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How A Teenage Cancer Patient Changed The Ending Of 'Breaking Bad'

How A Teenage Cancer Patient Changed The Ending Of 'Breaking Bad' | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
VideoKevin Cordasco truly understood Walter White. So much so that the 16-year-old teenager inspired a crucial plot point that changed Sunday’s Breaking Bad finale.
Juliana Loh's insight:

At times you have to decide how much to offer to your 'number one fans' wrt to your content. Vince Gilligan showrunner of Breaking Bad shows what can happen when superfans such as Kevin Cordasco invest in the story. In this case, Cordasco offered up not just an idea but more importantly, the psychology BEHIND the idea.

 

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"Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets
Digital Art, digital strategy, UX, UI, developer's toolkits, cool articles and transmedia storytelling
Curated by Juliana Loh
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Marvel's iPhone App Turns Sketches Into Tappable Mobile App "Prototypes" - TechCrunch

Marvel's iPhone App Turns Sketches Into Tappable Mobile App "Prototypes" - TechCrunch | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Marvel's iPhone App Turns Sketches Into Tappable Mobile App "Prototypes" TechCrunch Marvel, a UK startup founded last year by ex-employees of Enpocket (acquired by Nokia), is on a mission: to put creating a mobile app “prototype” within the reach...

Via Dr. Pamela Rutledge
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Dr. Pamela Rutledge's curator insight, April 9, 10:55 PM

Love to see apps that lower the entry hurdle on design and development. 

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▶ Chris Hadfield: What I learned from going blind in space - YouTube

There's an astronaut saying: In space, "there is no problem so bad that you can't make it worse." So how do you deal with the complexity, the sheer pressure,...
Juliana Loh's insight:

Celebrated Canadian astronaut Chris Hadfield speaks in Vancouver's TED talks about conquering fear. His ability to narrate stories and share his experiences in a manner that we can relate is a communication 'success'.

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Storytelling for User Experience | Crafting Stories for Better Design: by Whitney Quesenbery & Kevin Brooks

Storytelling for User Experience | Crafting Stories for Better Design: by Whitney Quesenbery & Kevin Brooks | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
March 25: The UX Book Club Meetup will be hosting a talk on this book. If you would like to read it beforehand, you may download the PDF here: Storytelling_for_User_Experience.  If you would like t...
Juliana Loh's insight:

We love stories... heck everybody loves 'stories' because the truth of the matter is if you can RELATE to people... doesn't matter whether you understand or like them or not... you might actually stick around long enough to listen to what they have to say. Here is a really good UX audience designed book by Whitney Quesenbery & Kevin Book that talks about personnas and broad conceptual thinking can help you to understand your audience.

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A Big List of 875 Free Courses From Top Universities: 27,000 Hours of Audio/Video Lectures

A Big List of 875 Free Courses From Top Universities: 27,000 Hours of Audio/Video Lectures | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
In recent months, we've enhanced what's now a list of 875  Free Online Courses from top universities. Here’s the lowdown: Our big list of free courses lets you download audio & video lectures from schools like Stanford, Yale, MIT, Oxford, Harvard and UC Berkeley.
Juliana Loh's insight:

Don't know how to read and write? Find a 'teacher'. Don't know how to CODE, learn philosophy, physics or computer science... grab a MOOC

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Video game storytelling: The real problems and the real solutions | GamesRadar

Video game storytelling: The real problems and the real solutions  | GamesRadar | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
If any one element of gaming has dominated discussion of the medium over the last few years of this generation’s stubborn battle against the reaper, it’s
Juliana Loh's insight:

This article came out in Nov 2013 and is well worth the read...especially the feedback comments.

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ideaBOOST Launch Pad Introduces 6 Start-Ups - StabletalkStabletalk

ideaBOOST Launch Pad Introduces 6 Start-Ups - StabletalkStabletalk | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
ideaBOOST Launch Pad Introduces 6 Start-Ups. A standing-room only event at the Steam Whistle Brewery in Toronto, Wednesday’s ideaBOOST Launch Pad...

Via CFC Media Lab
Juliana Loh's insight:

Led by creative maven Ana Serrano, IdeaBOOST opens its doors to the best of Canadian Entrepreneurship. 

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Best Ebook Publishers in 2013 — Hachette, Penguin Random House on Top of Publisher Power Rankings | Digital Book World

Best Ebook Publishers in 2013 — Hachette, Penguin Random House on Top of Publisher Power Rankings | Digital Book World | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Making a best-seller list even once is a great feat for any publisher or author, considering the ever-growing number of choices readers have and the growing

Via Jeni Mawter
Juliana Loh's insight:

Time to start writing! The world of self-publishing and access to bigger publishers is a'happening!

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Jeni Mawter's curator insight, January 1, 11:48 PM

Self-published authors are right up there ...

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Simon Staffans' Great End of Year Post: One Year in Now Media 2013 Edition

A curation of my blog posts from 2013 at simonstaffans.com and MIPBlog, plus interviews with Christy Dena, Jeff Gomez, Andrea Phillips, Michael Monello, Maya Zu

Via siobhan-o-flynn
Juliana Loh's insight:

I'm pretty sure i shared this all over place... but hey! it's such a good article... happy holidays Siobhan and thank you for the great posts!

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Molson Sent Two Guys and A Beer Fridge to Indonesia To Surprise A Friend. Here's How.

Molson Sent Two Guys and A Beer Fridge to Indonesia To Surprise A Friend. Here's How. | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Molson's Beer Fridge is back. This time it's on a more personal and far-flung journey.
Juliana Loh's insight:

Not to be outdone (yes you westjet) is Molson's BEER FRIDGE. Remember the little red fridge that went around Europe only to be opened by a Canadian passport? Well the folks at Molson are at it again... upping the ante in exotic INDONESIA! Want to see how stories can bring the 'world together'... umm.. beer lovers and adventures alike? READ on ... read on :D

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Where Film Marries Video Game

Where Film Marries Video Game | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
“Fort McMoney,” a documentary in the form of an online video game, examines the effects the oil industry has had on Fort McMurray, Alberta.
Juliana Loh's insight:

There are very few documentary/game experiences that evoke as much interest as NFB's 'Fort McMoney'. Does this little project tackle the marriage between documentary and games well? Yes it DOES! But you'll have to try for yourself.

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The Changing Landscape For Libraries & Librarians In The Digital Age

The Changing Landscape For Libraries & Librarians In The Digital Age | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it

The Changing Landscape For Libraries & Librarians In The Digital Age.

Physical To Virtual Libraries – Creating a balance between physical facilities with the increasing demand for digital materials

Individual To Community Libraries – Accommodating the needs of individuals in concert with community engagement

Collection To Creation Libraries – Transforming libraries into facilities for media creation, not just consumption

Portal To Archive Libraries – Balancing the needs for physical and digital archives


Via Trudy Raymakers, nickcarman
Juliana Loh's insight:

great article on the future of libraries...And yes... there will still be physical books :D

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nickcarman's curator insight, November 18, 2013 11:19 PM

Professional librarians need to be prepared for continuing change in their work environment.

Eva I. Fischer's curator insight, March 7, 12:14 PM

As I librarian I love these kind of articles... however I do want to say that realistically we are not essential and irreplaceable, rather we STRIVE to remain essential, irreplaceable and relevant!

And we're doing a good job! So let's all keep up the good work!

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Do You Have the Most Coveted Digital Marketing Skills for 2014? [Infographic] - Business 2 Community

Do You Have the Most Coveted Digital Marketing Skills for 2014? [Infographic] - Business 2 Community | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

What's trending? MOBILE. Where is most content consumed? MOBILE Which platform caters to APPS? MOBILE So what is in demand in a branded world? digital analytics and marketing. Get MOBILIZED people!

 

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Dreaming, Exploring, Locating. Understanding the New Customer Journey

Dreaming, Exploring, Locating. Understanding the New Customer Journey | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it

Traditionally known for creating innovative ‘bricks & mortar’ customer experiences, FITCH has also had to rapidly adjust our approach. Translating a brand into a compelling consumer experience now requires a much more diverse skill base, a refined process and the ability to orchestrate a much broader range of touch points than ever before.


Via Mario K. Sakata
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Mario K. Sakata's curator insight, November 13, 2013 7:11 PM

Traditionally known for creating innovative ‘bricks & mortar’ customer experiences, FITCH has also had to rapidly adjust our approach. Translating a brand into a compelling consumer experience now requires a much more diverse skill base, a refined process and the ability to orchestrate a much broader range of touch points than ever before.

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What marketing executives should know about user experience | Cooper Journal

What marketing executives should know about user experience | Cooper Journal | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

Understanding your audience and finding ways to infuse visual identities with flexible variability extends the brand experience from concrete product design to broader abstract influences ex.service design.

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The Revolution in Interactive Storytelling Has Arrived, and Surprise, Google Is Behind It

The Revolution in Interactive Storytelling Has Arrived, and Surprise, Google Is Behind It | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Last week, Google’s Advanced Technology and Projects group released the second animated short, Buggy Night, in its Spotlight Stories, a series of interactive mobile-specific animated films available on Moto X phones. Like the first film in the series, Windy Day, which debuted last October, the new short relies on spatial awareness and the sensory inputs of a mobile device to create a distinctive storytelling experience. Readers would be justified to express skepticism at the words ‘interactive’ and ‘animation’ being used in the same sentence. The concept has been touted often, yet rarely executed in a manner that suggests it could become a viable alternative to linear entertainment experiences. These shorts have finally proven, to me at least, that there is a promising future ahead for interactive animation and immersive worlds where multiple stories can unfold at the individual viewer’s pace, with no two viewing experiences alike. While it still requires some imagination to see where this could all go, and how it might eventually figure into our emerging augmented reality environment and mixed digital-physical world, the idea no longer seems as far-fetched and impractical as it once did. Before we imagine the possibilities, let’s look more closely at the pathbreaking animated shorts that stand before us today. The stories of both Windy Day and Buggy Night are simple but effective ideas designed to explore the interactive concept: in one, a mouse loses his hat on a windy day, and in the other, a group of bugs attempt to hide from a hungry frog. Since most readers of this site will not have a Moto X readily available to experience these shorts, simply imagine that you are standing in the middle of an animated scene. The action takes place all around you in a 360 degree space. Anywhere you turn your phone—left, right, up or down—could potentially reveal something happening. The film’s running time depends entirely on how often you, the viewer, chooses to move your camera—the more you move it, the longer it takes to finish the story. This video gives a sense of the physicality of the viewing experience: The interactivity in these shorts not only feels natural, but adds immensely to the viewing experience. This success can partly be attributed to the amount of interactivity allowed to the audience. While control of the camera is ceded to the viewer, the overall narrative remains in the hands of filmmakers. It’s a careful balance between interactivity and linear storytelling that recognizes tried-and-true narrative structures can’t be reinvented—the only thing that changes is how we experience them. Over the years, we have moved from oral tradition to literary form, and finally, visual delivery systems like film and video. While each new mode of expression presents a distinct set of narrative possibilities, the underlying story form must remain intact, an idea heretofore not clearly acknowledged in interactive attempts. Google’s entry into interactive storytelling and immersive animation began almost accidentally with their purchase of Motorola Mobility in 2012. Eager to explore the untapped potential of phones as an experiential device, they launched an open-ended research group called Advanced Technology and Projects—ATAP for short—to foster innovation and develop next-generation concepts. Spotlight Stories is one of the ideas that has emerged out of ATAP, alongside complementary technologies like Project Tango. (Google sold Motorola a month-and-a-half ago, but as an acknowledgement of ATAP’s importance, the group was not part of the sale and remains a part of Google.) Google/Motorola also learned something that it took the computer animation industry decades to fully understand: if the creative potential of a technology is to be fully unleashed, creative people need to “challenge the technology,” as John Lasseter is fond of saying. Google brought on board a highly qualified team to push the limits of interactive storytelling. The first two films have been directed by Jan Pinkava (creator and co-director of Ratataouille) and veteran animator Mark Oftedal (who animated on Toy Story and A Bug’s Life among other films). Another Pixar vet, Doug Sweetland (Presto), supervised the animation, and notable children’s book author/illustrator Jon Klassen (This is Not My Hat) styled the look of the shorts. This core group worked in tandem with ATAP’s technical program lead, Baback Elmieh, and his team of technologists and scientists, to create the films. Continuing Google’s trend of working with A-list creative talents, another upcoming Spotlight short will be directed by Glen Keane. The Spotlight Stories aren’t just exploring new ways of telling stories interactively, they are also pushing forward the technological development of mobile devices. Google touts in their promotion of Spotlight Stories that mobile graphics processors now rival the capabilities of video game consoles such as the PS3 and Xbox 360, a fact that will come as a surprise to the average smartphone user who is accustomed to the primitive worlds of Candy Crush and Angry Birds. This dormant computational power is finally being used, and in turn, developed further to meet the demands of the Spotlight Stories. Among the numerous technological highlights, the shorts contain the first-ever real-time subdivision surfaces on a mobile device using Pixar’s open graphics standard, OpenSubdiv. Not so coincidentally, Windy Day’s director Jan Pinkava also directed the Oscar-winning Geri’s Game (1997), which was the first Pixar production to use subdivision. Stay tuned to Cartoon Brew, where next week we will dig more deeply into the creative and technological challenges of interactive storytelling in an interview with Jan Pinkava. (Disclosure: Google provided Cartoon Brew with Moto X phones to view the Spotlight Stories. The phones have been used for the sole purpose of viewing the shorts.)
Juliana Loh's insight:

Who is the monstrous 'Google' and what have they done? Stories dammit! And it looks like they're doing a fine job.

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Courses » +Acumen

Courses » +Acumen | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

How exactly are you going to tell your "story" if you aren't familiar with how your audience thinks/acts? My two passions are 'story dev' + macro thinking re: human-centered design. Come join me!

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How Do You Compete?

How Do You Compete? | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it

Roger Martin, author of Playing to Win: How Strategy Really Works , introduces a lesson on the proper foundation for core competencies from Compete Smarter, Not Harder: A Process for Developing the Right Priorities through Strategic Thinking , by...


Via Fred Zimny
Juliana Loh's insight:

Underneath the 'car' of every project, the key to success is understanding strategy. Going back to basic business fundamentals and knowing your audience clarifies how and which way you ought to move. If the 'hype' of doing this or that gets you down... just simplify!

Thanks for the reminder @FredZimny

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10 Best App Makers of 2014

10 Best App Makers of 2014 | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Want to build your own app? Try these 10 easy-to-use DIY app creators. It's a lot easier than you might think.
Juliana Loh's insight:

So we know the 'why's' of storytelling, but what about the 'how's?. One of my passions is investigating DIY methods of doing simple things at zero cost. Enjoy.

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The Future of Video Game Storytelling

The Future of Video Game Storytelling | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 13, 12:45 AM


Lucy O'Brien:  "The writers behind The Last of Us, Gone Home, Tomb Raider and The Stanley Parable give us their thoughts on where storytelling in video games is headed next."

Henrik Safegaard - Cloneartist's curator insight, January 13, 3:05 AM

There is an old but still pertinent argument that storytelling in video games is the last great bastion for the medium to conquer. That game developers working in the 'mainstream space' have traditionally struggled to utilise video games as a storytelling medium, struggled to harmonise play and Hollywood-like narratives, and struggled to inject real meaning into their games without rendering the player a frustrated passive participant. 


Click to red full article.

malek's curator insight, January 13, 9:05 AM

The blurring line between movies and games

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The Top UX Trends of 2013 | UX Magazine

The Top UX Trends of 2013 | UX Magazine | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

The approach toward UX design is changing. Look for wearable technology and easier ways to curate content. Also, rigid UX processess is giving way to agile design methodology. Finally, the 'pinterization' of the 'web' has finally legitimized its status. Other things? memes, uber, lyft and the notorious AirBnb continue to create super connected community-based sites.

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The 20 Best Ads Of 2013

The 20 Best Ads Of 2013 | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
It was a big year for content marketing desserts and videos that made you cry.
Juliana Loh's insight:

What was 'king/queen' in advertisements in 2013? emotion + storytelling + sharing the brand's inherent values and experiences in fun and interesting ways. GoPro is on 'top' of the game (no pun intended), VanDamme is a 'split away' from realizing his own twin... (kumate anyone?) and poor Mister Scarecrow has got everyone crying. Whatever your favourite advertisement was, I hope it made "the list".

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Look what investing in a strong story & a mini-movie will do: WestJet Christmas Miracle at 8,612,384 views

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. See how we did it, and learn how you could w...

Via siobhan-o-flynn
Juliana Loh's insight:

yes Santa... we can do GOOD in the world.. at least WestJet can!

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Art Jones's curator insight, December 11, 2013 4:46 PM

Brilliant and Heartfelt!

 

What and awesome #Story

 

Rescooped by Juliana Loh from Just Story It Biz Storytelling
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Biz Storytelling: What Marketers Are Missing About Making Emotional Connections

Biz Storytelling: What Marketers Are Missing About Making Emotional Connections | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Via Karen Dietz
Juliana Loh's insight:

Marketers are a strange breed... so attached to their 'numbers and analytics'. After returning from a series of marketing-focused conferences, I heard one say to the other: "they want more empathy? okay then, throw them more testimonials and let them talk about it online". *groan*  No no no...  maybe you should read this article. (Thanks Karen)

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Karen Dietz's curator insight, November 25, 2013 6:58 PM

Here's what I really like about this article: it clearly explains the different types of empathy and how marketers keep missing the mark.


It's great to try to understand the world from your customer's perspective. And hard to do. Unless you are able to build empathy with them. BTW -- sharing stories back and forth builds empathy. But you still need to shift from a place of being competitive (one versus another) to a place of building a 'we' experience.


This article  from Douglas Van Praet, author of Unconscious Branding: How Neruscience Can Empower (and Inspire) Marketing, takes us through to market your business more effectively, build empathy, and create life-long customers. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

David Hain's curator insight, November 26, 2013 12:16 AM

Using empathy adds to your business story. 

Julien Pepiot's curator insight, November 27, 2013 10:00 AM

"Provide value and not take value = a customer for life"

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The First-Ever Official Video for 'Like a Rolling Stone' Is an Interactive Masterpiece

The First-Ever Official Video for 'Like a Rolling Stone' Is an Interactive Masterpiece | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
Nearly fifty years after its release, Bob Dylan's classic "Like a Rolling Stone" has finally got an official music video, and it's pretty much the best thing ever.

Via Luís António Santos
Juliana Loh's insight:

Dylan goes 'funky' with interactive video! Way to think out of the box!

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‘Breaking Bad’: See the ‘alternate ending’ to the series finale — UPDATE | EW.com

‘Breaking Bad’: See the ‘alternate ending’ to the series finale — UPDATE | EW.com | "Chasing Cyborgs" -Digital Trends, Tools, Transmedia & Story-telling Secrets | Scoop.it
UPDATE: The alternate ending has been pulled from YouTube on copyright grounds. For months — years, even — fans of Breaking Bad speculated how the...
Juliana Loh's insight:

From the creative team at Breaking Bad... an alternate ending that will put a smile on your face as it leans more toward the absurd. NOTE: (Sony pics has just blocked this from showing on Youtube) Official ending will show after Nov 26

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