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Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos. One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles. In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....
Via Jeff Domansky
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Via Waseem Jabasini
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Via Karen Dietz
“Plenty of thought goes into good industrial design and good interaction design. We do the same for public and social services. In our view, service design is a multidisciplinary approach to creating more useful, effective, and ...
Via Fred Zimny
10.5 Tips on Time Management If you’re like me, chances are good that, at some time in your life, you’ve taken a time management class, read about it in books, and tried to use an electronic or pa...
... happiness studies conducted worldwide consistently show that with the exception of massive hyper-inflation – of the sort that occurred in pre-World War II Germany or, nearly a decade ago, in Zimbabwe – unemployment is ...
Via Denise Silber
Data promises compounding returns. The more data you have on a customer or prospect or your own business, the better the insights you can draw and the better decisions you can make. But these returns are blind to the quality of data.
Via Bonnie Hohhof
New images and movie of Konza Techno City masterplan in Kenya by Manhattan-based firm SHoP Architects. Work is already underway on the pavilion that forms part of the first phase of SHoP Architects' masterplan for Konza Techno City, a business and technology hub that's been dubbed Kenya's "silicon savannah" 40 miles from the capital, Nairobi. The $14.5 billion project will transform an area of grassland into a city of 250,000 residents. The city is expected to generate up to 200,000 jobs by the time its final phase is completed in 2030. The first phase, to be built over five years, will house 30,000 residents and be shaped like a row of "stitches" in the overall masterplan. The east-west axis of the first phase includes a boulevard of green spaces with bridges over the wide motorway leading to Nairobi. The four initial north-south axes will comprise, from west to east, a university, a residential area, a technology and life sciences district and a business district...
Via Lauren Moss
There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.
Via Jeff Domansky
The shortcomings of social media can suck the life out of you if you aren’t careful. Here are five things I dislike about social media and how to overcome them... The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks. There are plenty of posts about Facebook rants as well. These things can sap the life from you if you aren’t careful. Be sure to be aware of these bad qualities so your business can still make the most of this marketing phenomenon. Here are five things I dislike about social media and how to overcome them...
Via Jeff Domansky
This translucent cabin by architects Kengo Kuma and Associates is an experimental house in Hokkaidō, Japan, designed to test the limits of architecture in cold climates.
Kengo Kuma and Associates were inspired by the traditional architecture of the indigenous Ainu, whose "Chise" style buildings clad with sedge or bamboo grass hold in the warmth of a central fireplace that is never allowed to burn out. "The fundamental idea of Chise, 'house of the earth,' is to keep warming up the ground this way and retrieve the radiation heat generated from it," say the architects. The Experimental House was constructed around a coated larch frame and it has a thick layer of polyester insulation sandwiched between the polycarbonate cladding of the exterior and the glass-fibre fabric of the interior. This insulation was made using recycled plastic bottles and it allows light to pass into the house through the walls. As the first experimental house completed for the Meme Meadows research facility, the building will be used by the environmental technology institute to test how different factors affect the thermal qualities of its construction.
Via Lauren Moss
A UK security firm has developed the SelectaDNA gun, which fires non-lethal pellets that mark a target with DNA traces.
Many of us have been brought up to think that humility is a virtue. Isn’t personal branding contradictory to being humble, and, therefore, bad? The answer is “no.” Having humility and doing a good job at personal branding are not mutually exclusive.
Via Richard Andrews
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Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. 7 Ways to curate other people’ content Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience....
Via Jeff Domansky
Suburban housing development in Essex by Alison Brooks Architects that reinterprets the local rural architecture of wood and sloping roofs.. London firm Alison Brooks Architects used dark-stained timber and sloping rooftops for this suburban housing development. Describing the goals of the development, Alison Brooks says she wanted to create "a completely new and more sustainable suburban housing typology where open-plan flexible houses are integrated with outdoor spaces to increase the sense of space and light". The architect also emphasised the importance of creating "dedicated working spaces" in each house, adapting to the growing number of people who work from home and "helping to create an economically active suburb". In line with this, each house comes with an accessible loft that can be converted into an office and the larger houses also include a ground-floor study that doubles up as a spare bedroom...
Via Lauren Moss
A 3D printer on the moon could build the first permanent moon colony.
Social media pose risks for recruits Irish Illustrated (subscription) Joe Mixon's recruitment is getting busy. That means, in today's world of social media, the messages on Facebook and Twitter are coming in fast and furious, too.
BioNanoMed 2013 Congress on Life Sciences, Biotechnology - Austria
Via Luís Bastos
"Google's driverless car has broad implications for society, for the economy and for individual businesses. Just in the U.S., the car puts up for grab some $2 trillion a year in revenue..."
Excerpt:
We consistently underestimate the implications of a change in technology—Kodak, Blockbuster, Borders, Sears, etc.—
Many industries face the kind of disruption that may beset the auto industry
[This blogger will be doing a series on] the ripple effects that the driverless car may create ~ disruptive technology ~ the dangers and the opportunities that one creates.
Via Deb Nystrom, REVELN Consulting
Static Infographics and Motion Graphics are great, but Interactive Visualizations are where all the fun is...
Via Lauren Moss
We're about to release five valuable secrets you must know to understand your competition. These secrets will show you how to generate accurate market and competitive intelligence for your decision makers-- faster than the competiton.
Via Bonnie Hohhof
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Social Media is Reputation Management and Reputation management is Social Media.
A very useful social media strategy to consider when managing online reputation.