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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | SpisanieTO | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 

 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...

 
Via Lauren Moss
Nedko Aldev's insight:

add your insight...

 
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John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Sue Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.

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21 Questions To Help You Define Your Content Marketing Strategy

21 Questions To Help You Define Your Content Marketing Strategy | SpisanieTO | Scoop.it
This year, I have been talking a lot about how marketing has a marketing problem, how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.
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Brand and Marketing Trends for 2015

Brand and Marketing Trends for 2015 | SpisanieTO | Scoop.it
When it comes to trends and the future, this review of over 150,000 predictive loyalty and engagement assessments is a reliable way to identify trends coming down the road in 2015. Take a look.
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Fjord Trends 2015

It’s one of the most important design questions of the year: What are the most significant cultural, commercial and design challenges that our clients will fac…

Via Fred Zimny
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Five Big Data Trends To Watch For In 2015

Five Big Data Trends To Watch For In 2015 | SpisanieTO | Scoop.it
To capitalise on big data in 2015, make sure to be on the lookout for these specific trends.

Via Alexander Crépin, Tony Shan, Edward Chenard, Fred Zimny
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Victor Alfonso's curator insight, December 14, 10:10 PM

Big Data will continue to evolve at a rapid pace - here are a few trends to look out for in 2015. In my mind, more efficient and automated data management and processing capabilities is at the top of the list.

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2015 Is the Year of the Crowd (Slides & Video) | Web Strategy by Jeremiah Owyang | Digital Business

2015 Is the Year of the Crowd (Slides & Video) | Web Strategy by Jeremiah Owyang | Digital Business | SpisanieTO | Scoop.it

Via Marylene Delbourg-Delphis, Fred Zimny
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Does A Designer's Opinion Mean More Than The User's?

Does A Designer's Opinion Mean More Than The User's? | SpisanieTO | Scoop.it
We explore, when it comes to UX, whether a designer's opinion really does means more than the user's.

Via Mario K. Sakata, Fred Zimny
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7 Predictions for 2015: How Design Will Impact Your Life

Today’s landscape of design and technology is impressive, to say the least. 2015 will be a hallmark year as more companies adopt the cloud allowing creatives a…

Via Fred Zimny
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David Hain's curator insight, December 20, 6:18 AM

Get ready for immersive storytelling!

donhornsby's curator insight, December 20, 6:32 AM

A great conversation starter about changes for next year. Are you ready for immersive storytelling? 

Comunicologos.com's curator insight, December 20, 10:27 AM

Diseño y Comunicación

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Visual Content: How to Create Shareable Images People Love

Visual Content: How to Create Shareable Images People Love | SpisanieTO | Scoop.it

Do you use images in your social media marketing?

Are you interested in finding ways to create more shareable visual content quickly and easily?

 


Via Kamal Bennani
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Don Sturgill's curator insight, December 14, 12:26 AM

5 types of video content ... and how to use them effectively.

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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | SpisanieTO | Scoop.it

Content - Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.


Via Kamal Bennani
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Marco Favero's curator insight, December 16, 12:34 PM

aggiungi la tua intuizione ...

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The History of Video Marketing Part 2: EVOLUTION @ 2014 ReelSummit

The Video Marketing Summit ▻ http://ReelSummit.com Special thanks to http://BonFireLabs.com for their work in putting this promo video together. VISIT REELSEO.com FOR TONS MORE VIDEO ...
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WTF Is Content Marketing, Anyway?

WTF Is Content Marketing, Anyway? | SpisanieTO | Scoop.it
The term "content marketing" has become so broad and all-encompassing as to render it functionally useless to marketers.
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The Fundamentals of How Colors Influence Buying Decisions

The Fundamentals of How Colors Influence Buying Decisions | SpisanieTO | Scoop.it
Colors play an important conscious and unconscious role in purchasing decisions.
If you bought a car, the color of it undoubtedly played into your conscious decision-making. The same goes for house buying and interior decorating.
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Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC] | SpisanieTO | Scoop.it
Hootsuite's Love List ranks 450+ brands to uncover who's seeing "love" on social.
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Top 7 SEO and Content Predictions for 2015

Top 7 SEO and Content Predictions for 2015 | SpisanieTO | Scoop.it
In just two weeks we’ll be into 2015 (scary, I know!) – so with that in mind, today seemed like the perfect time to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.
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Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results by @kevanlee

Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results by @kevanlee | SpisanieTO | Scoop.it
You post to your Facebook page, hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.
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Breakthrough Thinking: A Guide to Creative Thinking & Idea Generation | My Design Shop

Breakthrough Thinking: A Guide to Creative Thinking & Idea Generation | My Design Shop | SpisanieTO | Scoop.it
Boost your creative thinking skills with real-world examples, helpful techniques, and exercises with this creative thinking book.

Via Fred Zimny
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Trends That Will Shape Your Team Management in 2015 #slideshare

The ultimate connectivity has changed the way we work and the way we view workplace. The new world of work is not in the future, it's already here and it's shaping the workforce in various angles. How to adopt to these changes

Via Brian Yanish - MarketingHits.com, Fred Zimny
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Where Do customers Come From? #slideshare

Where do customers come from? Where do views come from?

Via Brian Yanish - MarketingHits.com, Fred Zimny
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Does A Designer's Opinion Mean More Than The User's?

Does A Designer's Opinion Mean More Than The User's? | SpisanieTO | Scoop.it
We explore, when it comes to UX, whether a designer's opinion really does means more than the user's.

Via Mario K. Sakata, Fred Zimny
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10 Ways to Mix Up Your Visual Content on Social Media

10 Ways to Mix Up Your Visual Content on Social Media | SpisanieTO | Scoop.it

Learn how to create a series of visual social media posts quickly and effectively.


Via Kamal Bennani
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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | SpisanieTO | Scoop.it

How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing


Via Kamal Bennani
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Marco Favero's curator insight, December 16, 9:12 AM

aggiungi la tua intuizione ...

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The Content Marketing Word Of The Year?

The Content Marketing Word Of The Year? | SpisanieTO | Scoop.it
Well if you haven’t heard, Oxford Dictionary has released their annual “word of the year.” After 2013’s word of the year selfie, the 2014 word of the year is vape.
The word is short for vaporize and also comes in verb form (vaping).
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Facebook Groups Are Underrated, Here's How to Make Them Awesome

Facebook Groups Are Underrated, Here's How to Make Them Awesome | SpisanieTO | Scoop.it
Facebook launched a new Groups app for mobile
yesterday, to the confusion of many. While a lot people may have forgotten all about groups, they're actually one of the best tools Facebook has for keeping up with your friends.
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Telling the Story of You

Telling the Story of You | SpisanieTO | Scoop.it
Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Marketing Podcast with Judy Carter
photo credit: Will Tull via photopin cc
Storytelling in business is a hot topic.
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7 Deadly Web Design Sins You Might Be Making

7 Deadly Web Design Sins You Might Be Making | SpisanieTO | Scoop.it
Web design is a tricky subject.
People have different opinions about what constitutes good web design and what doesn’t.
Some people think your site needs to be super sleek with an up-to-date, modern design in order to get attention.
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