Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.
Content curation is invaluable to winning social media marketing. To leverage the power of content curation, you must explore, discover, curate and share relevant, industry-leading content across at least the big four social networks—Facebook, Twitter, Google+ and LinkedIn. If you have committed to going social, a company presence on these major social networks is required. However, it is important to note that just having social media profiles does not amount to effective social media marketing. High-quality content curation is valuable to others, will grow your social audience, and increases social lead generation.
How Much Content Should You Curate?
Curate and share six pieces of content on Twitter daily. For Facebook, LinkedIn and Google+, two is enough, since over-sharing on these social networks could get your shared content branded as spam. Ensure that you always include the content creator’s name—using his or her Twitter handle or a link to the author’s page on Facebook, LinkedIn or Google+. Your content curation should be spaced out throughout the day between 9 am and 6 pm. Using a social media management dashboard like HootSuite lets you schedule your posts ahead of time once a day, which greatly simplifies the sharing of your curated content. Share curated content across all your social networks Monday through Friday.
As part of your YouTube marketing strategy, you should always include a URL in the description to guide the viewer back to your website. This is especially important for product and service landing pages.
What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.
I presented a Morning Buzz this year at Learning Solutions on free elearning tools. Being a department of one with little to no budget having an arsenal of free tools at the ready is how I get many of my projects completed. This year instead of creating a list of tools I wanted to create something more collaborative that others can help to grow and expand. I have created a mindmap of many of the tools that I have personally used and many that have been recommended to me by peers. There are a few missing from our morning buzz brainstorm, but I hope to add those in and/or have any of the participants add in their favourite tools. Please feel free to add your resources to this mindmap as well. If you can add a little note what the tool is for then that will help other readers of the map and if you can add a link that would also shorten the search time for users. If you're unsure how to add items to the mindmap feel free to contact me or take a look at the quick online help information that is located in the bottom right…
Welcome to our Press And Mentions section, where we’ll show off some of our favorite pieces from around the web that feature GoAnimate out in the wild! Today we’re pleased to share an interview with our COO, Gary Lipkowitz, on Cogentys’ eLearning TV.
Find out how your content compares, plus three quick changes you can make right now. Quality is a popular content marketing buzzword at the moment and quality content can be loosely defined as content that online users find valuable.
Everyday more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so?
If you have followed me for a while, you know that I love featuring tools that help make your life easier. In the past, I interviewed Paul Berry and Tim Sae Koo, respectively the founder of RebelMouse and the CEO of Tint, two services that groups your content on social networks on a personal, embeddable personal hub page. If you are looking for a good alternative, let me introduce you to Twine Social!