Speculations and Trends
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Speculations and Trends
Trends about social media, marketing, consumer behaviour, enegy, sustainability, tech & gaddgets & a lot more
Curated by Pedro Barbosa
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The Biggest Trends in Business for 2013

The Biggest Trends in Business for 2013 | Speculations and Trends | Scoop.it
Our look at new directions in business and how they will affect you in the coming year -- and beyond. (Growing need for consumer reports/reviews.

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5 Steps From Lying to Responsibility

5 Steps From Lying to Responsibility | Speculations and Trends | Scoop.it
Everyone lies every day. “How are you feeling?” “Just fine,” you reply. Actually, you feel terrible but don’t want to talk about it. You lie.
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Mashable Announces the 2012 Innovation Index Winners

Mashable Announces the 2012 Innovation Index Winners | Speculations and Trends | Scoop.it
After two weeks of voting, here are the winners of each category in our first-ever Innovation Index!

Via Francisco Teixeira
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“Cutting Edge” Commercial Management Training & Development Directory: Develop Your Skills | Brian Farrington Ltd

“Cutting Edge” Commercial Management Training & Development Directory: Develop Your Skills | Brian Farrington Ltd (Why you should check out our #procurement #training Directory http://t.co/UIASLVC8...
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Mapping the Customer Journey and What This Has To Do With the Media You Buy | Business 2 Community

Mapping the Customer Journey and What This Has To Do With the Media You Buy | Business 2 Community | Speculations and Trends | Scoop.it
I read on AdAge about new research that suggests marketers are not spending their budgets wisely.

Via Fred Zimny
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Infographics: How to Guarantee Content Marketing Success

Infographics: How to Guarantee Content Marketing Success | Speculations and Trends | Scoop.it
Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader.

 

 

Heidi has some pretty good suggestions on here!


Via Level343
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Rescooped by Pedro Barbosa from MarketingHits
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Online Small Business Holiday Sales in 2012 [Infographic]

Online Small Business Holiday Sales in 2012 [Infographic] | Speculations and Trends | Scoop.it
Ecommerce small businesses are poised to have their best year yet this holiday season. But just how good will it be? Find out here!

Via Brian Yanish - MarketingHits.com
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How to fix the sad state of content marketing

How to fix the sad state of content marketing | Speculations and Trends | Scoop.it

Content marketing. It was the darling of the marketing world in 2012, but it’s fallen on hard times lately. Why? Mostly because marketers are struggling with it, and as a result generating terrible content, which in turn is making people unhappy:

 

So how do you scale your content production to meet a rigorous schedule? First and foremost, you have to acknowledge that you as a content creator have limits.

 

There is a nearly literal well of ideas in your head around your product, service, or industry. That well refills over time; the rate of replenishment depends on how immersed you are in other ideas and how differently you can think about your industry.


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42 Content Marketing Ideas for 2013

42 Content Marketing Ideas for 2013 | Speculations and Trends | Scoop.it

Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.

Check this article out for many get content ideas.


Via Brian Yanish - MarketingHits.com
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Lack of stringent rules increases black marketing of LPG cylinders - India Today

Lack of stringent rules increases black marketing of LPG cylinders - India Today | Speculations and Trends | Scoop.it
India TodayLack of stringent rules increases black marketing of LPG cylindersIndia TodayLack of enforcement and vigil over the unauthorised use of domestic LPG cylinders has resulted in a flourishing black market of the essential kitchen commodity.
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Rescooped by Pedro Barbosa from Leadership Think Tank
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Flipping Blooms Taxonomy | Powerful Learning Practice

Flipping Blooms Taxonomy | Powerful Learning Practice | Speculations and Trends | Scoop.it

Flipping Blooms Taxonomy: http://t.co/x5g9qJUY #education #elearning #blearning #edu...


Via susiemandley, Helen Blunden, Jenny Pesina, Dennis T OConnor, Aki Puustinen
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Paula King, Ph.D.'s comment, October 6, 2012 11:15 AM
This makes infinite sense to me.\
Anica Petkoska's curator insight, January 12, 2013 4:25 AM

Start with what you want your students to create when designing your lesson plan.

Cori Davis's curator insight, August 20, 2014 9:58 AM

For higher level thinking.

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Tablet Owners Read More News, Longer Articles: Report ...

Tablet Owners Read More News, Longer Articles: Report ... | Speculations and Trends | Scoop.it
In fact, rather than splitting the time spent consuming news between, say, a smartphone and a tablet, most users who own both devices tend to double the amount of time spent reading the news. According to the report, which ...
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Rescooped by Pedro Barbosa from Leadership Think Tank
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12 Most Striking Tendencies of Creative People (like you!)

12 Most Striking Tendencies of Creative People (like you!) | Speculations and Trends | Scoop.it

by Kathy Wilkins. Click to see the butterfly image up close. 

 

Gust MEES: not ONLY for girls ;)


Via Helen Teague, Gust MEES, Aki Puustinen
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Rescooped by Pedro Barbosa from The Study of HAPPINESS
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Rich Chinese want to buy happiness -- by emigrating - Los Angeles Times

Rich Chinese want to buy happiness -- by emigrating - Los Angeles Times | Speculations and Trends | Scoop.it
Rich Chinese want to buy happiness -- by emigratingLos Angeles TimesRich Chinese want to buy happiness -- by emigrating.
 
Via Denise Silber
Pedro Barbosa's insight:

Buy Happiness?

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Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World

Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World | Speculations and Trends | Scoop.it
Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013

Via Martin Gysler, Mido RaffierMöller, Aki Puustinen
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Martin Gysler's curator insight, December 12, 2012 4:53 PM

An interesting approach from social network. This post makes the point on the various possibiities to improve team work through social media, and gives some useful advices. >>>
 

2013 maybe an unlucky year for those with a superstitious nature. But for anyone planning an enterprise social network (ESN) project to get their employees working together more effectively, there’s no reason to leave your chances of success to luck. Follow these 13 tips to ensure social business success in 2013. >>>
 

Read more: http://www.businesscomputingworld.co.uk/lucky-for-some-13-tips-for-enterprise-social-networking-success-in-2013/

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5 Ways Social Media Will Change The Way You Work in 2013 - Forbes | social media related

5 Ways Social Media Will Change The Way You Work in 2013 - Forbes | social media related | Speculations and Trends | Scoop.it
Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management system with 5 million users.
Via Helder Gonçalves
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Take It Off: Sex in Advertising

Take It Off: Sex in Advertising | Speculations and Trends | Scoop.it

Imagine looking at an ad with a sexy, half naked girl sitting on a sink straddling a handsome man who has his shirt off. The average person would think this ad was selling something sex-related, but surprisingly it is an ad for Candies perfume. Currently, more and more ads are made to look sexual because the new motto is “sex sells.” Typically, cologne, perfume, and alcohol ads seem to have the most sexual content in them. They use sexual content to tell their products. This seems odd because these products really have nothing to do with sex.


Via k3hamilton, Paula Maria Tinoco Trindade
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Does Analytics Make Us Smart Or Stupid? - Forbes

Does Analytics Make Us Smart Or Stupid? - Forbes | Speculations and Trends | Scoop.it

A likely casualty is strategic management, which attempts to map out the best course of action while factoring in constraints. Classic business strategy (e.g., the five forces) is especially vulnerable to losing the relevance it accumulated over several decades.  Successful adaptation to changing conditions will drive competitive advantage more than superior planning. While not disappearing altogether, strategy is likely to combine with execution to become a single business function....


Via Bonnie Hohhof
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Why Curation Is So Important for Popular Content Sharing Sites: The Behance Story


Via Robin Good
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Martin (Marty) Smith's curator insight, November 29, 2012 9:06 AM

Great scoop by Robin showing how Behance depends on curation. Also shows the importance of "do more with less" curation tools such as Scoop.it. One of the most popular pieces I've written was

5 Magical Do Morew With Less Curation Tools

 

Matmi's curator insight, November 30, 2012 6:15 AM

Great peice highlighting the increasing popularity and how useful content curation by humans is.

Teresa Levy's curator insight, December 16, 2012 7:46 PM

Again the question is_ how togive form to relevant knowledge

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The Art of Social Intelligence - Business 2 Community

The Art of Social Intelligence - Business 2 Community | Speculations and Trends | Scoop.it
The Art of Social IntelligenceBusiness 2 Community... understand what is happening in their marketplace – this is not as easy as it sounds.

Via Thomas McClintock
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Content Discovery: Navigate Search Results In-Context with Quicko Search

Content Discovery: Navigate Search Results In-Context with Quicko Search | Speculations and Trends | Scoop.it


Robin Good: Quicko is a new search engine which displays search results with individual, text-based information boxes a-la-Pinterest, and then allows to navigate them by providing a navigation top bar, which provides easy access to all results while maintaining the browsing task in context with the just-completed search action.

 

The authors behind Quicko have written: "We were fed up, the way search engines currently presents search results. it is so confusing to find what you are looking for and then you have to open a lot of windows which you think are closer to what you are looking for. So we came up with this idea that there should be only one single page from where you can navigate between all or selected results."

 

Free to use.

 

P.S.: Quicko will not open PDFs or Flash animations and other content

which is set not to be opened in an iframe, but the team is currently working on these issues.

 

About: http://www.quicko.im/Home/Quicko

 

Try it out now: http://www.quicko.im/

 

 


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Right or Wrong Isn’t the Issue

Right or Wrong Isn’t the Issue | Speculations and Trends | Scoop.it
Treating non-moral decisions like moral – right or wrong – choices, establishes adversarial relationships. Church people do this when they fight over methods, programs, or the color of the church’s front door.

 

Treating options like moral decisions makes
you look like an out-of-balance fool. Chill out!


Via Richard Andrews
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BYOD: What’s in a name? - Articles - Educational Technology - ICT in Education

BYOD: What’s in a name? - Articles - Educational Technology - ICT in Education | Speculations and Trends | Scoop.it
When I started to look at the whole Bring our Own Device phenomenon, I thought it was all pretty s... (BYOD: What’s in a name?

Via Dr. Susan Bainbridge
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Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions | Speculations and Trends | Scoop.it
eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales.

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Rescooped by Pedro Barbosa from Marketing Strategy and Business
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5 Ways to Improve Your Facebook News Feed Exposure

5 Ways to Improve Your Facebook News Feed Exposure | Speculations and Trends | Scoop.it

Facebook Edgerank: What you need to know to improve your Facebook marketing. Discover how to calculate your reach and grow your audience.

 

Excerpted from article:

"If you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

 

Here are some tips:

#1: Calculate Your Reach:

You need to know how well you’re doing at reaching your fan base.

How do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.

Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.

 

#2: Always Post Photos:

Choose the right type of content to share on Facebook.

Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.

 

#3: Stimulate Engagement:

Try one of these four kinds of posts to generate engagement:

- Caption contest;
- Multiple choice;
Fill in the blank;
Inspirational quotes;

 

#4: Create Viral Exposure:

Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.

 

#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons:

Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.

Here are five tips for successful fan-building sweepstakes.

1) Be creative, but keep it simple.
2) Make sure the prize is related to the brand.
3) Give folks an incentive to share.
4) Look for strategic partners to co-brand with.
5) Keep the entry form short. Less is more..."

 

Each tip is analyzed with more information and some examples.

Read full interesting article here:

http://www.socialmediaexaminer.com/master-facebook-edgerank/

 


Via Giuseppe Mauriello
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