Speculations and Trends
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Speculations and Trends
Trends about social media, marketing, consumer behaviour, enegy, sustainability, tech & gaddgets & a lot more
Curated by Pedro Barbosa
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Rescooped by Pedro Barbosa from Public Relations & Social Marketing Insight
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Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design

Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design | Speculations and Trends | Scoop.it

Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos. One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles. In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....


Via Jeff Domansky
Pedro Barbosa's insight:

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

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Tim O'Keefe's curator insight, February 6, 2013 11:44 AM

Social Media is Reputation Management and Reputation management is Social Media.

Jeff Domansky's curator insight, February 6, 2013 1:28 PM

A very useful social media strategy to consider when managing online reputation.

Jeff Domansky's comment, February 6, 2013 1:29 PM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
Rescooped by Pedro Barbosa from Mobile & Technology
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4G Will Make Up Just 10 Percent Of Global Connections in 2017 | TechCrunch

4G Will Make Up Just 10 Percent Of Global Connections in 2017 | TechCrunch | Speculations and Trends | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Via Waseem Jabasini
Pedro Barbosa's insight:

A pessimistic, but possible approach to 4G

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Rescooped by Pedro Barbosa from Just Story It! Biz Storytelling
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Speculations and Trends | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Jeff Domansky's curator insight, February 4, 2013 4:48 PM

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

Rescooped by Pedro Barbosa from Designing service
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Putting people first » Redesigning public services so they can ...

Putting people first » Redesigning public services so they can ... | Speculations and Trends | Scoop.it
“Plenty of thought goes into good industrial design and good interaction design. We do the same for public and social services. In our view, service design is a multidisciplinary approach to creating more useful, effective, and ...

Via Fred Zimny
Pedro Barbosa's insight:

redesigning ;)

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10 Tips on Managing Your Time Effectively

10 Tips on Managing Your Time Effectively | Speculations and Trends | Scoop.it
10.5 Tips on Time Management If you’re like me, chances are good that, at some time in your life, you’ve taken a time management class, read about it in books,  and tried to use an electronic or pa...
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Rescooped by Pedro Barbosa from The Study of HAPPINESS
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The Politics of Comparative Unhappiness | Psychology Today

The Politics of Comparative Unhappiness | Psychology Today | Speculations and Trends | Scoop.it
... happiness studies conducted worldwide consistently show that with the exception of massive hyper-inflation – of the sort that occurred in pre-World War II Germany or, nearly a decade ago, in Zimbabwe – unemployment is ...

 


Via Denise Silber
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Denise Silber's curator insight, February 2, 2013 10:23 AM

add your insight...

 
Rescooped by Pedro Barbosa from Strategy and Competitive Intelligence by Bonnie Hohhof
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The Cost of Bad Data is the Illusion of Knowledge

The Cost of Bad Data is the Illusion of Knowledge | Speculations and Trends | Scoop.it

Data promises compounding returns. The more data you have on a customer or prospect or your own business, the better the insights you can draw and the better decisions you can make. But these returns are blind to the quality of data.


Via Bonnie Hohhof
Pedro Barbosa's insight:

Big data - Big risks

 

Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com

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Rescooped by Pedro Barbosa from green streets
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Konza Techno City masterplan by SHoP Architects

Konza Techno City masterplan by SHoP Architects | Speculations and Trends | Scoop.it

New images and movie of Konza Techno City masterplan in Kenya by Manhattan-based firm SHoP Architects.

 

Work is already underway on the pavilion that forms part of the first phase of SHoP Architects' masterplan for Konza Techno City, a business and technology hub that's been dubbed Kenya's "silicon savannah" 40 miles from the capital, Nairobi.

 

The $14.5 billion project will transform an area of grassland into a city of 250,000 residents. The city is expected to generate up to 200,000 jobs by the time its final phase is completed in 2030. The first phase, to be built over five years, will house 30,000 residents and be shaped like a row of "stitches" in the overall masterplan. The east-west axis of the first phase includes a boulevard of green spaces with bridges over the wide motorway leading to Nairobi. The four initial north-south axes will comprise, from west to east, a university, a residential area, a technology and life sciences district and a business district...


Via Lauren Moss
Pedro Barbosa's insight:

City Planing, a trend that will never stop - finding a new sustainable model for existing and new cities

 

Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com

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Rescooped by Pedro Barbosa from Public Relations & Social Marketing Insight
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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Speculations and Trends | Scoop.it

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.


Via Jeff Domansky
Pedro Barbosa's insight:

Colors and its importance in a logo ~

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Poised Publicity's curator insight, January 29, 2013 11:03 AM

Something to think about when rebranding your company.

Alison D. Gilbert's curator insight, January 29, 2013 4:05 PM

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

Train HR's comment, January 30, 2013 5:43 AM
one of the best visual elaboration
Rescooped by Pedro Barbosa from Public Relations & Social Marketing Insight
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Five Reasons to “Dislike” Social Media | Webbiquity

Five Reasons to “Dislike” Social Media | Webbiquity | Speculations and Trends | Scoop.it

The shortcomings of social media can suck the life out of you if you aren’t careful. Here are five things I dislike about social media and how to overcome them... The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks. There are plenty of posts about Facebook rants as well. These things can sap the life from you if you aren’t careful. Be sure to be aware of these bad qualities so your business can still make the most of this marketing phenomenon. Here are five things I dislike about social media and how to overcome them...


Via Jeff Domansky
Pedro Barbosa's insight:

Contratrends are a trend in itself. And desliking a lot of stuff from most known social media platform usage is not bering behind. In opposite, it is being forward enough...

 

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

 

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Rescooped by Pedro Barbosa from sustainable architecture
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Meme Meadows Experimental House by Kengo Kuma and Associates

Meme Meadows Experimental House by Kengo Kuma and Associates | Speculations and Trends | Scoop.it

This translucent cabin by architects Kengo Kuma and Associates is an experimental house in Hokkaidō, Japan, designed to test the limits of architecture in cold climates.


Kengo Kuma and Associates were inspired by the traditional architecture of the indigenous Ainu, whose "Chise" style buildings clad with sedge or bamboo grass hold in the warmth of a central fireplace that is never allowed to burn out.

"The fundamental idea of Chise, 'house of the earth,' is to keep warming up the ground this way and retrieve the radiation heat generated from it," say the architects. The Experimental House was constructed around a coated larch frame and it has a thick layer of polyester insulation sandwiched between the polycarbonate cladding of the exterior and the glass-fibre fabric of the interior. This insulation was made using recycled plastic bottles and it allows light to pass into the house through the walls.

As the first experimental house completed for the Meme Meadows research facility, the building will be used by the environmental technology institute to test how different factors affect the thermal qualities of its construction.


Via Lauren Moss
Pedro Barbosa's insight:

There is a new group of trendsetters uniting architects, designers, tech guys and just curious-all-of us, creating new mashups that can turn into future trends some day

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Alaskan EcoEscape Permaculture's curator insight, October 24, 2013 1:39 PM

Interesting green build????  It's certainly not a natural build though.

 

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SelectaDNA Gun Will Tag Criminals For Weeks

SelectaDNA Gun Will Tag Criminals For Weeks | Speculations and Trends | Scoop.it
A UK security firm has developed the SelectaDNA gun, which fires non-lethal pellets that mark a target with DNA traces.
Pedro Barbosa's insight:

High Tech at our service ;)

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Move Beyond "Me" to "We" in your Leadership Brand

Move Beyond "Me" to "We" in your Leadership Brand | Speculations and Trends | Scoop.it
Many of us have been brought up to think that humility is a virtue. Isn’t personal branding contradictory to being humble, and, therefore, bad? The answer is “no.” Having humility and doing a good job at personal branding are not mutually exclusive.

Via Richard Andrews
Pedro Barbosa's insight:

Pedro BGarbosa | www.harvardtrends.com | www.pbarbosa.com

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donhornsby's curator insight, January 24, 2013 8:59 AM

(From the article): The measure of your success is not just what others are saying about you, but in the impact you are making on the world. Moving from “me” to “we” makes your leadership brand both attractive and valuable.

Rescooped by Pedro Barbosa from Public Relations & Social Marketing Insight
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7 Ways to Curate Content [Without Working TOO Hard!] | Heidi Cohen

7 Ways to Curate Content [Without Working TOO Hard!] | Heidi Cohen | Speculations and Trends | Scoop.it

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. 7 Ways to curate other people’ content Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience....


Via Jeff Domansky
Pedro Barbosa's insight:

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

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Jeff Domansky's curator insight, February 6, 2013 1:26 PM

Seven great content curation tips from Heidi Cohen.

Rescooped by Pedro Barbosa from sustainable architecture
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Sustainable Development: South Chase housing by Alison Brooks Architects

Sustainable Development: South Chase housing by Alison Brooks Architects | Speculations and Trends | Scoop.it

Suburban housing development in Essex by Alison Brooks Architects that reinterprets the local rural architecture of wood and sloping roofs..

 

London firm Alison Brooks Architects used dark-stained timber and sloping rooftops for this suburban housing development.

Describing the goals of the development, Alison Brooks says she wanted to create "a completely new and more sustainable suburban housing typology where open-plan flexible houses are integrated with outdoor spaces to increase the sense of space and light".

 

The architect also emphasised the importance of creating "dedicated working spaces" in each house, adapting to the growing number of people who work from home and "helping to create an economically active suburb". In line with this, each house comes with an accessible loft that can be converted into an office and the larger houses also include a ground-floor study that doubles up as a spare bedroom...


Via Lauren Moss
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbosa.com| www.harvardtrends.com

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How 3D Printers Could Build Futuristic Moon Colony

How 3D Printers Could Build Futuristic Moon Colony | Speculations and Trends | Scoop.it
A 3D printer on the moon could build the first permanent moon colony.
Pedro Barbosa's insight:

3D Printing.... and the space comeback

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

 

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Rescooped by Pedro Barbosa from Mastering Facebook, Google+, Twitter
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SEO: The YouTube Ranking Factors [Infographic]

SEO: The YouTube Ranking Factors [Infographic] | Speculations and Trends | Scoop.it

YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?


Via Robin Good, Jeff Domansky, massimo facchinetti
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

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keytrend's curator insight, February 3, 2013 3:51 AM

You Tube is powerful but you have look at many factord - excellent infographic

Pallab Kakoti's comment, March 4, 2013 2:36 PM
simply WOW stuff!!
Paula Arenas's curator insight, March 5, 2013 1:11 AM

la fórmula sigue siendo un misterio, pero todo ayuda

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Social media pose risks for recruits - Irish Illustrated (subscription)

Social media pose risks for recruits - Irish Illustrated (subscription) | Speculations and Trends | Scoop.it
Social media pose risks for recruits
Irish Illustrated (subscription)
Joe Mixon's recruitment is getting busy. That means, in today's world of social media, the messages on Facebook and Twitter are coming in fast and furious, too.
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Rescooped by Pedro Barbosa from Idea Focus
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Jef Staes: Do diplomas kill passion and talent?

Jef Staes is an expert on innovation and change. He is also a keynote speaker and author. (http://www.jefstaes.com) Connect via http://www.twitter.com/jefsta...

Via Robert
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Rescooped by Pedro Barbosa from NanoTechnology Revolution
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Evolution inspires more efficient solar cell design

Evolution inspires more efficient solar cell design | Speculations and Trends | Scoop.it
Read more about Evolution inspires more efficient solar cell designComments

Via Razvan Liviu, Luís Bastos
Pedro Barbosa's insight:

Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com

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BioNanoMed 2013 - Nanotechnology enables Personalized Medicine

BioNanoMed 2013 - Nanotechnology enables Personalized Medicine | Speculations and Trends | Scoop.it
BioNanoMed 2013 Congress on Life Sciences, Biotechnology - Austria

Via Luís Bastos
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Luís Bastos's curator insight, January 29, 2013 9:09 AM

BioNanoMed 2013 - Nanotechnology enables Personalized Medicine

Congress - Austria

Nanotechnology Enables Personalized Medicine

Rescooped by Pedro Barbosa from Mastering Facebook, Google+, Twitter
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Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic]

Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic] | Speculations and Trends | Scoop.it
Infographic on Facebook Vs LinkedIn marketing opportunity and approach with social media marketing on Google+ Plus Vs Facebook B2B & B2C Marketing

Via Martin (Marty) Smith, massimo facchinetti
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Martin (Marty) Smith's curator insight, January 28, 2013 12:06 PM

Determining the "best" social network for your marketing is highly dependent on what you are selling and looking for engagement for and about. If you are a B2B company selling high end engagement to the C level you may be better off concentrating on LinkedIn. 

B2B companies shouldn’t abandon Facebook entirely since you never know what offer will resonate where, at least you won't know until you test. Create a campaign and then split your initial investment 70% on LinkedIn and 25% Facebook and 5% Twitter and see what you get back. 

Remember to set up generous Key Performance Indicators (KPIs) in the beginning such as unique traffic, time on site and names into your list. You can worry about who makes it all the way down your buying funnel after you figure out what drives traffic in. You might find Facebook drives small amounts of traffic that convert better. Who knows. 

If you are a B2C play you might reverse those numbers focusing mainly on Facebook and seeding other social nets lightly to see if they have any ability to drive converting traffic. 

Bottom line is test everything and then doubles down on the social net that wins.  

Rescooped by Pedro Barbosa from Change Leadership Watch
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Fasten Your Seatbelts: Google's Driverless Car Is Worth Trillions - Forbes

Fasten Your Seatbelts: Google's Driverless Car Is Worth Trillions - Forbes | Speculations and Trends | Scoop.it

"Google's driverless car has broad implications for society, for the economy and for individual businesses. Just in the U.S., the car puts up for grab some $2 trillion a year in revenue..."

Excerpt:

We consistently underestimate the implications of a change in technology—Kodak, Blockbuster, Borders, Sears, etc.—


Many industries face the kind of disruption that may beset the auto industry


[This blogger will be doing a series on] the ripple effects that the driverless car may create ~  disruptive technology  ~ the dangers and the opportunities that one creates. 


Via Deb Nystrom, REVELN
Pedro Barbosa's insight:

We have been talking about this oin the Harvard Trends Books: as the drones on the air, we will have driveless cars on the ground. Or at least, drive easy cars.

 

It´s a complete new market for the next 30 years, starting probably like 2020 

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Deb Nystrom, REVELN's curator insight, January 26, 2013 4:00 PM

Forecasting the future is tricky, however, Google has made some major shifts (their unified User Interface, UI), and why wouldn't the inventors of the Google Maps be on the trail for something even more revolutionary?  ~  Deb

Deb Nystrom, REVELN's curator insight, January 26, 2013 4:01 PM

Why wouldn't the inventors of the Google Maps be on the trail for something even more revolutionary?  ~  Deb

PS:  Also listed on Innovations and Institutions ScoopIt news.

Rescooped by Pedro Barbosa from visual data
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20 Great Interactive Visualizations of 2012

20 Great Interactive Visualizations of 2012 | Speculations and Trends | Scoop.it

Static Infographics and Motion Graphics are great, but Interactive Visualizations are where all the fun is...


Via Lauren Moss
Pedro Barbosa's insight:

Interessant Infographics, that not only show us things in a new way, but we turn to check new things, too. 

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Rescooped by Pedro Barbosa from Strategy and Competitive Intelligence by Bonnie Hohhof
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5 Valuable Secrets to Knowing Your Competition

5 Valuable Secrets to Knowing Your Competition | Speculations and Trends | Scoop.it

We're about to release five valuable secrets you must know to understand your competition. These secrets will show you how to generate accurate market and competitive intelligence for your decision makers-- faster than the competiton.


Via Bonnie Hohhof
Pedro Barbosa's insight:

Competitive INtelligence 

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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