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SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Happy 10th birthday, Gmail. You’ve made email more bearable, but it still needs destroying

Happy 10th birthday, Gmail. You’ve made email more bearable, but it still needs destroying | SpisanieTO | Scoop.it
A decade ago today, Google announced Gmail. What at first seemed like it might be an April Fools’ joke turned out to be one of the best products the company has ever released.
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Google+ Introduces View Counts For Personal Profiles by @mattsouthern

Google+ Introduces View Counts For Personal Profiles by @mattsouthern | SpisanieTO | Scoop.it
Yonatan Zunger, Chief Architect of Google+, shed some light on a new feature many have been noticing showing up on their Google+ profiles.
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | SpisanieTO | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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10 Years in Social Media [INFOGRAPHIC]

10 Years in Social Media [INFOGRAPHIC] | SpisanieTO | Scoop.it
A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves.
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The State of Social Marketing 2014

The State of Social Marketing 2014 | SpisanieTO | Scoop.it

Socialbakers conducted a social media pulse check across 82 countries and 20 industries to discover what marketers are focusing on, and more importantly, what they’re not. 

 

Here's what over 500 of your peers had to say about the state of social media marketing: http://www.socialbakers.com/blog/2110-the-state-of-social-marketing-2014

 


Via Antonino Militello
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Luz dela Luz's curator insight, March 14, 2014 11:39 AM

Great info. I agree!

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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | SpisanieTO | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.

 

WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz, Yann De Tod, Martin (Marty) Smith
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France Lafleur's curator insight, March 6, 2014 10:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 2014 9:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 2014 8:06 AM

Pour ne rien oublier des étapes clés

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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | SpisanieTO | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

Via John van den Brink
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bill grishaw's curator insight, March 19, 2014 6:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

Marc Kneepkens's curator insight, March 20, 2014 8:32 AM

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

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An Experiment That Shows How Content Marketing Works

An Experiment That Shows How Content Marketing Works | SpisanieTO | Scoop.it
With a little twist, I wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business.
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What Is Content Marketing? It’s Starts With Culture!

What Is Content Marketing? It’s Starts With Culture! | SpisanieTO | Scoop.it
I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc.
We all know content marketing is nothing new.
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Happy birthday, World Wide Web!

Happy birthday, World Wide Web! | SpisanieTO | Scoop.it
Does the name Tim Berners-Lee ring a bell? He is the man who, on March 12, 1989, proposed "a universal linked information system" -- a.k.a. the World Wide Web.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 14, 2014 7:23 PM


Witnessing history in motion...

Happy birthday, World Wide Web!

I have no idea why, but I am fascinated by the big universe that is the Web, and how it came into being. While I don't understand how packets and nodes work, the simple fact that I'm here typing this message to people who live hundreds and even thousands of miles away from here is amazing. 

I'm not going to ask you what you were doing 25 years ago, of course. But do you remember the first time you used the Internet? 

Ivor Nidea's curator insight, March 15, 2014 5:37 AM

I bet he didn't expect it to be used to spy on every person who uses it..

Nine0Media's curator insight, March 17, 2014 1:21 PM

#HappyBirthday #Nine0Media #WebDesign 

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Smart Google+ Strategies to Grow Online Community

Smart Google+ Strategies to Grow Online Community | SpisanieTO | Scoop.it
Three smart Google+ strategies for maximum exposure, improved visibility, and a thriving Google Plus community!

Via Peg Corwin
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Peg Corwin's curator insight, March 8, 2014 11:50 AM

Those 3 smart strategies to grow your community on Google+ are to optimize your profile, get active, and join communities in your industry or niche. click for details.


 ==> Don't miss the quick video about how to set your Google+ cover caption.


 If you like this scoop, would you consider a thumbs up or share?

pascal leclerc's curator insight, March 14, 2014 1:56 PM

3 conseils à retenir : optimisez votre ; soyez actif en délivrant du contenu ; partagez avec votre communauté...

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Piktochart Infographic & Graphic Design Tool for Non-Designers [Scenttrail Review]

Piktochart Infographic & Graphic Design Tool for Non-Designers [Scenttrail Review] | SpisanieTO | Scoop.it

Piktochart is an easy infographic design app that requires very little effort to produce simple and high quality graphics. Create free infographics here.

Marty (@Scenttrail) Review
I used Piktochart yesterday to create an infographic to support my 5 Easy Email Marketing Tips (http://sco.lt/7T6pTF ). I am NOT a graphic designer, but I found Piktochart helped me think like one.

Creation of my first "infographic", and I put infographic in quotes not to offend any true infographic pro, took about two hours. Piktochart's User Interface is excellent, intuitive and drag and drop friendly.

At first I tried to do everything IN Piktochart. Then I noticed they have a robust import tool so I created a draft in the tool, took a screen shot, sized the screen shot up to their 600 x 400 and worked on it in photoshop.

Piktochart, if you are reading this, you may want to make an export tool that is as easy to use as your import tool. If I could export a block at a time it would be ideal. Even when I was finished and published I manipulated some spacing of the infographic by selecting and moving blocks in Photoshop.

The tool comes complete with icons like the bulls eye and pad. I couldn't understand how to color my fonts (their styling options seem to not come up the way they are supposed too) so I added the text color in Photoshop and important the resulting block overlaying what was there.

My process made the graphic HEAVY since I had 2 copies of everything, so it would be great to export, work on a block in Photoshop, import it back in and then overlay on a blank canvas. The only way I can see to do that now is start over.

Creating visual support for our blog posts is so important Piktochart is a great new tool for any content marketer / blogger. Interesting to note my infographic of 5 Easy Email Tips got 3x the views and shares of my written Scoop. We know the visual marketing revolution is upon us, so getting as good as someone like Mark Smiciklas (http://www.intersectionconsulting.com/ ).

Piktochart is a great and timely tool! Highly recommended. Marty


Via Martin (Marty) Smith
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malek's curator insight, February 21, 2014 6:47 PM

A guided tour into Piktochart by a no-designer. You can't help but like the story behind the infographic. 

Raj Nadar's comment, February 22, 2014 5:35 AM
I had built my visual online CV on this and I'm a no-tech no designer guy, was very easy to create still, thank you for sharing
malek's comment, February 22, 2014 3:07 PM
@Raj Nadar great utilization of piktochart
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | SpisanieTO | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - SocialMediaSlant.com

@Neil Ferree

@Jesús Hernández


Via Martin (Marty) Smith
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malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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Matt Cutts Answers: “When Will Google Stop Updating Its Search Results?” by @mattsouthern

Matt Cutts Answers: “When Will Google Stop Updating Its Search Results?” by @mattsouthern | SpisanieTO | Scoop.it
Matt Cutts, Google’s head of search spam, answered a question about Google updates in his latest Webmaster Help video where a user simply wrote in to ask: When will you stop changing things?
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Developing a Winning Social Media Optimization Strategy

Developing a Winning Social Media Optimization Strategy | SpisanieTO | Scoop.it
The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for.
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The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups

The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups | SpisanieTO | Scoop.it
It’s been drilled into your head since childhood: “Eat your vegetables!
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Best SEO Practices For Your Business in 2014

Best SEO Practices For Your Business in 2014 | SpisanieTO | Scoop.it

"SEO in 2014 is still all about ‘great content’ such as relevant and interesting articles and entertaining and/or educational videos which are likely to create social shares and generate natural links online.

 

Overall, SEO is moving toward integrated marketing campaigns and away from online-only strategies such as guest posting and embeddable infographics"


Read more at: http://www.business2community.com/seo/best-seo-practices-business-2014-0762436#!uzFJg


Via Antonino Militello
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Treathyl Fox's curator insight, February 6, 2014 4:36 PM

An informative article on the value of the Google Analytics tool, among other things.

Marilyn Moran's curator insight, February 6, 2014 10:06 PM

Nice article here about SEO strategy in 2014.

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Email Marketing: Your Mega-Guide for Success

Email Marketing: Your Mega-Guide for Success | SpisanieTO | Scoop.it
Email is more popular than any social media. It’s more private. More personal. More vital. If you’re prone to number crunching you’ll discover email trumps social media and search for conversion—in a very big way.
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Social Media Life Cycle

Social Media Life Cycle | SpisanieTO | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

Via MarketingLab, Marissa_stone, John van den Brink
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Jenn Alevy's curator insight, March 6, 2014 9:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 2014 8:46 AM
Social Media Life Cycle
Anne-Marie Grandtner's curator insight, October 11, 2014 12:30 PM

From attention to affection ... Waht was the intention again ?

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Five Digital Communication Trends From #SXSW2014

Five Digital Communication Trends From #SXSW2014 | SpisanieTO | Scoop.it
I have an underlying feeling that, as an industry, we are struggling to really innovate. I think this is due to a number of factors. Digital communication has never been easier to do, so brands are flocking to it.
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Google Plus Embed Options: How to Integrate G+ Into Your Site

Google Plus Embed Options: How to Integrate G+ Into Your Site | SpisanieTO | Scoop.it
Google Plus has been around for awhile, but the capability to embed posts from the network has only been around since September. Here are the options that you have to embed content from G+ onto your site.
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The latest in social media (February 2014)

The latest in social media (February 2014) | SpisanieTO | Scoop.it
Wondering if you missed any big announcement in the social media universe last month? The answer lies below.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 10, 2014 4:47 PM

So many things happened last month! It's becoming harder and harder to keep up!

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Social media in numbers (March 2014)

Social media in numbers (March 2014) | SpisanieTO | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.

Via Cendrine Marrouat - SocialMediaSlant.com
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Steve Whitmore's curator insight, March 19, 2014 8:27 AM

I wonder what social workers mostly use every day?

Elizabeth Thomas's curator insight, March 19, 2014 9:46 AM

Updated social media stats!

Amy Atkinson's curator insight, March 19, 2014 10:04 AM

Very useful social media stats:

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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | SpisanieTO | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.

 

Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 


Via Martin (Marty) Smith
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Rise of the Content Marketer

Rise of the Content Marketer | SpisanieTO | Scoop.it
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent em

Via Stefano Principato, David Simpson, Martin (Marty) Smith
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Stefano Principato's curator insight, February 23, 2014 2:37 PM

Many of the content marketer positions (also occasionally called Blog Editor or even Content Engineer) are the first position of their kind within the company, showing a new trend in hiring someone to focus solely on content.

Lynn Pineda's curator insight, February 24, 2014 4:52 PM

As the article suggests, content marketing is huge for 2014.  Large and small companies are embracing it's importance. When you compete  for business in 2014, you're wise to have the creation of content on your checklist.  


Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent.  If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.

Lynn Pineda's comment, February 24, 2014 7:24 PM
My pleasure @Martin (Marty) Smith ! and glad to have you following my topic.