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Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age.
Via massimo facchinetti
Think twice before you open that email you just received. Think three times if it came from someone you don’t recognize, and just go ahead and hit delete if
LAST night 40,000 people rented accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries. They chose their rooms and paid for...
Via Valerio Sandri, Fred Zimny
Brian Solis talks with me about the future of business, which is the topic of his book: "WTF: What's the Future of Business?"
Via Brian Yanish - MarketingHits.com
Fascinating post... If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something new. I remember when I started really getting interested in it back in 2011. So is it new? When did content curation begin to be included as a content marketing strategy? When did Content Curation Begin? Actually, it’s a pretty broad question, so let’s narrow it down to this: when did Content Curation begin to be discussed as a strategic content marketing tactic? I turned to our good friend Google, using time-sensitive searches to see what I could find....
Via Jeff Domansky
I meet a lot of people. I hear a lot of people introduce themselves. I interview a lot of people...
A pair of Indiana University researchers has found that a pair of predictive modeling techniques can make significantly better decisions about patients’ treatments than can doctors acting alone. How much better? They claim a better than 50 percent reduction in costs and more than 40 percent better patient outcomes.
Via Szabolcs Kósa
5 Steps To Creating A Successful Retargeting Campaign Business 2 Community So if you've been looking at a lot of running shoes online but haven't bought any, don't be surprised if sneakers ads start showing up on Facebook.
Via massimo facchinetti
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views
Via Martin (Marty) Smith, massimo facchinetti
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Lifelogging is an increasingly-popular trend that involves recording your entire daily activity through a small camera attached to your clothes
"Over the past nine years I have had the pleasure of hiring (and the displeasure of firing) new hires into their teaching careers. In watching teachers come into the profession some just "have it." Some seem to be innately programmed to be teachers. For others, it is a much more difficult road to travel. Additionally, there has been much awareness brought up about "teacher burn-out" and teachers not being able to survive this profession. It has taken nine years of watching, listening, and observing to come to understand that there are two distinct differences between teachers that excel and love the profession, and those that do not excel and are prone to burn-out."
Via John Evans, Aki Puustinen
The psychology of home buying: What happens inside your head when you choose a home. (Interesting - study suggests emotions twice as important as knowledge in consumer home buying decisions.
Via Francisco Teixeira
This week at Mashable, our readers had a lot to say about Yahoo's response to the company's controversial ban on working from home.
Cities have inspired movie-makers, artists, architects and engineers for centuries, but what will they look like in the future?
It is too easy to lose sight of the long term as you focus on delivering results this week. Here are five steps for turning your vision into action.
Nichole Kelly explains why an amazing content strategy and a big trash can are the key to success in social media.
Luis Rebelo de Andrade in collaboration with Diogo Aguiar completed the design for seven cozy accommodation units presently known as the “Eco-Resort” and located in Parque de Pedras Salgadas, Portugal. The original resort was especially envisioned as a serene place for guests to get away and experience nature in its purest form: “Designed in a modular prefabrication system but flexible to adapt to the specific places within the park, these houses result in several different combinations of the same three modules (entrance/bathing – living – sleeping) creating different morphologies and different dialogs with the surrounding environment“. The interiors of the resort are highly modern and pay tribute to the minimalist style. In other words, functionality is a key factor in the design, although the architecture also ranks high in aesthetics...
Via Lauren Moss
What you see isn't all you get.
The new Arts Centre "Halle am Wasser" by the Berlin and London based practice Pott Architects is part of a self-sufficient urban accommodation complex featuring an Arts Campus, Marina, flats, offices and restaurants.
A key element of the development of the whole area was the transformation of an old derelict warehouse into an extensive art gallery, a cultural hub for the whole district. The art forum takes the shape of a folded sculptural element, with a membrane streching across the outside of the existing building, transforming it into a home for all forms of art with 6 main galleries varying in size. The canopy covering allows natural light inside and significantly improves the appearance of the warehouse. The steel skeleton of the building is successfully adapted to accommodate the flexible open-plan gallery spaces that can be easily adjusted according to the requirements of the artists...
Via Lauren Moss
Excerpted from article by Copyblogger: "Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online. If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..." Read full article here: http://www.copyblogger.com/google-plus-content-strategies/
Via Giuseppe Mauriello
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![Hacking the Mind: How and Why Social Engineering Works [Infographic] | Business 2 Community | Speculations and Trends | Scoop.it](/resources/img/white.gif)
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com