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Instagram rolls out real-time analytics for advertisers

Instagram rolls out real-time analytics for advertisers | SpisanieTO | Scoop.it
Instagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?
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Internet & Social Media Marketing Digital Magazine
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Conquering Your Fears

Conquering Your Fears | SpisanieTO | Scoop.it
In my opinion, one of the best, most brilliant advertising slogans of all time is Nike’s iconic “Just Do It™”.

Yes, it has generated
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2015 Digital Marketing Predictions | The Great Pixel Land Rush

2015 Digital Marketing Predictions | The Great Pixel Land Rush | SpisanieTO | Scoop.it
How will digital marketing evolve in 2015? Find out how Ryan Deiss and the Digital Marketer team are adjusting their marketing strategy for 2015.
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Latest Visual Content Trends: What's Going to Be Hot in 2015

Latest Visual Content Trends: What's Going to Be Hot in 2015 | SpisanieTO | Scoop.it

Whether you're a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what's in store for 2015 in the creative world? Using their impressive collection of video clips, music tracks, and over 47 million images, Shutterstock created an infographic that predicts this year's up-and-coming design trends.

 

Check it out below to learn what trends are on the up-and-up around the world....


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Jeff Domansky's curator insight, January 30, 1:52 AM

Discover the top global trends in both visual content design and pop culture.

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25 Questions To Help You Define Your Social Media Marketing Strategy

25 Questions To Help You Define Your Social Media Marketing Strategy | SpisanieTO | Scoop.it

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

 

These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.

 

I’ve listed here 25 of the questions that I’ve found most helpful when coming up with social media strategies for my personal brand and for sharing with Buffer. Plus, I’m happy to share how I think about answering these questions as well. It’d be great to hear your thoughts and experience on the topic, too!...


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Nicolas Collignon - Rédacteur Web Freelance's curator insight, Today, 11:59 AM
25 Questions To Help You Define Your Social Media Marketing Strategy (and How to Find the Answers)
Darlene W. Carrion's curator insight, Today, 2:50 PM

Very cool

Jakarta Web Developer's curator insight, Today, 5:51 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

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How To Calculate Social Media ROI » Search Engine People Blog

How To Calculate Social Media ROI » Search Engine People Blog | SpisanieTO | Scoop.it

Although it's a tall order to fill, it's possible to produce good ROI from social media and measure the dollar amount showing how your marketing has paid off. You'll need to keep updated on social media's ever-evolving algorithms, strategies, and tools to land on a perfect count of the return investment on your efforts.

 

Below I have compiled a step-by-step guide with useful examples to give you a better idea on how you can simplify the process of measuring your social media ROI....


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WEBZAKO's curator insight, January 30, 3:09 AM

Comment calculer le ROI des réseaux sociaux ? #socialmedia #roi

Gary Campbell's curator insight, January 30, 8:00 AM

Return of Involvement now is much more important that Return on Investment. Engagement is the magic word.

John Norman's curator insight, January 30, 4:22 PM

As the old saying goes..If you cannot measure it, you cannot manage it". This is the first attempt at measuring the ROI on media engagement that I have seen and it's worth reading and applying as best you can.

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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | SpisanieTO | Scoop.it

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.


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How to Make the Most of Your Momentum When Getting Things Done

How to Make the Most of Your Momentum When Getting Things Done | SpisanieTO | Scoop.it
Momentum is a key force to your productivity. It's the reason that sometimes you can work effortlessly, and at other times it feels like pulling teeth. You can structure your day so that you build momentum and ride it out strategically.
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Five Best Online Presentation Creation Tools

Five Best Online Presentation Creation Tools | SpisanieTO | Scoop.it
You don't have to download an office suite to build great-looking presentations for work, a talk, or school.
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Google Introduces History for Voice and Mobile Search, Opt Out Here

Google Introduces History for Voice and Mobile Search, Opt Out Here | SpisanieTO | Scoop.it
Google tracks a ton of information about what you've done with their products, which they use to make suggestions for products like Google Now
and autocomplete
.
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The Risks of Content Marketing by @peterdaisyme

The Risks of Content Marketing by @peterdaisyme | SpisanieTO | Scoop.it
There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right?
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How to Keep Your Readers on Your Blog Longer by @neilpatel

How to Keep Your Readers on Your Blog Longer by @neilpatel | SpisanieTO | Scoop.it
Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen.
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Tumblr launches Creatrs program to help artists make money from brands

Tumblr launches Creatrs program to help artists make money from brands | SpisanieTO | Scoop.it
Tumblr is one of the most prolific social media platforms for artists looking to showcase their work. The company now wants to take advantage of this to help artists make some extra cash.
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MegaChat is a Browser-Based, Encrypted Voice and Video Chat App

MegaChat is a Browser-Based, Encrypted Voice and Video Chat App | SpisanieTO | Scoop.it
Mega has been on our radar for secure file storage
ever since the file storage phoenix rose from the ashes of MegaUpload.
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Why I Am Not a Maker

Why I Am Not a Maker | SpisanieTO | Scoop.it
When tech culture only celebrates creation, it risks ignoring those who teach, criticize, and take care of others.
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Im(Press)ive! Your Year in Review

Im(Press)ive! Your Year in Review | SpisanieTO | Scoop.it
Here's to an incredible year of spreading your stories far and wide.
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This: The social network that’s gaining in popularity among journalists

This: The social network that’s gaining in popularity among journalists | SpisanieTO | Scoop.it

The concept behind This is deceptively simple, and if you’re the kind of person it’s meant to appeal to its allure should be immediately obvious: It’s a link-sharing network where every user is only allowed to share one link per day. That’s it.

 

There are no bells and whistles. There isn’t even a mobile app yet. Yet in the past two months since its soft launch it’s quickly catapulted to the top of the list of sites I visit daily, and I’m not alone.

 

Some of the most prominent journalists in media, from The Atlantic’s Ta-Nehisi Coates to Slate’s David Plotz to MSNBC’s Chris Hayes, are among its early adopters, and thousands more are clamoring for invites once they become available.

 

Though the site wasn’t created to specifically service journalists, many of its earliest users work in media, most likely because the initial invites were sent out to Andrew Golis’s professional circle of friends and colleagues. And This also happens to solve a problem faced by the very people — journalists — who spend all their time staring at content feeds all day: media overload....


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Jeff Domansky's curator insight, January 30, 2:50 AM

This. It's a social network that seems to appeal to journalists but could be useful for anyone looking for high quality links and ideas.

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Future of News | BBC

Future of News | BBC | SpisanieTO | Scoop.it

Jerry Seinfeld, the comedian, once said:

“It's amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”

Today, it doesn’t fit.

There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before.

And it used to be said that freedom of the press is limited to those who own one.

Today, anyone with an internet connection and a Twitter account can make the news. If you choose, the powers that be are you....


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Jeff Domansky's curator insight, January 30, 11:33 PM

BBC takes an interesting transmedia look at the future of news vs noise. Recommended reading   9/10

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6 Inbound Marketing Techniques Every Business Should Use

6 Inbound Marketing Techniques Every Business Should Use | SpisanieTO | Scoop.it

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.


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Farah Jouffroy's curator insight, January 29, 3:50 AM

Il y a du boulot ;-)

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Your Guide To Email Design

Your Guide To Email Design | SpisanieTO | Scoop.it

When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails.

In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails, and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources.




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Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7

Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7 | SpisanieTO | Scoop.it
Curious about what the top influencers in digital PR are saying?
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5 Things You NEED to Know Before Creating Sponsored Video Content

5 Things You NEED to Know Before Creating Sponsored Video Content | SpisanieTO | Scoop.it
Can sponsored content can ever really flourish on YouTube when so many viewers react so badly against it? Yes, absolutely! But it needs to be done right. Read our 5 top tips for creating the best type of endorsement videos.
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Working the Vertical: The Role of Logic and Emotion in Video Marketing

Working the Vertical: The Role of Logic and Emotion in Video Marketing | SpisanieTO | Scoop.it
Video marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy.
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9 Personalization Techniques to Match Your Social Media to Your Brand

9 Personalization Techniques to Match Your Social Media to Your Brand | SpisanieTO | Scoop.it
Godzilla vs. Mothra – who wins? Do you have a favorite? Or do you think that if these two worked together, they could achieve world domination and have us all running for our lives? I think that they should definitely team up!
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Hope for Securing the Internet of Things

Hope for Securing the Internet of Things | SpisanieTO | Scoop.it
I talk and write a lot about the benefits of connecting more things to enterprise networks, and the most frequent [...]
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This website will turn your tweets into poetry

This website will turn your tweets into poetry | SpisanieTO | Scoop.it
You’ve always wished your tweets were a little more poetic, right? Well, now there’s the perfect app for you: Poetweet. This simple website, which doesn’t even require sign in, will turn your tweets from banalities into sweet poetry.
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