” available today | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Lizzie Bennet is back as The Secret Diary of Lizzie Bennet hits bookshelves and e-readers starting today.

Written by Bernie Su, the serie
Juliana Loh's insight:

The celebrated internet story series award-winning sensation Lizzie Bennet Diaries has now been translated to hardcover, ebooks and audiobooks. It's a real twist on the usual progression of stories that historically has seen books translate to digital format! This transmedia project packs a punch

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The Power of Story - Social Storytelling

The psychology of story by Dr. Pamela Rutledge to explore impact of social media innovations such as Intel's social films (i.e. The Beauty Inside) and Sony's C…
Juliana Loh's insight:

Dr. Pamela Rutledge explores the universal ties that form 'story' and 'meaning'.

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