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This infographic outlines the 8 components required to build trust online.
Another great infographic and post by Mark Smiciklas (@intersection1).
In October 2013, when Buffer was hacked, the team behind the scheduling tool for Twitter, Facebook and LinkedIn did something that many considered awesome.
I came across this interview with Leo Widrich and Joel Gascoigne, the co-founders of Buffer, today, and had to share it. To me, Buffer is a role model in the transparency arena. That also explains why the company has enjoyed so much success these last few months. The interview is 8-minute long, but well worth a watch.
Transparency is one of Buffer’s core values. The company feels that by being transparent, it’s a mutual benefit to itself and consumers. After being hacked, Buffer used its transparency to mitigate concerns from consumers, thereby avoiding animosity and gaining loyalty.