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Check list to prepare for marketing and distribution of your independent film

Check list to prepare for marketing and distribution of your independent film | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
This checklist takes into consideration that you have ALREADY identified and researched the core audience of the film. Also, you have written your marketing plan and budget.
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"Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
Digital Art, digital strategy, UX, UI, developer's toolkits, cool articles and transmedia storytelling
Curated by Juliana Loh
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Users as Co-creators: Player-centric Game Design User Experience Magazine

Users as Co-creators: Player-centric Game Design User Experience Magazine | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
User Experience features significant and unique articles dealing with the broad field of user experience.
Juliana Loh's insight:

Gaming (game mechanics) is in my opinion THE way to go to enhance connectivity and engagement between brands, storytelling and interactivity. Here is 'gaming' broken down from a UX perspective.

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Rescooped by Juliana Loh from Designing design thinking driven operations
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Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Emerging Technologies - The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list

Via Ken Cooper, Fred Zimny
Juliana Loh's insight:

Trends for a digital Future....  a good read if you want to remain relevant in 'your' industry.

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Lee SCHLENKER's curator insight, November 18, 2:20 AM

Mobile technology has forced enterprises to rethink completely how they win, serve and retain customers, meaning their business strategy is under increasing pressure to find ways to address new digital competitors

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Game industry growing four times faster than US economy - ESA

Game industry growing four times faster than US economy - ESA | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Annual compensation for video game industry employees is around $95,000, according to ESA's new report
Juliana Loh's insight:

Latest digital media TREND? An unequivocal rise in game development/participation and use of gameplay techniques. If you didn't take notice before, now is the time to sit up and listen:

 

"Video Games in the 21st Century: The 2014 Report notes that the game industry has actually been growing four times faster than the U.S. economy, with more than nine percent in real compound annual growth from 2009 to 2012."

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10 Toxic People You Should Avoid Like the Plague

Just like toxins in your air, water, or food, toxins in the people around you can cause serious harm--but they don't come with a warning label. Here's a rundown of what to look out for so you can keep yourself safe.
Juliana Loh's insight:

Emotional Intelligence is the mainstay of all relationships. In areas where collaboration and sharing of information is key, there are some people in this world who either are not aware that they are problematic to the team or in spite of it, choose not to change their attitudes, behaviours or outlooks. Here is a list of archetypes that you may identify with. If you encounter them... run far far away!

 

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Experts Give Their Thoughts on the Digital Trends of 2015

Experts Give Their Thoughts on the Digital Trends of 2015 | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Take a look at what the top industry experts have to say about how the digital marketing landscape will look in 2015


Via Pedro Da Silva, massimo facchinetti, Brian Yanish - MarketingHits.com, Fred Zimny
Juliana Loh's insight:

What's trending in the digital sphere? Will FB continue to dominate? Will mobile kill everything desktop? Who are investors supporting now? UK's mysocialagency has offered a few extrapolations. 'Carry on... carry on'...

 

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Marco Favero's curator insight, October 1, 4:52 PM

aggiungi la tua intuizione ...

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Canada's Most-Downloaded Business App Grants Amazing, Real-Time Look at Oil Rigging Operations - Techvibes.com

Canada's Most-Downloaded Business App Grants Amazing, Real-Time Look at Oil Rigging Operations - Techvibes.com | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Six months ago PetroFeed brought the power of mobile to Canada's oil patch. The Petrofeed app, for people working in
Juliana Loh's insight:

I've been following the controversies surrounding mining operations in west Canada recently. One of the best strategies that PetroFeed did was to develop an app that allows people to see in real-time (an actual VISUAL 'story') what is actually happening in the mining facilities. This is a great move for investors, public relation dept., environmental groups and governing boards alike. Launched in Feb 2014, it is now heralded as Canada's most downloaded business app.

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​The $1.5 Million Indiegogo Smartwatch Horror Story

​The $1.5 Million Indiegogo Smartwatch Horror Story | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Crowdfunding, like any gamble, preys on your hopes and dreams. Sometimes, you get the wonderful dream device you deserve. Other times, you get a million dollar pile of shit, like a smartwatch that can't tell time. The Kreyos Meteor seems to fall into that second category.
Juliana Loh's insight:

Crowd Funding is certainly a popular and effective endeavour for both the project holder and their audience, however it still remains the responsibility of the donor to perform 'due diligence' on projects in question. A few days ago my friend who generously donated to the SMARTWATCH campaign lost not only his funds, but his personal dignity and respect for the integrity of the DIY world when his efforts to investigate his 'investment' fell flat. Were there warning signs that my friend should have discerned? You bet. In the end, if something sounds too good… well… you know the rest.

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Rescooped by Juliana Loh from The Marketing Technology Alert
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Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert

Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Basic/ Highlighted...

 

6. Reduce, reuse, repurpose

If you’re not repurposing content, you’re doing it wrong. Combine, reuse or rethink content in new and unexpected ways to generate more with less effort. For example:

Split larger content assets into blog postsWrite a blog post based on one section of an infographic you’ve producedMap out a blog post series that could also serve as chapters of next month’s eBook.

In addition to getting more mileage from each topic, repurposing challenges you to re-create valuable content assets for different buyer personas and verticals — making content highly targeted and relevant.

 

9. Befriend data

Track performance through quantifiable metrics, and leverage this data to allocate resources toward top-performing subjects and formats. Once you’ve defined the  objectives and key performance indicators (KPIs) that will serve as benchmarks for content success, you’ll be able to analyze current activities, evaluate performance, define next steps to improve weaknesses and build upon strengths, and calculate ROI. Consider establishing a schedule like the following to ensure that you stay on top of your metrics:

Daily: Quickly monitor analytics technology for spikes and anomalies. Investigate as necessary.Monthly, quarterly, and annually: Record KPIs, looking for trends and potential contributors.As needed: Plan for spot-checks into your analytics now and again to evaluate the performance of new content initiatives or particularly innovative content projects.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
Juliana Loh's insight:

I'm dead focused on editing out material and re-purposing what I've got. Main goal: Cut down on costs and time! Pre-plan your events and consider what you need for the website even before it's done. ex. backstories and 'how to's'

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iNeoMarketing's curator insight, April 29, 8:35 AM

These two steps out of the ten listed are the most important. I cannot overemphasize the importance of parsing and personalizing to the persona.

Alison Busby's curator insight, June 25, 4:47 AM

One of the biggest challenges in content marketing is how you maintain content production over time. Here's an excellent framework for developing a regular flow of content.

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“The Secret Diary of Lizzie Bennet” available today

“The Secret Diary of Lizzie Bennet” available today | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Lizzie Bennet is back as The Secret Diary of Lizzie Bennet hits bookshelves and e-readers starting today.

Written by Bernie Su, the serie
Juliana Loh's insight:

The celebrated internet story series award-winning sensation Lizzie Bennet Diaries has now been translated to hardcover, ebooks and audiobooks. It's a real twist on the usual progression of stories that historically has seen books translate to digital format! This transmedia project packs a punch

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The Power of Story - Social Storytelling

The psychology of story by Dr. Pamela Rutledge to explore impact of social media innovations such as Intel's social films (i.e. The Beauty Inside) and Sony's C…
Juliana Loh's insight:

Dr. Pamela Rutledge explores the universal ties that form 'story' and 'meaning'.

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Gamasutra: Liz England's Blog - "The Door Problem" of Game Design

Gamasutra: Liz England's Blog - "The Door Problem" of Game Design | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

What is 'game design' and how is it perceived by the people who work on it? Liz England's chart offers a 'thinking person's' evaluation of game design through a "Door Problem' scenerio

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How Domino’s Became A Tech Company

How Domino’s Became A Tech Company | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

DdChief Marketing Officer Russell Weiner talks about how a commitment to data and transparency not only changed the brands marketing approach, but the...

Juliana Loh's insight:

Domino's Pizza is now the food consumer brand to emulate. See how a pizza has gone 'digital'.

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Basic Elements of Art & Design

Basic Elements of Art & Design | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
What makes for a harmonious design? Why are some pieces of art more pleasing than others? How do you create great composition? These are some of the questions that I will address briefly in this...
Juliana Loh's insight:

In response to the many questions that are coming my way regarding "Art Basics", I've written my own post. It was done quite fast and I promise to follow up with a more concise blog that is aimed more at novices. Enjoy!

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Your Company's Survival Could Depend on Your UX Designer

Your Company's Survival Could Depend on Your UX Designer | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Why your UX designer can be the primary figure to determine whether your startup's product makes it or not.
Juliana Loh's insight:

Insightful article written by Ronald Barba: “To me, the UX and the UI are the two aspects that literally define the success of your product. If a user doesn’t get the value you promised them, your UX has failed. If your user can’t use what you’ve built to get the value, then the UI has failed.” 

 

UX/UI and design thinking is valuable for service/product development however in some cases such as building out single narrative pieces or experimental storytelling with linear extensions, pure application can be limited especially if the experience is cutting edge.

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How Twitch Won the Hearts and Minds of Millions in the Gaming Community in Just Three Years

How Twitch Won the Hearts and Minds of Millions in the Gaming Community in Just Three Years | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Before getting acquired by Amazon for close to $1 billion, Twitch had to win over the long-established gaming community, align with their values, and carefully build their business around them. In ...
Juliana Loh's insight:

Twitch went from zero to zonkers in only three SHORT years!

 

What did it take to create a successful engagement content strategy?

 

Great listening skills and knowing your audience intimately... knowing what they like, what values are important to  them, where they hang out, what they are willing to do and share with you and most important of all, engaging with them as partners/friends in your project, not as 'consumers' or 'target markets'.  Congratulations Twitch... you've just cracked the 'code' to how independent product/personal branding will be done from now on!

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50+ Places To Repurpose Your Content: The Ultimate Guide

50+ Places To Repurpose Your Content: The Ultimate Guide | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
There is no end to the places that you can repurpose your content. We have 50 methods to get you started today.
Juliana Loh's insight:

First... write good content. Second... make it relevant. Third... repurpose it! But don't forget to re-write your content for the intended audiences. And if the content is irrelevant to the subject matter/platform find a different venue OR  You can take your writing ex. factual study and write a fictional story around it and post it to ello, tumblr or personal blog. Stories don't have to be long and encompassing. They can be short and specific to the facts you're presenting. At the moment, 'medium' is my favourite stomping ground.

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UX Design Thinking for Transmedia

UX Design Thinking for Transmedia | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
"You cannot create experience. You must undergo it." -Albert Camus Before launching into the topic of this article, it’s necessary to lay out very clear definitions of what exactly UX and Transmedi...
Juliana Loh's insight:

Over the last three years, I've seen a positive increase in transmedia project development. At the same time, what I've found frustrating is a consistent lack of attention paid to the creation of how the audience interacts with the project. Employing human-centered design techniques such as interviewing audiences, creating quick prototypes and simply finding out what works or doesn't work within the entire story framework is a fast and easy way to identify and solve potential translation challenges. This article asserts that the process of writing and designing structures for transmedia is similar to the development process one undertakes to create effective UX. Both streams of thought are valuable in undertaking any project big or small. #goagile

 

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The Problem With Wearable Technology, According To "Blade Runner" Designer Syd Mead

The Problem With Wearable Technology, According To "Blade Runner" Designer Syd Mead | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Mead chats with us about the Apple Watch, Glassholes, and Daft Punk copying one of his designs.
Juliana Loh's insight:

I've had the privilege of meeting with and speaking to Syd Mead twice in the last five years. Best known for his role as chief concept art designer for the movie BladeRunner, Mead pulls no punches in explaining his vision for the future especially wrt wearable technologies.

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The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit

The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

I've never read a harlequin novel and frankly, I'm more interested in the 'drama' of a case study rather than experiencing romantic projects of this genre. The light, breezy, chatty 'Chatsfield' however did intrigue me to the degree that I managed to actually care for the individual characters. Here is a case study / interview conducted by Siobhan O'Flynn with creator Alison Norrington that outlines how and why the series was made.

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Making transmedia work for documentaries

Making transmedia work for documentaries | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)
Juliana Loh's insight:

The NFB has been doing some seriously interesting work in the storytelling and transmedia field. Take a look at how they've tackled Alberta's controversial Northern Gateway Project. 

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Rescooped by Juliana Loh from Digital Storytelling
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos
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Nacho Vega's curator insight, July 3, 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by Juliana Loh from #transmediascoop
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How to Pitch and Prepare a Successful Funding Application for a Transmedia Project

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Everything you need to know about transmedia pitching

Via Simon Staffans
Juliana Loh's insight:

'Show me the MONEY'... and show me something I haven't seen before. That is the premise of this article showcasing some insight into the actual 'how to' of cross platform storytelling. Thank you Nuno Bernardo and Simon Staffans for sharing

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Simon Staffans's curator insight, June 18, 7:38 AM

Some good advice from Nuno.

The Digital Rocking Chair's curator insight, June 19, 12:27 AM


Another great publication from Nuno Bernardo.  [Email address requested in exchange for access.]

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StoryForward Podcast

StoryForward Podcast | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
ARGs, Apps, the Wild West of the Web.....and beyond.
Juliana Loh's insight:

I'm really writing about the StoryForward podcast in its entirety. Over the past two years, I've been listening usually late at night to Steve Peters and JC Hutchins riff about subjects pertaining to story development and how to 'experience' /write stories. Their podcasts are quite amusing. I'm a little behind in them but in these past weeks, they've covered quite alot of ground. Enjoy!

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Interactive eBook Apps: The Reinvention of Reading and Interactivity | UX Magazine

Interactive eBook Apps: The Reinvention of Reading and Interactivity | UX Magazine | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

Consuming content from ebooks is on the rise. This is a comprehensive feature on ebook integration as well as interactive analysis that I really like. The summary investigates ebooks as an 'added value' piece.

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Writing Lab: Kurt Vonnegut's eight essentials for a good short story.

Writing Lab: Kurt Vonnegut's eight essentials for a good short story. | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
"Use the time of a total stranger in such a way that he or she will not feel the time was wasted."
Juliana Loh's insight:

A reminder that there is so much more to a good story than a beginning, middle and end.

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