Dreaming, Exploring, Locating. Understanding the New Customer Journey | "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets | Scoop.it

Traditionally known for creating innovative ‘bricks & mortar’ customer experiences, FITCH has also had to rapidly adjust our approach. Translating a brand into a compelling consumer experience now requires a much more diverse skill base, a refined process and the ability to orchestrate a much broader range of touch points than ever before.

Via Mario K. Sakata