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SpisanieTO
Internet & Social Media Marketing Digital Magazine
Curated by Nedko Aldev
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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | SpisanieTO | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M


Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, June 20, 11:53 PM

You gotta read this, Marty's done it again!!!

Rescooped by Nedko Aldev from visualizing social media
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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | SpisanieTO | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 

 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...

 
Via Lauren Moss
Nedko Aldev's insight:

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John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Sue Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.