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Speculations and Trends
Trends about social media, marketing, consumer behaviour, enegy, sustainability, tech & gaddgets & a lot more
Curated by Pedro Barbosa
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Rescooped by Pedro Barbosa from Mastering Facebook, Google+, Twitter
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Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic]

Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic] | Speculations and Trends | Scoop.it
Infographic on Facebook Vs LinkedIn marketing opportunity and approach with social media marketing on Google+ Plus Vs Facebook B2B & B2C Marketing

Via Martin (Marty) Smith, massimo facchinetti
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Martin (Marty) Smith's curator insight, January 28, 2013 12:06 PM

Determining the "best" social network for your marketing is highly dependent on what you are selling and looking for engagement for and about. If you are a B2B company selling high end engagement to the C level you may be better off concentrating on LinkedIn. 

B2B companies shouldn’t abandon Facebook entirely since you never know what offer will resonate where, at least you won't know until you test. Create a campaign and then split your initial investment 70% on LinkedIn and 25% Facebook and 5% Twitter and see what you get back. 

Remember to set up generous Key Performance Indicators (KPIs) in the beginning such as unique traffic, time on site and names into your list. You can worry about who makes it all the way down your buying funnel after you figure out what drives traffic in. You might find Facebook drives small amounts of traffic that convert better. Who knows. 

If you are a B2C play you might reverse those numbers focusing mainly on Facebook and seeding other social nets lightly to see if they have any ability to drive converting traffic. 

Bottom line is test everything and then doubles down on the social net that wins.  

Rescooped by Pedro Barbosa from Mastering Facebook, Google+, Twitter
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LinkedIn Hits Big Milestone; Brands Could Flock Next

LinkedIn Hits Big Milestone; Brands Could Flock Next | Speculations and Trends | Scoop.it
Networking site gets to 200 million after launching more ad products

 

As LinkedIn reaches 200 million users, will ads follow?
Just weeks after unveiling an ad-tool builder, LinkedIn has announced that is has crossed the 200 million-user mark. Those users are mostly in the U.S. (74 million), with India's 18 million users coming in second, and the U.K. in third with 11 million. "Though the lion's share of the company's revenue stems from recruitment and HR-related products, it will be worth watching to see if more brands take to advertising on the site during 2013 now that there are more options," writes Christopher Heine. 


Via massimo facchinetti
Pedro Barbosa's insight:

When I entered Linkedin back in 2006, it had 300 000 useres. We considered it amazing.  Do you see how this all is relative? Now they have 200 million and the connections are absolutly intense. The won the mainstream-professional base. 

Linkedin is possibly one of the top3 digital spots to fuind good content about a specific theme, since themes are organized by crowdsourced ppl.

Congrats, Linkedin - the best is yet to come

 

Pedro Barbosa | www.pbarbosa.com  | www.harvardtrends.com

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