"Chasing Cyborgs"...
Follow
Find
669 views | +0 today
Scooped by Juliana Loh
onto "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
Scoop.it!

Sheri Candler – Digital Marketing Strategist for Independent Film | NO GUTS NO STORIES – Juliana Loh

Sheri Candler – Digital Marketing Strategist for Independent Film | NO GUTS NO STORIES – Juliana Loh | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

No Guts No Stories examines the world views of digital 'pioneers' in the fields of entertainment and media. In a world hooked up to 'technology', it is our capacity to feel, to relate to and to celebrate our humanity that fuels innovation, invention and story-creation.

Juliana Loh's insight:

A fun and lively interview with Independent Film Marketer Sheri Candler. Thank you Sheri for your wise words of wisdom and for sharing your passion for 'FILM-PRENEURS' with us.

more...
No comment yet.
"Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
Digital Art, digital strategy, UX, UI, developer's toolkits, cool articles and transmedia storytelling
Curated by Juliana Loh
Your new post is loading...
Scooped by Juliana Loh
Scoop.it!

Making transmedia work for documentaries

Making transmedia work for documentaries | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)
Juliana Loh's insight:

The NFB has been doing some seriously interesting work in the storytelling and transmedia field. Take a look at how they've tackled Alberta's controversial Northern Gateway Project. 

more...
No comment yet.
Rescooped by Juliana Loh from Digital Storytelling
Scoop.it!

INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos
more...
Nacho Vega's curator insight, July 3, 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by Juliana Loh from #transmediascoop
Scoop.it!

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Everything you need to know about transmedia pitching

Via Simon Staffans
Juliana Loh's insight:

'Show me the MONEY'... and show me something I haven't seen before. That is the premise of this article showcasing some insight into the actual 'how to' of cross platform storytelling. Thank you Nuno Bernardo and Simon Staffans for sharing

more...
Simon Staffans's curator insight, June 18, 7:38 AM

Some good advice from Nuno.

The Digital Rocking Chair's curator insight, June 19, 12:27 AM


Another great publication from Nuno Bernardo.  [Email address requested in exchange for access.]

Scooped by Juliana Loh
Scoop.it!

StoryForward Podcast

StoryForward Podcast | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
ARGs, Apps, the Wild West of the Web.....and beyond.
Juliana Loh's insight:

I'm really writing about the StoryForward podcast in its entirety. Over the past two years, I've been listening usually late at night to Steve Peters and JC Hutchins riff about subjects pertaining to story development and how to 'experience' /write stories. Their podcasts are quite amusing. I'm a little behind in them but in these past weeks, they've covered quite alot of ground. Enjoy!

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

Interactive eBook Apps: The Reinvention of Reading and Interactivity | UX Magazine

Interactive eBook Apps: The Reinvention of Reading and Interactivity | UX Magazine | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

Consuming content from ebooks is on the rise. This is a comprehensive feature on ebook integration as well as interactive analysis that I really like. The summary investigates ebooks as an 'added value' piece.

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

Writing Lab: Kurt Vonnegut's eight essentials for a good short story.

Writing Lab: Kurt Vonnegut's eight essentials for a good short story. | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
"Use the time of a total stranger in such a way that he or she will not feel the time was wasted."
Juliana Loh's insight:

A reminder that there is so much more to a good story than a beginning, middle and end.

more...
No comment yet.
Rescooped by Juliana Loh from Psychology of Media & Emerging Technologies
Scoop.it!

Marvel's iPhone App Turns Sketches Into Tappable Mobile App "Prototypes" - TechCrunch

Marvel's iPhone App Turns Sketches Into Tappable Mobile App "Prototypes" - TechCrunch | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Marvel's iPhone App Turns Sketches Into Tappable Mobile App "Prototypes" TechCrunch Marvel, a UK startup founded last year by ex-employees of Enpocket (acquired by Nokia), is on a mission: to put creating a mobile app “prototype” within the reach...

Via Dr. Pamela Rutledge
more...
Dr. Pamela Rutledge's curator insight, April 9, 10:55 PM

Love to see apps that lower the entry hurdle on design and development. 

Scooped by Juliana Loh
Scoop.it!

▶ Chris Hadfield: What I learned from going blind in space - YouTube

There's an astronaut saying: In space, "there is no problem so bad that you can't make it worse." So how do you deal with the complexity, the sheer pressure,...
Juliana Loh's insight:

Celebrated Canadian astronaut Chris Hadfield speaks in Vancouver's TED talks about conquering fear. His ability to narrate stories and share his experiences in a manner that we can relate is a communication 'success'.

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

Storytelling for User Experience | Crafting Stories for Better Design: by Whitney Quesenbery & Kevin Brooks

Storytelling for User Experience | Crafting Stories for Better Design: by Whitney Quesenbery & Kevin Brooks | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
March 25: The UX Book Club Meetup will be hosting a talk on this book. If you would like to read it beforehand, you may download the PDF here: Storytelling_for_User_Experience.  If you would like t...
Juliana Loh's insight:

We love stories... heck everybody loves 'stories' because the truth of the matter is if you can RELATE to people... doesn't matter whether you understand or like them or not... you might actually stick around long enough to listen to what they have to say. Here is a really good UX audience designed book by Whitney Quesenbery & Kevin Book that talks about personnas and broad conceptual thinking can help you to understand your audience.

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

A Big List of 875 Free Courses From Top Universities: 27,000 Hours of Audio/Video Lectures

A Big List of 875 Free Courses From Top Universities: 27,000 Hours of Audio/Video Lectures | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
In recent months, we've enhanced what's now a list of 875  Free Online Courses from top universities. Here’s the lowdown: Our big list of free courses lets you download audio & video lectures from schools like Stanford, Yale, MIT, Oxford, Harvard and UC Berkeley.
Juliana Loh's insight:

Don't know how to read and write? Find a 'teacher'. Don't know how to CODE, learn philosophy, physics or computer science... grab a MOOC

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

Video game storytelling: The real problems and the real solutions | GamesRadar

Video game storytelling: The real problems and the real solutions  | GamesRadar | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
If any one element of gaming has dominated discussion of the medium over the last few years of this generation’s stubborn battle against the reaper, it’s
Juliana Loh's insight:

This article came out in Nov 2013 and is well worth the read...especially the feedback comments.

more...
No comment yet.
Rescooped by Juliana Loh from ideaBOOST Mind Pirate: Wearable Technology
Scoop.it!

ideaBOOST Launch Pad Introduces 6 Start-Ups - StabletalkStabletalk

ideaBOOST Launch Pad Introduces 6 Start-Ups - StabletalkStabletalk | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
ideaBOOST Launch Pad Introduces 6 Start-Ups. A standing-room only event at the Steam Whistle Brewery in Toronto, Wednesday’s ideaBOOST Launch Pad...

Via CFC Media Lab
Juliana Loh's insight:

Led by creative maven Ana Serrano, IdeaBOOST opens its doors to the best of Canadian Entrepreneurship. 

more...
No comment yet.
Rescooped by Juliana Loh from Young Adult and Children's Stories
Scoop.it!

Best Ebook Publishers in 2013 — Hachette, Penguin Random House on Top of Publisher Power Rankings | Digital Book World

Best Ebook Publishers in 2013 — Hachette, Penguin Random House on Top of Publisher Power Rankings | Digital Book World | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Making a best-seller list even once is a great feat for any publisher or author, considering the ever-growing number of choices readers have and the growing

Via Jeni Mawter
Juliana Loh's insight:

Time to start writing! The world of self-publishing and access to bigger publishers is a'happening!

more...
Jeni Mawter's curator insight, January 1, 11:48 PM

Self-published authors are right up there ...

Rescooped by Juliana Loh from The Marketing Technology Alert
Scoop.it!

Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert

Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Basic/ Highlighted...

 

6. Reduce, reuse, repurpose

If you’re not repurposing content, you’re doing it wrong. Combine, reuse or rethink content in new and unexpected ways to generate more with less effort. For example:

Split larger content assets into blog postsWrite a blog post based on one section of an infographic you’ve producedMap out a blog post series that could also serve as chapters of next month’s eBook.

In addition to getting more mileage from each topic, repurposing challenges you to re-create valuable content assets for different buyer personas and verticals — making content highly targeted and relevant.

 

9. Befriend data

Track performance through quantifiable metrics, and leverage this data to allocate resources toward top-performing subjects and formats. Once you’ve defined the  objectives and key performance indicators (KPIs) that will serve as benchmarks for content success, you’ll be able to analyze current activities, evaluate performance, define next steps to improve weaknesses and build upon strengths, and calculate ROI. Consider establishing a schedule like the following to ensure that you stay on top of your metrics:

Daily: Quickly monitor analytics technology for spikes and anomalies. Investigate as necessary.Monthly, quarterly, and annually: Record KPIs, looking for trends and potential contributors.As needed: Plan for spot-checks into your analytics now and again to evaluate the performance of new content initiatives or particularly innovative content projects.

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
Juliana Loh's insight:

I'm dead focused on editing out material and re-purposing what I've got. Main goal: Cut down on costs and time! Pre-plan your events and consider what you need for the website even before it's done. ex. backstories and 'how to's'

more...
iNeoMarketing's curator insight, April 29, 8:35 AM

These two steps out of the ten listed are the most important. I cannot overemphasize the importance of parsing and personalizing to the persona.

Alison Busby's curator insight, June 25, 4:47 AM

One of the biggest challenges in content marketing is how you maintain content production over time. Here's an excellent framework for developing a regular flow of content.

Scooped by Juliana Loh
Scoop.it!

“The Secret Diary of Lizzie Bennet” available today

“The Secret Diary of Lizzie Bennet” available today | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Lizzie Bennet is back as The Secret Diary of Lizzie Bennet hits bookshelves and e-readers starting today.

Written by Bernie Su, the serie
Juliana Loh's insight:

The celebrated internet story series award-winning sensation Lizzie Bennet Diaries has now been translated to hardcover, ebooks and audiobooks. It's a real twist on the usual progression of stories that historically has seen books translate to digital format! This transmedia project packs a punch

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

The Power of Story - Social Storytelling

The psychology of story by Dr. Pamela Rutledge to explore impact of social media innovations such as Intel's social films (i.e. The Beauty Inside) and Sony's C…
Juliana Loh's insight:

Dr. Pamela Rutledge explores the universal ties that form 'story' and 'meaning'.

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

Gamasutra: Liz England's Blog - "The Door Problem" of Game Design

Gamasutra: Liz England's Blog - "The Door Problem" of Game Design | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

What is 'game design' and how is it perceived by the people who work on it? Liz England's chart offers a 'thinking person's' evaluation of game design through a "Door Problem' scenerio

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

How Domino’s Became A Tech Company

How Domino’s Became A Tech Company | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

DdChief Marketing Officer Russell Weiner talks about how a commitment to data and transparency not only changed the brands marketing approach, but the...

Juliana Loh's insight:

Domino's Pizza is now the food consumer brand to emulate. See how a pizza has gone 'digital'.

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

Basic Elements of Art & Design

Basic Elements of Art & Design | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
What makes for a harmonious design? Why are some pieces of art more pleasing than others? How do you create great composition? These are some of the questions that I will address briefly in this...
Juliana Loh's insight:

In response to the many questions that are coming my way regarding "Art Basics", I've written my own post. It was done quite fast and I promise to follow up with a more concise blog that is aimed more at novices. Enjoy!

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

What marketing executives should know about user experience | Cooper Journal

What marketing executives should know about user experience | Cooper Journal | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

Understanding your audience and finding ways to infuse visual identities with flexible variability extends the brand experience from concrete product design to broader abstract influences ex.service design.

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

The Revolution in Interactive Storytelling Has Arrived, and Surprise, Google Is Behind It

The Revolution in Interactive Storytelling Has Arrived, and Surprise, Google Is Behind It | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Last week, Google’s Advanced Technology and Projects group released the second animated short, Buggy Night, in its Spotlight Stories, a series of interactive mobile-specific animated films available on Moto X phones. Like the first film in the series, Windy Day, which debuted last October, the new short relies on spatial awareness and the sensory inputs of a mobile device to create a distinctive storytelling experience. Readers would be justified to express skepticism at the words ‘interactive’ and ‘animation’ being used in the same sentence. The concept has been touted often, yet rarely executed in a manner that suggests it could become a viable alternative to linear entertainment experiences. These shorts have finally proven, to me at least, that there is a promising future ahead for interactive animation and immersive worlds where multiple stories can unfold at the individual viewer’s pace, with no two viewing experiences alike. While it still requires some imagination to see where this could all go, and how it might eventually figure into our emerging augmented reality environment and mixed digital-physical world, the idea no longer seems as far-fetched and impractical as it once did. Before we imagine the possibilities, let’s look more closely at the pathbreaking animated shorts that stand before us today. The stories of both Windy Day and Buggy Night are simple but effective ideas designed to explore the interactive concept: in one, a mouse loses his hat on a windy day, and in the other, a group of bugs attempt to hide from a hungry frog. Since most readers of this site will not have a Moto X readily available to experience these shorts, simply imagine that you are standing in the middle of an animated scene. The action takes place all around you in a 360 degree space. Anywhere you turn your phone—left, right, up or down—could potentially reveal something happening. The film’s running time depends entirely on how often you, the viewer, chooses to move your camera—the more you move it, the longer it takes to finish the story. This video gives a sense of the physicality of the viewing experience: The interactivity in these shorts not only feels natural, but adds immensely to the viewing experience. This success can partly be attributed to the amount of interactivity allowed to the audience. While control of the camera is ceded to the viewer, the overall narrative remains in the hands of filmmakers. It’s a careful balance between interactivity and linear storytelling that recognizes tried-and-true narrative structures can’t be reinvented—the only thing that changes is how we experience them. Over the years, we have moved from oral tradition to literary form, and finally, visual delivery systems like film and video. While each new mode of expression presents a distinct set of narrative possibilities, the underlying story form must remain intact, an idea heretofore not clearly acknowledged in interactive attempts. Google’s entry into interactive storytelling and immersive animation began almost accidentally with their purchase of Motorola Mobility in 2012. Eager to explore the untapped potential of phones as an experiential device, they launched an open-ended research group called Advanced Technology and Projects—ATAP for short—to foster innovation and develop next-generation concepts. Spotlight Stories is one of the ideas that has emerged out of ATAP, alongside complementary technologies like Project Tango. (Google sold Motorola a month-and-a-half ago, but as an acknowledgement of ATAP’s importance, the group was not part of the sale and remains a part of Google.) Google/Motorola also learned something that it took the computer animation industry decades to fully understand: if the creative potential of a technology is to be fully unleashed, creative people need to “challenge the technology,” as John Lasseter is fond of saying. Google brought on board a highly qualified team to push the limits of interactive storytelling. The first two films have been directed by Jan Pinkava (creator and co-director of Ratataouille) and veteran animator Mark Oftedal (who animated on Toy Story and A Bug’s Life among other films). Another Pixar vet, Doug Sweetland (Presto), supervised the animation, and notable children’s book author/illustrator Jon Klassen (This is Not My Hat) styled the look of the shorts. This core group worked in tandem with ATAP’s technical program lead, Baback Elmieh, and his team of technologists and scientists, to create the films. Continuing Google’s trend of working with A-list creative talents, another upcoming Spotlight short will be directed by Glen Keane. The Spotlight Stories aren’t just exploring new ways of telling stories interactively, they are also pushing forward the technological development of mobile devices. Google touts in their promotion of Spotlight Stories that mobile graphics processors now rival the capabilities of video game consoles such as the PS3 and Xbox 360, a fact that will come as a surprise to the average smartphone user who is accustomed to the primitive worlds of Candy Crush and Angry Birds. This dormant computational power is finally being used, and in turn, developed further to meet the demands of the Spotlight Stories. Among the numerous technological highlights, the shorts contain the first-ever real-time subdivision surfaces on a mobile device using Pixar’s open graphics standard, OpenSubdiv. Not so coincidentally, Windy Day’s director Jan Pinkava also directed the Oscar-winning Geri’s Game (1997), which was the first Pixar production to use subdivision. Stay tuned to Cartoon Brew, where next week we will dig more deeply into the creative and technological challenges of interactive storytelling in an interview with Jan Pinkava. (Disclosure: Google provided Cartoon Brew with Moto X phones to view the Spotlight Stories. The phones have been used for the sole purpose of viewing the shorts.)
Juliana Loh's insight:

Who is the monstrous 'Google' and what have they done? Stories dammit! And it looks like they're doing a fine job.

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

Courses » +Acumen

Courses » +Acumen | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Juliana Loh's insight:

How exactly are you going to tell your "story" if you aren't familiar with how your audience thinks/acts? My two passions are 'story dev' + macro thinking re: human-centered design. Come join me!

more...
No comment yet.
Rescooped by Juliana Loh from Designing design thinking driven operations
Scoop.it!

How Do You Compete?

How Do You Compete? | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Roger Martin, author of Playing to Win: How Strategy Really Works , introduces a lesson on the proper foundation for core competencies from Compete Smarter, Not Harder: A Process for Developing the Right Priorities through Strategic Thinking , by...


Via Fred Zimny
Juliana Loh's insight:

Underneath the 'car' of every project, the key to success is understanding strategy. Going back to basic business fundamentals and knowing your audience clarifies how and which way you ought to move. If the 'hype' of doing this or that gets you down... just simplify!

Thanks for the reminder @FredZimny

more...
No comment yet.
Scooped by Juliana Loh
Scoop.it!

10 Best App Makers of 2014

10 Best App Makers of 2014 | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it
Want to build your own app? Try these 10 easy-to-use DIY app creators. It's a lot easier than you might think.
Juliana Loh's insight:

So we know the 'why's' of storytelling, but what about the 'how's?. One of my passions is investigating DIY methods of doing simple things at zero cost. Enjoy.

more...
No comment yet.
Rescooped by Juliana Loh from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Future of Video Game Storytelling

The Future of Video Game Storytelling | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 13, 12:45 AM


Lucy O'Brien:  "The writers behind The Last of Us, Gone Home, Tomb Raider and The Stanley Parable give us their thoughts on where storytelling in video games is headed next."

Henrik Safegaard - Cloneartist's curator insight, January 13, 3:05 AM

There is an old but still pertinent argument that storytelling in video games is the last great bastion for the medium to conquer. That game developers working in the 'mainstream space' have traditionally struggled to utilise video games as a storytelling medium, struggled to harmonise play and Hollywood-like narratives, and struggled to inject real meaning into their games without rendering the player a frustrated passive participant. 


Click to red full article.

malek's curator insight, January 13, 9:05 AM

The blurring line between movies and games