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Rescooped by Nedko Aldev from Marketing Revolution

Building Trust Online [infographic]

Building Trust Online [infographic] | SpisanieTO | Scoop.it
This infographic outlines the 8 components required to build trust online.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, February 21, 2014 10:47 AM

Another great infographic and post by Mark Smiciklas (@intersection1).

Scooped by Nedko Aldev

Buffer: A model of transparency

Buffer: A model of transparency | SpisanieTO | Scoop.it

In October 2013, when Buffer was hacked, the team behind the scheduling tool for Twitter, Facebook and LinkedIn did something that many considered awesome. 

Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 15, 2014 2:08 AM

I came across this interview with Leo Widrich and Joel Gascoigne, the co-founders of  Buffer, today, and had to share it. To me, Buffer is a role model in the transparency arena. 

That also explains why the company has enjoyed so much success these last few months. 

The interview  is 8-minute long, but well worth a watch.

Jenna Diaz-Gonzalez's curator insight, July 8, 2014 4:53 PM

Transparency is one of Buffer’s core values. The company feels that by being transparent, it’s a mutual benefit to itself and consumers. After being hacked, Buffer used its transparency to mitigate concerns from consumers, thereby avoiding animosity and gaining loyalty.