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7 ways to build and retain a strong team as your company grows

7 ways to build and retain a strong team as your company grows | SpisanieTO | Scoop.it
Editor’s note: This is a guest post by Gary Swart, CEO of oDesk, “the world’s largest online workplace.”
Your team is the backbone of your startup. It can propel your business to greatness, or sink it into irrelevance.
 
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SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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New Data Exposes the Best and Worst Customer Conversion Channels #Infographic

New Data Exposes the Best and Worst Customer Conversion Channels #Infographic | SpisanieTO | Scoop.it
Check out the newest data on the most and least effective channels for customer conversion.
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How To Design A Social Content Strategy That Converts

How To Design A Social Content Strategy That Converts | SpisanieTO | Scoop.it
Learn how to develop a social content strategy that will engage customers and convert fans using data, creativity, and the resources you already have.

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Peg Corwin's curator insight, January 1, 1:50 PM

Thoughtful and very strategic content marketing strategy for social media.  I'm following these steps myself as I read it.

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SEO: How To Avoid A Google Penalty [INFOGRAPHIC]

SEO: How To Avoid A Google Penalty [INFOGRAPHIC] | SpisanieTO | Scoop.it
How does losing your site's search traffic and ranking sound? Well, if you are a marketer, who rely too much on his/her website then that probably doesn’t sound very nice.
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The Complete Guide to Medium for Marketers

The Complete Guide to Medium for Marketers | SpisanieTO | Scoop.it

Medium is a blogging platform that's slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

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How to Analyze Your Blog Posts: A Beginner's Guide

How to Analyze Your Blog Posts: A Beginner's Guide | SpisanieTO | Scoop.it

There's a lot to learn from your best performing blog posts. Learn how to improve your traffic and conversion rate numbers based on the performance of your top 10 blog posts.

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Marco Favero's curator insight, April 22, 11:52 AM

aggiungi la tua intuizione ...

Annie Sisk's curator insight, May 6, 10:14 AM

Not just for beginners, actually - this is info a lot of us seasoned pros tend to let slide or ignore eventually. Get back to basics and improve your blog posts. 

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7 types of online influencers and who to target based on your goals

7 types of online influencers and who to target based on your goals | SpisanieTO | Scoop.it
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy.  An Influencer campaign should be a part of your social media engagement strategy.
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Ally Greer's curator insight, March 3, 2014 7:07 PM

Many different types of online "influencers" exist, as outlined in this post by [url=/u/185416 x-already-notified=1]Stephanie Frasco[/url]. While this article was posted almost a year ago, the principles still stand true.


An interesting exercise could be to either (a) consider what type of influencer you are (I'm a social butterfly!) or (b) consider what types of influencers you should be targeting to help achieve your business goals through a social engagement strategy.


Here are some of my best tips on what your business goals can tell you about the types of influencers you should target:


Goal: Host events, parties, networking functions to spread brand awareness

Influencers to target: Social Butterflies. Chances are, they know people in almost any major city you'd want to host an event in, and are likely to have large networks of people who will show up. You can take it from there!


Goal: Launch a new technology

Influencers to target: Early Adopters. They spend all of their days on Kickstarter and TechCrunch trying to figure out what the next gadget, site, or invention is going to be and how soon they can get it. If you let them in on your next big idea, they're the ones who will be the most psyched about trying it out and sharing how great it is with the world.


Goal: Validate your value prop/need for your offering.

Influencers to target: Experts/Gurus. These are the ones who people turn to for advice on certain things. If you're trying to convince the market that your product is necessary for social media, then you're going to want a social media expert to agree with you.


Goal: Get popular.

Influencers to target: Celebrities. Everyone loves pop culture. It's human to admire celebrities, and they're the ones that become influencers without even trying. Think about the fanbases of people like Beiber and Lady GaGa. Whatever they say, their fans do. Like Stephanie points out, this could get pricey, but if you've got the money, will result in massive publicity.


Goal: Spend less time & money on word of mouth marketing and online content.

Influencers to target: Content Creators. These are the ones who are constantly writing, blogging, etc. They love spreading the word about things they like, and also make great guest bloggers (hello, #leancontent!)


Goal: Promote your content

Influencers to target: Broadcasters. If your content leads to business leads, you're going to want it to promote it as much as possible. Broadcasters might not always be the ones using your product/service or even maintaining relationships with your brand, but they are the ones who are sharing as much content as they possibly can, and usually have lots and lots of followers. (Sometimes, though, like Stephanie says, they over-share and get lost in the noise. Extra tweets can never hurt, though!)


Goal: Engage your existing audiences and create new influencers & ambassadors

Influencers to target: Your customers! Your customers might not be influencers yet, but they're the ones who will require the least amount of effort to connect with. Once you communicate with them enough, they'll become the next generation of brand ambassadors, and eventually, influencers of your own!

Jeannette Marshall's curator insight, March 9, 2014 9:52 PM

#Influence

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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | SpisanieTO | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism
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Witmer Group's curator insight, December 7, 2013 5:31 PM

LOVE this visual!  

OnePulse's curator insight, July 9, 2014 11:29 AM

Very cool.

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Collaborize Classroom: Free Resources and Lesson Plans for Teachers

Collaborize Classroom: Free Resources and Lesson Plans for Teachers | SpisanieTO | Scoop.it
We believe that one of the most important challenges educators face today is to prepare kids for the world that awaits them after they leave the classroom -- those "21st century skills" you keep hearing about. We've created the free resources below to support and inspire you and your students in facing that challenge.

Also, be sure to visit the Collaborize Classroom Topic Library, where you'll find thousands of topics that have been created and successfully used by educators in their own Collaborize Classroom® sites.

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Rob Hatfield, M.Ed.'s curator insight, November 7, 2014 4:49 AM

These are outstanding resources to add to your 21st Century teaching and learning environments.

Lisa Jones's curator insight, March 23, 9:58 AM

Great information as usual Dennis!

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5 Ways Restaurants Can Use Social Media

One reason restaurateurs are hesitant to go with the social media flow is that there are so many different choices. It’s not easy to decide which platforms are right for advertising and marketing a restaurant.
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How to Leverage Email Marketing for Your Online Shop by @tdevalk

How to Leverage Email Marketing for Your Online Shop by @tdevalk | SpisanieTO | Scoop.it
This post will go into how you can leverage email marketing in your e-commerce business to gain new, lost or recurring clients.
The post How to Leverage Email Marketing for Your Online Shop by @tdevalk appeared first on Search Engine Journal.
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The Evolution of Keyword Research Tools [Infographic] by @jonharules

The Evolution of Keyword Research Tools [Infographic] by @jonharules | SpisanieTO | Scoop.it
Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.
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Master List of Marketing Automation Tools - 'Net Features - Website Magazine

Master List of Marketing Automation Tools - 'Net Features - Website Magazine | SpisanieTO | Scoop.it
Master List of Marketing Automation Tools

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Design Trends 2015 [Infographic]

Design Trends 2015 [Infographic] | SpisanieTO | Scoop.it
Design Trends 2015
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Advanced Video Marketing Opportunities On Facebook, Vine, and Twitter - Business 2 Community

Advanced Video Marketing Opportunities On Facebook, Vine, and Twitter - Business 2 Community | SpisanieTO | Scoop.it
Here in part 2 of my two part video marketing series for Wishpond, I’m going to look at more advanced video marketing concepts. My first article looked exclusively at YouTube video marketing, and (…

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Free Apps May Be Tracking Your Phone Without Your Consent

Free Apps May Be Tracking Your Phone Without Your Consent | SpisanieTO | Scoop.it
Free Android apps are getting a bit promiscuous.
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Google's Mobile Update: Know All the Pros & Cons of Your Next Mobile Friendly Site

Google's Mobile Update: Know All the Pros & Cons of Your Next  Mobile Friendly Site | SpisanieTO | Scoop.it

As you know, Google has announced that as of today, the algorithm will be expanding its use of mobile-friendliness as a ranking signal for mobile searches. 

The majority of websites that will suffer from this update will be the ones that only feature a desktop-oriented design. Adapting the design to work for smartphones and tablets as well may be easy, requiring a few changes to style sheets, or may be difficult, requiring a complete redesign.

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14 Awesome Free Resources to Drive More Traffic to Your Blog

14 Awesome Free Resources to Drive More Traffic to Your Blog | SpisanieTO | Scoop.it

Congratulations, you’ve started a blog for your business. Content Marketing is one of the key ways to drive online leads to your business, so you’re off to a good start.

But how can you find the best topics to write about, the best design tools and the best ways to distribute your content? Just as importantly, how can you do it all without breaking the bank?

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Martine Coutu's curator insight, April 21, 4:15 PM

Excellents outils pour vous donner un coup de main dans votre développement de contenus, analyse etc

CIM Academy's curator insight, April 23, 4:57 AM

This article outlines a few handy resources to improve the performance of your blog.

MompreneurInk's curator insight, April 24, 12:31 PM

I LOVE Canva and Buffer! Great article.

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SocialRank Launches Instagram Analytics Tool

SocialRank Launches Instagram Analytics Tool | SpisanieTO | Scoop.it

Brands and individuals love Instagram but hate the lack of useful tools for understanding more about their followers. That's where SocialRank comes in.

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | SpisanieTO | Scoop.it

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? 

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Ally Greer's curator insight, March 12, 2014 2:49 PM

The question about how Google views content curation is one that's often debated - and often very passionately.


SEO and curation expert Jayson DeMers has a few solid facts to back up the argument that curation - when done right - can only help SEO.


Did you know that curated content, when combined with original content (like Scoop.it insight) ca rank just as well as original content alone? If not - or even if you did - read this post to find out more.

Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 13, 2014 6:37 AM

An interesting article, especially for people interested in learning more about how Google sees curation. 


Curation is real work!

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24 Charts Of Leadership Styles Around The World

24 Charts Of Leadership Styles Around The World | SpisanieTO | Scoop.it
24 charts of leadership styles around the world

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Isabelle Mayor's curator insight, April 20, 12:53 AM

Une infographie qui démontre symbolise les organisations et leur style de management. "Déjà vu mais on ne s'en lasse pas!"

Jaro Berce's curator insight, April 20, 4:03 AM

Is that ALL? Is there MORE? LIFE is so unpredictable that cannot be measured by any number count!

Ajo Monzó's curator insight, April 20, 5:39 AM

Very good, thanks!

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Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7

Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7 | SpisanieTO | Scoop.it
Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in 2015″.
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How Often Should You Post on Social Media? See The Most Popular Research [INFOGRAPHIC] by @kevanlee

How Often Should You Post on Social Media? See The Most Popular Research [INFOGRAPHIC] by @kevanlee | SpisanieTO | Scoop.it
How many times per day should we post? Luckily, we’re able to check in a bunch of research on social media frequency to get a "best practice" baseline.
The post How Often Should You Post on Social Media?
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7 Content Curation Tools For Bloggers

7 Content Curation Tools For Bloggers | SpisanieTO | Scoop.it
There’s a lot of effort that goes into running a blog professionally. And the larger part of a blogger’s time is spent in researching and organizing information – often more than it takes to create the content itself.
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SEO 101: Getting Started in Local SEO (From Scratch) by @SearchHighway

SEO 101: Getting Started in Local SEO (From Scratch) by @SearchHighway | SpisanieTO | Scoop.it
By following these amazingly simple steps, you can have your local business showing up in front of people within your city who are looking for your services (you don't even need to know anything about SEO get it started!
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7 Guidelines For Visual Content Marketing With Free Images - Heidi Cohen

7 Guidelines For Visual Content Marketing With Free Images - Heidi Cohen | SpisanieTO | Scoop.it
How You Can Find, Use and Make Free Images Unique For Your Brand
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