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SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | SpisanieTO | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M


Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!

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Content Marketing Terms A to Z You Should Know

Content Marketing Terms A to Z You Should Know | SpisanieTO | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 16, 2014 12:33 AM

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

Carmen Saunders's curator insight, February 16, 2014 4:54 PM

Great marketing tools

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Future Of Web Design 2

Future Of Web Design 2 | SpisanieTO | Scoop.it

Web 3.0's Whaam!
Just as Roy Lichtenstein’s Whaam! 1963 seemed to blow abstract painting off the walls web 3.0 will change everything we call "website design". After creating The Future of Web Design #1 (http://sco.lt/7r6zkf) Haiku Deck I realized some shots were fired but not enough.

Web 3.0 powered by a ubiquitous web for people and things with semantic intelligence changes how we create websites and Internet marketing. Math will be a future web designer’s friend. 

Websites will float based on predictive analytics and real time behavior. Behavior responded to with tested creative designed for personas and segments to CONVERT is more Google-like than anything web designers create now.

David Merrill's siftables are the best demonstration of how content will become intelligently self aware AND agnostic to the kind of hubificaiton web designers practice now.

http://youtu.be/JP0w9lZoLwU Siftables

Hubificaiton is about bringing THEM to US. APP-ificaiton is about creating agnostic widgets. Widgets easily placed anywhere (as Amazon's mini-cart widget demonstrates here: http://sco.lt/4iahNZ).

Web 3.0's mobile ubiquitous web will reverse hubification's emphasis on traffic density (bring visitors into a hub). Distinctions will change too. THEM and US will fade in favor of relevant experience in a commons. 

In this context CONVERSION becomes an extension of an experience instead of the other way around. We rarely shop / search for things merely for the pleasure of the search.

 

We may start with one goal in mind and end up achieving a different set of goals, goals created on the fly in real time based on how the web responds to our journey, but our process feels like US.

Predictive analytics, personas, segments and an increasing amount of tested creative controlled by math means our unique feeling of US or ME may continue to exist, but THEIR sense of our next behavior make this feeling a distinction without a difference. 

If you fit a persona that persona predicts what relevant content you need and content wraps around you like a blanket. The feeling of having Big Brother on your shoulder could be overwhelming. Mutual benefit is why consumers won't revolt. Relevance is good since it saves our most valuable commodity - TIME. 

When websites convert 40% of their traffic, as Schwan's does now, their efficiency trumps density. Efficiency trumping density describes Web 3.0 perfectly.  


Via Martin (Marty) Smith
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Rise of the Content Marketer

Rise of the Content Marketer | SpisanieTO | Scoop.it
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent em

Via Stefano Principato, David Simpson, Martin (Marty) Smith
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Stefano Principato's curator insight, February 23, 2014 2:37 PM

Many of the content marketer positions (also occasionally called Blog Editor or even Content Engineer) are the first position of their kind within the company, showing a new trend in hiring someone to focus solely on content.

Lynn Pineda's curator insight, February 24, 2014 4:52 PM

As the article suggests, content marketing is huge for 2014.  Large and small companies are embracing it's importance. When you compete  for business in 2014, you're wise to have the creation of content on your checklist.  


Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent.  If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.

Lynn Pineda's comment, February 24, 2014 7:24 PM
My pleasure @Martin (Marty) Smith ! and glad to have you following my topic.
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The Video Marketing Tsunami

The Video Marketing Tsunami | SpisanieTO | Scoop.it

 

Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

Marty
Video's Unique Stone Skipping via Widgetization
Videos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM.

When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo.

This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together  like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M


Via iNeoMarketing, Luis Costa, Martin (Marty) Smith
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iNeoMarketing's curator insight, February 5, 2014 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

iNeoMarketing's curator insight, May 20, 2014 9:25 AM

Some solid information in this piece that I wanted to pass along to you.

Mike Power's curator insight, May 21, 2014 6:19 AM

Interesting but "Marketing Collateral"?   Please cut the meaningless jargon! 

To make matters worse, the link doesn't work! 

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Implications Of Infograhic Revolution on Website Design

Implications Of Infograhic Revolution on Website Design | SpisanieTO | Scoop.it

What does the Infographic Revolution mean for your website design efforts?

* Less is more.

* Get to the point.
* Tease Don't Smother.
* Interactive beats Lectures.
* Colors Matter.
* Design Matters.

Friends @Scoopit are creating the Lean Content Movement and it is a movement web designers should join. Lean sites can still SUCK if they don't deliver a meaningful experience. Think of "meaningful experience" as one of two things:

1. Visitors quickly find what they want.
2. Visitors are intrigued enough to explore.

3. Some combination of 1 and 2.

One common web design error is to SMOTHER visitors instead of teasing them. Designers think great design means sharing everything NOW. Turns out you want poeple to work A LITTLE to find cool things. If we don't work we don't value and until a visitor starts clicky you don't know enough to smother.

What is the most common social stance now? Head down looking at a phone right? We expect and want to be include now. Visitors don't want lectures. They want to be included, to see what their friends thought and to share their take - LET THEM.

Color and Design have and will always matter. Be aware of the social signals your color choices send. Know if your design is clean and easy or complex and confusing (and you want the former :).

Note: The interactive Why Your Brain Craves Infographic seemed the best link for this post (and its fun :).


Via Martin (Marty) Smith
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Andrés Romero's comment, July 12, 2013 8:17 PM
Excelente Infografía
ramil navidad's comment, July 15, 2013 7:31 AM
good article....