SpisanieTO
1.2K views | +0 today
Follow
SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
Your new post is loading...
Your new post is loading...
Rescooped by Nedko Aldev from Public Relations & Social Media Insight
Scoop.it!

Is Mobile More Than Just a Portable Version of the Web?

Is Mobile More Than Just a Portable Version of the Web? | SpisanieTO | Scoop.it

Research shows a growing number of people now access the Web solely through mobile devices. But according to a new report from Altimeter, most companies are behind the curve when it comes to creating mobile-only experiences.

 

Mobile on the Rise

 

Mobile usage has exploded in recent years. Adults now spend up to two hours per day on the mobile Web, the Content Standard previously reported. Once thought of as a “second screen” after the desktop, mobile is now becoming the first—and sometimes only—stop for users.

 

Altimeter reports one-third of shoppers use mobile exclusively, and over half view mobile as the most important resource during the decision process. All this activity has led to an increase in purchases via mobile, with mobile devices accounting for a quarter of all online purchases in November 2014....

173
Via Jeff Domansky
Nedko Aldev's insight:

 

172
more...
Jeff Domansky's curator insight, March 7, 2015 2:05 AM

Mobile maybe trending but many companies are playing catch up.

Rescooped by Nedko Aldev from Design Revolution
Scoop.it!

Future of Web Design 3: Semantic Web Is A Game

Future of Web Design 3: Semantic Web Is A Game | SpisanieTO | Scoop.it

Future Of Web Design In 3 Parts
What does the future of web design look like? So much is up in the air this Haiku Deck is my third and the topic is far from exhausted:

Future of Web Design 1: Web design in a SoLoMo world.

http://sco.lt/61eqNF ;

Future of Web Design 2: Web  design when THEY and US &  OUT THERE and IN HERE are the same. 
http://sco.lt/7r6zkf ;

Future of Web Design 3: How does a semantic and mobile web change design, marketing and sales. 

What happens when TIME becomes a perpetual now, sales happens in real time and marketing is about curation? Web design as we've known it is about to change as much as something can change. 

Why? I scratched the surface of why in How Entropy Is Creating Web 3.0 Right Under Our Noses:
http://scenttrail.blogspot.com/2012/11/how-entropy-is-creating-web-30-right.html  ;

Bottom line is everything is changing FAST so rewards go to the quick and flexible. If you have the courage to throw out almost everything you believe about everything once again you may just WIN BIG.  

 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Nedko Aldev from visualizing social media
Scoop.it!

A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | SpisanieTO | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
more...
Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

Rescooped by Nedko Aldev from Design Revolution
Scoop.it!

Future Of Web Design 2

Future Of Web Design 2 | SpisanieTO | Scoop.it

Web 3.0's Whaam!
Just as Roy Lichtenstein’s Whaam! 1963 seemed to blow abstract painting off the walls web 3.0 will change everything we call "website design". After creating The Future of Web Design #1 (http://sco.lt/7r6zkf) Haiku Deck I realized some shots were fired but not enough.

Web 3.0 powered by a ubiquitous web for people and things with semantic intelligence changes how we create websites and Internet marketing. Math will be a future web designer’s friend. 

Websites will float based on predictive analytics and real time behavior. Behavior responded to with tested creative designed for personas and segments to CONVERT is more Google-like than anything web designers create now.

David Merrill's siftables are the best demonstration of how content will become intelligently self aware AND agnostic to the kind of hubificaiton web designers practice now.

http://youtu.be/JP0w9lZoLwU Siftables

Hubificaiton is about bringing THEM to US. APP-ificaiton is about creating agnostic widgets. Widgets easily placed anywhere (as Amazon's mini-cart widget demonstrates here: http://sco.lt/4iahNZ).

Web 3.0's mobile ubiquitous web will reverse hubification's emphasis on traffic density (bring visitors into a hub). Distinctions will change too. THEM and US will fade in favor of relevant experience in a commons. 

In this context CONVERSION becomes an extension of an experience instead of the other way around. We rarely shop / search for things merely for the pleasure of the search.

 

We may start with one goal in mind and end up achieving a different set of goals, goals created on the fly in real time based on how the web responds to our journey, but our process feels like US.

Predictive analytics, personas, segments and an increasing amount of tested creative controlled by math means our unique feeling of US or ME may continue to exist, but THEIR sense of our next behavior make this feeling a distinction without a difference. 

If you fit a persona that persona predicts what relevant content you need and content wraps around you like a blanket. The feeling of having Big Brother on your shoulder could be overwhelming. Mutual benefit is why consumers won't revolt. Relevance is good since it saves our most valuable commodity - TIME. 

When websites convert 40% of their traffic, as Schwan's does now, their efficiency trumps density. Efficiency trumping density describes Web 3.0 perfectly.  


Via Martin (Marty) Smith
more...
No comment yet.