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SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Buffer: A model of transparency

Buffer: A model of transparency | SpisanieTO | Scoop.it

In October 2013, when Buffer was hacked, the team behind the scheduling tool for Twitter, Facebook and LinkedIn did something that many considered awesome. 


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 15, 2:08 AM


I came across this interview with Leo Widrich and Joel Gascoigne, the co-founders of  Buffer, today, and had to share it. To me, Buffer is a role model in the transparency arena. 

That also explains why the company has enjoyed so much success these last few months. 

The interview  is 8-minute long, but well worth a watch.

Jenna Diaz-Gonzalez's curator insight, July 8, 4:53 PM

Transparency is one of Buffer’s core values. The company feels that by being transparent, it’s a mutual benefit to itself and consumers. After being hacked, Buffer used its transparency to mitigate concerns from consumers, thereby avoiding animosity and gaining loyalty.  

Rescooped by Nedko Aldev from Presentation Tools
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Collect, Curate and Remix Any Web Content Into a Video with SooMeta

Collect, Curate and Remix Any Web Content Into a Video with SooMeta | SpisanieTO | Scoop.it

Click here to edit the content

 
Via Laura Spencer, Robin Good
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GIANFRANCO MARINI's curator insight, March 26, 2013 12:44 AM

Traduco la presentazione di questo servizio scritta da Robin Good.

SooMeta è un webware che consente l'editing, la curation e il video remixing di contenuti multimediali. Si tratta di uno strumento di presentazione e/o storytelling grazie a cui è possibile catturare e mixare video, testi, immagini e risorse reperibili sul web in un video.

 

E' possibile prelevare contenuti dal web, per esempio youtube, o immagini dal web o dal proprio PC e accompagnarle registrando un proprio commento audio.

 

I passaggi per realizzare un video sono i seguenti:

1. Inserire un titolo e cliccare su create

2. cercare i contenuti da mixare con gli strumenti di ricerca

3. copiare/incollare Urls di immagini o video da Youtube, Vimeo

4. realizzare con i contenuti una storia integrandoli opportunamente

5. è possibile utilizzare un bookmarklet per raccogliere i contenuti da siti web

6. è possibile compiere alcune operazioni suic ontenuti raccolti (allargare imamgini, tagliare i video, ecc.)

7. salvare, pubblicare e condividere sui social network o incorporare in un sito web

 

link al sito http://www.soometa.com/

recensione SooMeta in inglese http://www.freetech4teachers.com/2013/03/soo-meta-nice-new-way-to-create.html?utm_source=dlvr.it&utm_medium=twitter#.UUd2nRwm16I%C2%A0

recensione ed esempio in italiano dal sito di Maestro Roberto http://www.robertosconocchini.it/strumenti-di-presentazione/3374-creare-presentazioni-multimediali-con-soo-meta.html

Javi T's curator insight, March 26, 2013 4:06 AM

Una herramienta que permite crear historias muy visuales para difundir

Ricard Garcia's curator insight, April 24, 2013 6:00 AM

Really catchy, rich and useful. Excellent tool to foster creativity and communication!

Rescooped by Nedko Aldev from Marketing Revolution
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The Video Marketing Tsunami

The Video Marketing Tsunami | SpisanieTO | Scoop.it

 

Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

Marty
Video's Unique Stone Skipping via Widgetization
Videos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM.

When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo.

This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together  like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M


Via iNeoMarketing, Luis Costa, Martin (Marty) Smith
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iNeoMarketing's curator insight, February 5, 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

iNeoMarketing's curator insight, May 20, 9:25 AM

Some solid information in this piece that I wanted to pass along to you.

Mike Power's curator insight, May 21, 6:19 AM

Interesting but "Marketing Collateral"?   Please cut the meaningless jargon! 

To make matters worse, the link doesn't work! 

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Sync Your PowerPoint Slides With Your Own Video Presentation: Zentation

Sync Your PowerPoint Slides With Your Own Video Presentation: Zentation | SpisanieTO | Scoop.it

Robin Good: Zentation is a web-based service which allows you to sync-up your presentation slides with the video recording of your own delivery. 

 

This is how how it works: 

1. Upload video
2. Upload PowerPoint
3. Sync them

 

Key benefits:

Completely self-serviceNo software to installEasy to useNo technical knowledge requiredNo need to buy separate hosting services

 

Free (ad-supported), Premium and White Label options available.   Examples: http://www.zentation.com/browsepresentations.php ;

 

Features / pricing : http://www.zentation.com/feature_comparison.php ;

 

FAQ: http://www.zentation.com/support-faq.php ;

 

Try it out now: http://www.zentation.com/  ;
Via Robin Good
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