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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | SpisanieTO | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.

 
Via Lauren Moss
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Latest Visual Content Trends: What's Going to Be Hot in 2015

Latest Visual Content Trends: What's Going to Be Hot in 2015 | SpisanieTO | Scoop.it

Whether you're a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what's in store for 2015 in the creative world? Using their impressive collection of video clips, music tracks, and over 47 million images, Shutterstock created an infographic that predicts this year's up-and-coming design trends.

 

Check it out below to learn what trends are on the up-and-up around the world....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 30, 1:52 AM

Discover the top global trends in both visual content design and pop culture.

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25 Questions To Help You Define Your Social Media Marketing Strategy

25 Questions To Help You Define Your Social Media Marketing Strategy | SpisanieTO | Scoop.it

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

 

These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.

 

I’ve listed here 25 of the questions that I’ve found most helpful when coming up with social media strategies for my personal brand and for sharing with Buffer. Plus, I’m happy to share how I think about answering these questions as well. It’d be great to hear your thoughts and experience on the topic, too!...


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Jeff Domansky's curator insight, January 30, 10:24 AM

Great strategic marketing tips from Kevan Lee.

Stacey Gillette Rogan's curator insight, January 30, 11:51 AM

How do you define your Social Media Strategy? 

#marketing #content #strategy

Mark Attridge's curator insight, Today, 7:45 PM

Great insights into the digital realm of marketing. Social media isn't just a like or follow.

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How To Calculate Social Media ROI » Search Engine People Blog

How To Calculate Social Media ROI » Search Engine People Blog | SpisanieTO | Scoop.it

Although it's a tall order to fill, it's possible to produce good ROI from social media and measure the dollar amount showing how your marketing has paid off. You'll need to keep updated on social media's ever-evolving algorithms, strategies, and tools to land on a perfect count of the return investment on your efforts.

 

Below I have compiled a step-by-step guide with useful examples to give you a better idea on how you can simplify the process of measuring your social media ROI....


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WEBZAKO's curator insight, January 30, 3:09 AM

Comment calculer le ROI des réseaux sociaux ? #socialmedia #roi

Gary Campbell's curator insight, January 30, 8:00 AM

Return of Involvement now is much more important that Return on Investment. Engagement is the magic word.

John Norman's curator insight, January 30, 4:22 PM

As the old saying goes..If you cannot measure it, you cannot manage it". This is the first attempt at measuring the ROI on media engagement that I have seen and it's worth reading and applying as best you can.

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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | SpisanieTO | Scoop.it

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.


Via Kamal Bennani
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How to Make the Most of Your Momentum When Getting Things Done

How to Make the Most of Your Momentum When Getting Things Done | SpisanieTO | Scoop.it
Momentum is a key force to your productivity. It's the reason that sometimes you can work effortlessly, and at other times it feels like pulling teeth. You can structure your day so that you build momentum and ride it out strategically.
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Five Best Online Presentation Creation Tools

Five Best Online Presentation Creation Tools | SpisanieTO | Scoop.it
You don't have to download an office suite to build great-looking presentations for work, a talk, or school.
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Google Introduces History for Voice and Mobile Search, Opt Out Here

Google Introduces History for Voice and Mobile Search, Opt Out Here | SpisanieTO | Scoop.it
Google tracks a ton of information about what you've done with their products, which they use to make suggestions for products like Google Now
and autocomplete
.
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The Risks of Content Marketing by @peterdaisyme

The Risks of Content Marketing by @peterdaisyme | SpisanieTO | Scoop.it
There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right?
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How to Keep Your Readers on Your Blog Longer by @neilpatel

How to Keep Your Readers on Your Blog Longer by @neilpatel | SpisanieTO | Scoop.it
Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen.
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Tumblr launches Creatrs program to help artists make money from brands

Tumblr launches Creatrs program to help artists make money from brands | SpisanieTO | Scoop.it
Tumblr is one of the most prolific social media platforms for artists looking to showcase their work. The company now wants to take advantage of this to help artists make some extra cash.
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MegaChat is a Browser-Based, Encrypted Voice and Video Chat App

MegaChat is a Browser-Based, Encrypted Voice and Video Chat App | SpisanieTO | Scoop.it
Mega has been on our radar for secure file storage
ever since the file storage phoenix rose from the ashes of MegaUpload.
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Yahoo Gains 1.6% Search Market Share From Google, According To Latest comScore Data by @mattsouthern

Yahoo Gains 1.6% Search Market Share From Google, According To Latest comScore Data by @mattsouthern | SpisanieTO | Scoop.it
Yahoo’s desktop search market share has been steadily growing in the months following the company’s deal with Firefox, which saw Yahoo become the browser’s new default search engine.
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New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search by @johnrampton

New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search by @johnrampton | SpisanieTO | Scoop.it
JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world.
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This: The social network that’s gaining in popularity among journalists

This: The social network that’s gaining in popularity among journalists | SpisanieTO | Scoop.it

The concept behind This is deceptively simple, and if you’re the kind of person it’s meant to appeal to its allure should be immediately obvious: It’s a link-sharing network where every user is only allowed to share one link per day. That’s it.

 

There are no bells and whistles. There isn’t even a mobile app yet. Yet in the past two months since its soft launch it’s quickly catapulted to the top of the list of sites I visit daily, and I’m not alone.

 

Some of the most prominent journalists in media, from The Atlantic’s Ta-Nehisi Coates to Slate’s David Plotz to MSNBC’s Chris Hayes, are among its early adopters, and thousands more are clamoring for invites once they become available.

 

Though the site wasn’t created to specifically service journalists, many of its earliest users work in media, most likely because the initial invites were sent out to Andrew Golis’s professional circle of friends and colleagues. And This also happens to solve a problem faced by the very people — journalists — who spend all their time staring at content feeds all day: media overload....


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Jeff Domansky's curator insight, January 30, 2:50 AM

This. It's a social network that seems to appeal to journalists but could be useful for anyone looking for high quality links and ideas.

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Future of News | BBC

Future of News | BBC | SpisanieTO | Scoop.it

Jerry Seinfeld, the comedian, once said:

“It's amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”

Today, it doesn’t fit.

There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before.

And it used to be said that freedom of the press is limited to those who own one.

Today, anyone with an internet connection and a Twitter account can make the news. If you choose, the powers that be are you....


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Jeff Domansky's curator insight, January 30, 11:33 PM

BBC takes an interesting transmedia look at the future of news vs noise. Recommended reading   9/10

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6 Inbound Marketing Techniques Every Business Should Use

6 Inbound Marketing Techniques Every Business Should Use | SpisanieTO | Scoop.it

All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.


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Farah Jouffroy's curator insight, January 29, 3:50 AM

Il y a du boulot ;-)

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Your Guide To Email Design

Your Guide To Email Design | SpisanieTO | Scoop.it

When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails.

In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails, and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources.




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Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7

Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7 | SpisanieTO | Scoop.it
Curious about what the top influencers in digital PR are saying?
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5 Things You NEED to Know Before Creating Sponsored Video Content

5 Things You NEED to Know Before Creating Sponsored Video Content | SpisanieTO | Scoop.it
Can sponsored content can ever really flourish on YouTube when so many viewers react so badly against it? Yes, absolutely! But it needs to be done right. Read our 5 top tips for creating the best type of endorsement videos.
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Working the Vertical: The Role of Logic and Emotion in Video Marketing

Working the Vertical: The Role of Logic and Emotion in Video Marketing | SpisanieTO | Scoop.it
Video marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy.
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9 Personalization Techniques to Match Your Social Media to Your Brand

9 Personalization Techniques to Match Your Social Media to Your Brand | SpisanieTO | Scoop.it
Godzilla vs. Mothra – who wins? Do you have a favorite? Or do you think that if these two worked together, they could achieve world domination and have us all running for our lives? I think that they should definitely team up!
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Hope for Securing the Internet of Things

Hope for Securing the Internet of Things | SpisanieTO | Scoop.it
I talk and write a lot about the benefits of connecting more things to enterprise networks, and the most frequent [...]
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This website will turn your tweets into poetry

This website will turn your tweets into poetry | SpisanieTO | Scoop.it
You’ve always wished your tweets were a little more poetic, right? Well, now there’s the perfect app for you: Poetweet. This simple website, which doesn’t even require sign in, will turn your tweets from banalities into sweet poetry.
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Most Popular Image Hosting Web Site: Google+ Photos

Most Popular Image Hosting Web Site: Google+ Photos | SpisanieTO | Scoop.it
Finding a great place to host and share your photos on the web is a tricky business. There are tons of options, all with great features, and many of them free.
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The Internet of Things and the Race to Singularity

The Internet of Things and the Race to Singularity | SpisanieTO | Scoop.it
From fitness wearables to smart refrigerators, we are gradually integrating our entire lives onto the web and the massive grid of interconnected devices. Where are we headed?
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