Strategies for Posting and Sharing on Google+, is a masterpiece combination of both style and substance. Hovnanian deftly combines real-world examples and techniques, with innovative tips and business best practices, to deliver a Google+ Handbook that no business marketing department should be without.
Google Plus notifications explained and explored!Your settings on Google+ are central to your experience, and you notification settings can transform who/what punctuates your attention by dingalinging Mr Jingles for you.
What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.
To summarize successful SEO will rely on:
- A better understanding of audiences at both global and personal levels;
- An optimized user journey across devices;
- Less and more user-centered, personalized content;
- The development of “real” expertise and authority;
-Being proactive in semantic web standards adoption and optimization.
Excerpted from article on Mashable: "Today, however, curation encompasses a whole new catalog of professions, brands and tools — and most revolve around the web.
A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.
Some believe "curator" to be a reappropriated, throwaway term, one that simply elevates marginally focused web users.
Some media sites choose to curate articles already published and reported by other sites. For instance, Boing Boing and The Awl feed links that reference news reported by other sites around the web, tailoring content that will resonate with their readership.
More and more people are taking the reins into their own hands. Consumer curators are flocking to sites like The Fancy to browse products and silo them into categories. Other curation tools aren't as consumer-driven but nonetheless help users organize and structure web content that matters to them.
As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language. It's the reason journalists have beats, and the reason you chose one major in college, instead of seven. Perhaps the best part? Curation is a never-ending job, and it never gets boring..."
As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.
Cloud storage has undeniably become a hugely important part of our daily lives. Now that we’re connected via multiple devices, having access to our files anywhere and everywhere is fast becoming a necessity instead of a luxury.
5 Ways Your Offline Marketing Efforts Can Improve Your Online Reputation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Beal...
Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...
"SEO in 2014 is still all about ‘great content’ such as relevant and interesting articles and entertaining and/or educational videos which are likely to create social shares and generate natural links online.
Overall, SEO is moving toward integrated marketing campaigns and away from online-only strategies such as guest posting and embeddable infographics"
Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.
In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.
Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.
Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to create a seamless transition for leads and customers within that funnel.
Curate or be Curated: The Coming Age of the Curation Economy Huffington Post So, if you accept the facts behind Rosenbaum's Law -- that the creation of raw content is going to double every two years -- then the nature of consumption is what is...
Maybe you were reading through your email this morning, or checking your Twitter stream, and you came across an article with an interesting headline. So you clicked it. Eureka! It’s like it was pulled straight from your own brain!