Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader.
Content marketing. It was the darling of the marketing world in 2012, but it’s fallen on hard times lately. Why? Mostly because marketers are struggling with it, and as a result generating terrible content, which in turn is making people unhappy:
So how do you scale your content production to meet a rigorous schedule? First and foremost, you have to acknowledge that you as a content creator have limits.
There is a nearly literal well of ideas in your head around your product, service, or industry. That well refills over time; the rate of replenishment depends on how immersed you are in other ideas and how differently you can think about your industry.
Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.
Check this article out for many get content ideas.
India TodayLack of stringent rules increases black marketing of LPG cylindersIndia TodayLack of enforcement and vigil over the unauthorised use of domestic LPG cylinders has resulted in a flourishing black market of the essential kitchen commodity.
In fact, rather than splitting the time spent consuming news between, say, a smartphone and a tablet, most users who own both devices tend to double the amount of time spent reading the news. According to the report, which ...
Imagine looking at an ad with a sexy, half naked girl sitting on a sink straddling a handsome man who has his shirt off. The average person would think this ad was selling something sex-related, but surprisingly it is an ad for Candies perfume. Currently, more and more ads are made to look sexual because the new motto is “sex sells.” Typically, cologne, perfume, and alcohol ads seem to have the most sexual content in them. They use sexual content to tell their products. This seems odd because these products really have nothing to do with sex.
A likely casualty is strategic management, which attempts to map out the best course of action while factoring in constraints. Classic business strategy (e.g., the five forces) is especially vulnerable to losing the relevance it accumulated over several decades. Successful adaptation to changing conditions will drive competitive advantage more than superior planning. While not disappearing altogether, strategy is likely to combine with execution to become a single business function....
Robin Good: Quicko is a new search engine which displays search results with individual, text-based information boxes a-la-Pinterest, and then allows to navigate them by providing a navigation top bar, which provides easy access to all results while maintaining the browsing task in context with the just-completed search action.
The authors behind Quicko have written: "We were fed up, the way search engines currently presents search results. it is so confusing to find what you are looking for and then you have to open a lot of windows which you think are closer to what you are looking for. So we came up with this idea that there should be only one single page from where you can navigate between all or selected results."
Free to use.
P.S.: Quicko will not open PDFs or Flash animations and other content
which is set not to be opened in an iframe, but the team is currently working on these issues.
Treating non-moral decisions like moral – right or wrong – choices, establishes adversarial relationships. Church people do this when they fight over methods, programs, or the color of the church’s front door.
Treating options like moral decisions makes you look like an out-of-balance fool. Chill out!
eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales.
Facebook Edgerank: What you need to know to improve your Facebook marketing. Discover how to calculate your reach and grow your audience.
Excerpted from article:
"If you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.
Here are some tips:
#1: Calculate Your Reach:
You need to know how well you’re doing at reaching your fan base.
How do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.
Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.
#2: Always Post Photos:
Choose the right type of content to share on Facebook.
Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.
#3: Stimulate Engagement:
Try one of these four kinds of posts to generate engagement:
- Caption contest; - Multiple choice; Fill in the blank; Inspirational quotes;
#4: Create Viral Exposure:
Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.
#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons:
Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.
Here are five tips for successful fan-building sweepstakes.
1) Be creative, but keep it simple. 2) Make sure the prize is related to the brand. 3) Give folks an incentive to share. 4) Look for strategic partners to co-brand with. 5) Keep the entry form short. Less is more..."
Each tip is analyzed with more information and some examples.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.