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Speculations and Trends
Trends about social media, marketing, consumer behaviour, enegy, sustainability, tech & gaddgets & a lot more
Curated by Pedro Barbosa
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Rescooped by Pedro Barbosa from Mastering Facebook, Google+, Twitter
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Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic]

Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic] | Speculations and Trends | Scoop.it
Infographic on Facebook Vs LinkedIn marketing opportunity and approach with social media marketing on Google+ Plus Vs Facebook B2B & B2C Marketing

Via Martin (Marty) Smith, massimo facchinetti
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Martin (Marty) Smith's curator insight, January 28, 2013 12:06 PM

Determining the "best" social network for your marketing is highly dependent on what you are selling and looking for engagement for and about. If you are a B2B company selling high end engagement to the C level you may be better off concentrating on LinkedIn. 

B2B companies shouldn’t abandon Facebook entirely since you never know what offer will resonate where, at least you won't know until you test. Create a campaign and then split your initial investment 70% on LinkedIn and 25% Facebook and 5% Twitter and see what you get back. 

Remember to set up generous Key Performance Indicators (KPIs) in the beginning such as unique traffic, time on site and names into your list. You can worry about who makes it all the way down your buying funnel after you figure out what drives traffic in. You might find Facebook drives small amounts of traffic that convert better. Who knows. 

If you are a B2C play you might reverse those numbers focusing mainly on Facebook and seeding other social nets lightly to see if they have any ability to drive converting traffic. 

Bottom line is test everything and then doubles down on the social net that wins.  

Rescooped by Pedro Barbosa from visualizing social media
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INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World

INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World | Speculations and Trends | Scoop.it

Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.

 

Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link.


Via Lauren Moss
Pedro Barbosa's insight:

Video centric content marketing - a trend

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Barbara Kurts's comment, January 10, 2013 9:44 PM
new scoop :http://www.scoop.it/t/health-leads-plus
Philippe Trebaul's curator insight, March 2, 2013 6:16 AM
INFOGRAPHIQUE: rendre le travail de marketing de contenu dans un monde social mobile.

"Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link".


















INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World via @MYDstudio http://sco.lt/...


Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Mobile marketing is the wave of your future. Are you going to ride that wave?