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The Video Metrics That Matter. Hint: It's Not Views [Video]

The Video Metrics That Matter. Hint: It's Not Views [Video] | SpisanieTO | Scoop.it
The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community.
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SpisanieTO
Internet & Social Media Marketing Digital Magazine
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The Content Marketing Word Of The Year?

The Content Marketing Word Of The Year? | SpisanieTO | Scoop.it
Well if you haven’t heard, Oxford Dictionary has released their annual “word of the year.” After 2013’s word of the year selfie, the 2014 word of the year is vape.
The word is short for vaporize and also comes in verb form (vaping).
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Facebook Groups Are Underrated, Here's How to Make Them Awesome

Facebook Groups Are Underrated, Here's How to Make Them Awesome | SpisanieTO | Scoop.it
Facebook launched a new Groups app for mobile
yesterday, to the confusion of many. While a lot people may have forgotten all about groups, they're actually one of the best tools Facebook has for keeping up with your friends.
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Telling the Story of You

Telling the Story of You | SpisanieTO | Scoop.it
Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Marketing Podcast with Judy Carter
photo credit: Will Tull via photopin cc
Storytelling in business is a hot topic.
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7 Deadly Web Design Sins You Might Be Making

7 Deadly Web Design Sins You Might Be Making | SpisanieTO | Scoop.it
Web design is a tricky subject.
People have different opinions about what constitutes good web design and what doesn’t.
Some people think your site needs to be super sleek with an up-to-date, modern design in order to get attention.
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A snapshot of the social media landscape in one map!

A snapshot of the social media landscape in one map! | SpisanieTO | Scoop.it

Social media has changed a lot in its 5 decades of existence. Thousands of platforms have launched, while only a few have withstood the test of time...


Via Cendrine Marrouat - www.socialmediaslant.com
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The Very First Wikipedia Entries for 19 Tech Icons

The Very First Wikipedia Entries for 19 Tech Icons | SpisanieTO | Scoop.it
Single-serving tumblrs tend to fizzle out and die before their first day is even up, but First Drafts of History might actually have some staying power.
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World map of top social networks shows Facebook now dominates 130 out of 137 countries

World map of top social networks shows Facebook now dominates 130 out of 137 countries | SpisanieTO | Scoop.it
Every June and December, social media strategist Vincenzo Cosenza updates his “world map of social networks” to show what the most popular service is in every country.
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Yahoo acquires in-image advertising service Luminate

Yahoo acquires in-image advertising service Luminate | SpisanieTO | Scoop.it
Another week, another Yahoo acquisition. This time it’s Luminate (via TechCrunch), an advertising service that places ads within images. Luminate shut down its service as of Wednesday, September 3.
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8 Effective Ways to Increase Blog Traffic

8 Effective Ways to Increase Blog Traffic | SpisanieTO | Scoop.it
It's easy to build a blog, but hard to build a successful blog with significant traffic. So here are top 8 ways to increase blog traffic.

Via Webaholic
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Rescooped by Nedko Aldev from Content Marketing Tips & Updates
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Blogging For Business: A Beginner’s Guide to Successful Blogging

If you’re just getting started with blogging for business purposes, follow these guidelines to get up and running with content marketing and find success through your blogging efforts.


Via Webaholic
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Rescooped by Nedko Aldev from Social Media Tips & Updates
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2014 Social Media Marketing Industry Report |

2014 Social Media Marketing Industry Report | | SpisanieTO | Scoop.it
2014 Social Media Marketing Industry Report: learn from more than 2800 marketers how to focus your social media activities and what content is used most (RT @RvdN: 2014 Social Media Marketing Industry Report (Free, must read)

Via Webaholic
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SoundCloud introduces ads and revenue sharing, as it prepares to launch a subscription service

SoundCloud introduces ads and revenue sharing, as it prepares to launch a subscription service | SpisanieTO | Scoop.it
Audio-sharing platform SoundCloud is introducing ads for the first time ever, in line with launching a new program for its content creators that allows them to make money on the platform.
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5 Things Your Brand Must Have Besides A Logo

5 Things Your Brand Must Have Besides A Logo | SpisanieTO | Scoop.it
Lots of people, many designers included, think a “brand” is just a nice looking logo. Wrong. So, so wrong, designers. A brand is about a lot more than simply a logo, or a stationery set, a cool t-shirt, etc.
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The History of Video Marketing Part 2: EVOLUTION @ 2014 ReelSummit

The Video Marketing Summit ▻ http://ReelSummit.com Special thanks to http://BonFireLabs.com for their work in putting this promo video together. VISIT REELSEO.com FOR TONS MORE VIDEO ...
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WTF Is Content Marketing, Anyway?

WTF Is Content Marketing, Anyway? | SpisanieTO | Scoop.it
The term "content marketing" has become so broad and all-encompassing as to render it functionally useless to marketers.
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The Fundamentals of How Colors Influence Buying Decisions

The Fundamentals of How Colors Influence Buying Decisions | SpisanieTO | Scoop.it
Colors play an important conscious and unconscious role in purchasing decisions.
If you bought a car, the color of it undoubtedly played into your conscious decision-making. The same goes for house buying and interior decorating.
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Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC] | SpisanieTO | Scoop.it
Hootsuite's Love List ranks 450+ brands to uncover who's seeing "love" on social.
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How to Use Conversion Optimization to Drive Growth

How to Use Conversion Optimization to Drive Growth | SpisanieTO | Scoop.it
Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business?
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Five Ways Brands Use Visual Content for Maximum Impact |

Five Ways Brands Use Visual Content for Maximum Impact | | SpisanieTO | Scoop.it
Do you want to stimulate online growth and engagement? This article shows you how five brands are using visual content successfully.

Via Webaholic
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Trending This Week: News Stories on Social Media

Trending This Week: News Stories on Social Media | SpisanieTO | Scoop.it
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
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The Difference Between Content Marketing and Advertising

The Difference Between Content Marketing and Advertising | SpisanieTO | Scoop.it
Content marketing is quite different from traditional advertising, and the same rules don’t apply.
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Rescooped by Nedko Aldev from Content Marketing Tips & Updates
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Content marketing: A business blogging guide

Content marketing: A business blogging guide | SpisanieTO | Scoop.it

Content marketing often starts with business blogging. This online corporate blogging guide helps you getting started or doing better.

 

Below are some important elements that determine the success of blogs. They consist of several steps to take and some tips. Don’t be frightened by them: blogging is not rocket science but we like to be exhaustive.

Outlining the desired outcomes and defining metrics and KPIs, in correlation with other marketing strategies.Identifying the target audiences, buyer personas and other stakeholders in a well-documented and customer-centric way.Mapping the (content) needs wants, preferences and more of target groups over time and preferences. While blogs will typically focus on questions prospective buyers have, there is more than strictly business. It’s about emotion and sometimes even about entertainment. Business should not be boring and the same goes for blogs. As long as it’s “you”, “them” and relevant....


Via Jeff Domansky, Webaholic
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Jeff Domansky's curator insight, April 29, 1:08 AM

Really comprehensive guide and tips for business blogging success.

Kathleen O'Malley Celmins's curator insight, October 22, 6:57 PM

a bit busy, but a decent look into blogging for business.

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101 Different Types of Web Content For Building Your Site

101 Different Types of Web Content For Building Your Site | SpisanieTO | Scoop.it
Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.

Via Webaholic
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The Linkedin Publishing Platform | Some do's and don'ts and what it all means ...

The Linkedin Publishing Platform | Some do's and don'ts and what it all means ... | SpisanieTO | Scoop.it
LinkedIn has opened up its publishing platform to allow users to publish content. It meant that you didn't have to be a major LinkedIn influencer to get your content distributed ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 20, 6:54 PM


The LinkedIn Publishing platforms has been a bone of contention for many, especially regarding duplicate content. All the people I know have reposted their articles.


However, as @Optimum Business Support suggests in this article, you should not just copy and paste your content verbatim. And wait a few days before reposting from your blog.


A must-read!

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Yahoo for Android updated with digital magazines Yahoo Food, Tech, Travel, Movies, Beauty, and Health

Yahoo for Android updated with digital magazines Yahoo Food, Tech, Travel, Movies, Beauty, and Health | SpisanieTO | Scoop.it
Yahoo today updated its Android app with integration of its digital magazines: Yahoo Food, Yahoo Tech, Yahoo Travel, Yahoo Movies, Yahoo Beauty and Yahoo Health. You can download the new version now directly from Google Play.
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