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Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Marketing Revolution
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The Video Marketing Tsunami

The Video Marketing Tsunami | SpisanieTO | Scoop.it

 

Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

Marty
Video's Unique Stone Skipping via Widgetization
Videos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM.

When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo.

This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together  like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M


Via marketingIO, Luis Costa, Martin (Marty) Smith
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marketingIO's curator insight, February 5, 2014 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

marketingIO's curator insight, May 20, 2014 9:25 AM

Some solid information in this piece that I wanted to pass along to you.

Mike Power's curator insight, May 21, 2014 6:19 AM

Interesting but "Marketing Collateral"?   Please cut the meaningless jargon! 

To make matters worse, the link doesn't work! 

Rescooped by Nedko Aldev from Presentation Tools
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Create HTML5-CSS3 Compatible Web Presentations with SlideCaptain

Create HTML5-CSS3 Compatible Web Presentations with SlideCaptain | SpisanieTO | Scoop.it

Click here to edit the content

 
Via Robin Good
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Payman Taei's comment, May 3, 2013 8:32 AM
Michele you can also try this app already in Beta: www.ewcPresenter.com ; This App requires no coding knowledge.
James Johnston's curator insight, May 27, 2013 7:06 AM

Looks like a useful tool.

Aymeric Larvido's curator insight, July 4, 2013 8:27 PM
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Rescooped by Nedko Aldev from Presentation Tools
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Create, Organize and Edit Cross-Format Presentations Online with Bunkr

 

 

 
Via Robin Good
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Robin Good's curator insight, May 4, 2013 7:12 AM



Bunkr is a new web app which allows you to easily collect and organize all of your existing content and images and to build up visual presentations by easily dragging and dropping your selected items into a dedicated presentation area.


Bunkr slides can be easily edited, with text, images or video clips. Slides can be easily deleted, moved or rearranged intuitively.


An integrated library + search facility makes it easy to organize in a professional way all of your imported content so that you can use it for more than just one time.


The final presentation can be saved, previewed and exported to HTML5 iframe embed code, PDF or PPTX formats for final publication and distribution.



My initial impressions are quite positive as the tool feels fast, and quite intuitive (after you have seen the tutorial clips). From there everything works as expected and once you have imported your selected content, you can build a presentation in a matter of minutes.


Some features that would make Bunkr an immediate winner with me would be:


a) Ability to search for resources (content+images+video) out on the web


b) Option to import an image in a slide and have it automatically fill the whole slide


c) Better text control handling (small controls, low usability) to make it easy to edit text easily and format it faster


d) Some great display fonts



Free to use.


Try it out now: http://bunkr.me 


Check out these mini-tutorial clips:


Definitely worth trying out.




Rescooped by Nedko Aldev from Presentation Tools
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Create Interactive Browser-Based HTML5 Presentations with Presentate (Alpha)

Create Interactive Browser-Based HTML5 Presentations with Presentate (Alpha) | SpisanieTO | Scoop.it

Robin Good: Presentate is a new web-based HTML5 presentation builder which promises flawless compatibility across operating systems and devices, integrated interactivy and some integrated design and editorial guidance.

 

From the official site: "Exporting your deck to a PDF, or uploading it to a Flash-based player shares a low-fidelity snapshot of your presentation. The accompanying narrative is lost, and your readers are left with pull quotes, sound bytes, or a bullet point summary.

 

Presentate does things differently. As you create your presentations right in the browser, they’re immediately ready to be shared with people, and the fidelity and value of all your hard work remains intact — no exporting process, no hassle."

 

"Unlike your current tools, Presentate helps you engage your audience — not with effects and gimmicks, but with a high-fidelity, immersive experience that works across all platforms."

 

 

Sign-up now to test the first alpha version: http://presentate.com/

 

(Thanks to Baiba Svenca for uncovering it)

 

 
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