Popular Pokemon app, which uses augmented reality, has players running around in search for characters. A number of people have wiped out or bumped into things as they walk around with their eyes glued to their screens.
Juliana Loh's insight:
Whenever I wear VR gear, I'm always worried about who is around me and most especially if my wallet/keys are in a safe place. There is a different kind of usability factor that exists outside of the virtual environment that I feel most people have not considered carefully. As of yet, VR and AR (augmented reality) are working on bringing entertainment toward that 'sweet spot' that combines full immersion with physical world safety aspects.
We run toward goals specified by augmented reality challenges and then hit our heads on signs/trees etc. or fall off sidewalks etc. As our minds are habituated to our ability to manipulate assets, we stand the risk of transferring and projecting those behaviours onto real-world obstructions. Pokeman Go the game proves this very point as reported injuries soar during game play. I'm very excited about the prospect of playing more games like this however it's a matter of being more aware of one's exterior environment; a feat not too easy for the competitive at heart.
Understanding your audience and finding ways to infuse visual identities with flexible variability extends the brand experience from concrete product design to broader abstract influences ex.service design.
Apparently my pin was re-pinned 45 times so this little web design trend chart seems to resonate. Are we headed toward more 'flat design'? Yes. As a user experience person I'm not thrilled but hey... there are even ways of getting around that. :)
An Insider's View of Mobile-First Design: Don't Make These Mistakes Wired Because mobile networks can take a while to respond, it's common for mobile applications to bring up progress bars or spinners when something is happening or loading because...
Innovation is a core business mandate, and at this year’s Cannes Lions Festival, it’s also the subject of a new awards category.At first blush, this new grouping seems like a lesser-defined catchall for advertising work that falls outside the...
Juliana Loh's insight:
My work-mates/collaborators sent me this article that I feel will introduce huge changes to the way we 'play' with the world. This is Cinder. It is an "open-source bit of software that allows developers create nimble and mind-blowing visualizations."
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