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SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Future Of Web Publishing And Journalism Online: Key Trends For 2014 And Beyond - Part II

Future Of Web Publishing And Journalism Online: Key Trends For 2014 And Beyond - Part II | SpisanieTO | Scoop.it

Via Robin Good
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Barbara Saunders's curator insight, February 19, 2014 12:07 PM

. . .hmmmm interesting thoughts for beyond 2014.

Keaton Dodson's curator insight, May 1, 2014 7:56 AM

The fast modifying needs when it comes to web growth has changed the techniques and procedures that web growth solutions use.

Nevermore Sithole's curator insight, March 27, 12:04 PM
Future Of Web Publishing And Journalism Online: Key Trends For 2014 And Beyond - Part II
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Future Of Web Design 2

Future Of Web Design 2 | SpisanieTO | Scoop.it

Web 3.0's Whaam!
Just as Roy Lichtenstein’s Whaam! 1963 seemed to blow abstract painting off the walls web 3.0 will change everything we call "website design". After creating The Future of Web Design #1 (http://sco.lt/7r6zkf) Haiku Deck I realized some shots were fired but not enough.

Web 3.0 powered by a ubiquitous web for people and things with semantic intelligence changes how we create websites and Internet marketing. Math will be a future web designer’s friend. 

Websites will float based on predictive analytics and real time behavior. Behavior responded to with tested creative designed for personas and segments to CONVERT is more Google-like than anything web designers create now.

David Merrill's siftables are the best demonstration of how content will become intelligently self aware AND agnostic to the kind of hubificaiton web designers practice now.

http://youtu.be/JP0w9lZoLwU Siftables

Hubificaiton is about bringing THEM to US. APP-ificaiton is about creating agnostic widgets. Widgets easily placed anywhere (as Amazon's mini-cart widget demonstrates here: http://sco.lt/4iahNZ).

Web 3.0's mobile ubiquitous web will reverse hubification's emphasis on traffic density (bring visitors into a hub). Distinctions will change too. THEM and US will fade in favor of relevant experience in a commons. 

In this context CONVERSION becomes an extension of an experience instead of the other way around. We rarely shop / search for things merely for the pleasure of the search.

 

We may start with one goal in mind and end up achieving a different set of goals, goals created on the fly in real time based on how the web responds to our journey, but our process feels like US.

Predictive analytics, personas, segments and an increasing amount of tested creative controlled by math means our unique feeling of US or ME may continue to exist, but THEIR sense of our next behavior make this feeling a distinction without a difference. 

If you fit a persona that persona predicts what relevant content you need and content wraps around you like a blanket. The feeling of having Big Brother on your shoulder could be overwhelming. Mutual benefit is why consumers won't revolt. Relevance is good since it saves our most valuable commodity - TIME. 

When websites convert 40% of their traffic, as Schwan's does now, their efficiency trumps density. Efficiency trumping density describes Web 3.0 perfectly.  


Via Martin (Marty) Smith
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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | SpisanieTO | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.


Via Martin (Marty) Smith
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