Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age.
A influência de uma mensagem de endorsement ou publicidade depende em grande parte do seu emissor e da respectiva credibilidade. Essencial para uma boa estratégia de comunicação. Atenção aos Perks deste mundo: a autenticidade conta.
Think twice before you open that email you just received. Think three times if it came from someone you don’t recognize, and just go ahead and hit delete if
Pedro Barbosa's insight:
Hacking the Mind: think before you act, specially online. We are all seeing you share bullshit without thinking about it, spreading garbage all over that is not yours, just because you did not stop, think about it and do your filtering & curating, which will tell us who you are.
Fascinating post... If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something new. I remember when I started really getting interested in it back in 2011. So is it new? When did content curation begin to be included as a content marketing strategy? When did Content Curation Begin? Actually, it’s a pretty broad question, so let’s narrow it down to this: when did Content Curation begin to be discussed as a strategic content marketing tactic? I turned to our good friend Google, using time-sensitive searches to see what I could find....
Consider the sleep as a real must-be is a trend among informed managers. Life balance must include a good sleep to achieve a good overall professional performance Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
A pair of Indiana University researchers has found that a pair of predictive modeling techniques can make significantly better decisions about patients’ treatments than can doctors acting alone. How much better? They claim a better than 50 percent reduction in costs and more than 40 percent better patient outcomes.
As we published back in 2011, auto and own medicine is gaining power as a trend. But still, we believe this will not substitute doctors, but complement them, and maybe substitute a diminute part of their activity. This is for the next 3 years.
5 Steps To Creating A Successful Retargeting Campaign Business 2 Community So if you've been looking at a lot of running shoes online but haven't bought any, don't be surprised if sneakers ads start showing up on Facebook.
Mobile Search Moments Study - O estudo que demonstra que um site orientado para o mercado dos dispositivos móveis é um must have. O estudo demonstra que a maioria dos users usa ainda o mobile em casa e no escritório, pela importância que a distribuiçlão tem (acesso wi fi). Também se explora a relação entre queries e vendas, sobretudo nas primeiras horas.
"Over the past nine years I have had the pleasure of hiring (and the displeasure of firing) new hires into their teaching careers. In watching teachers come into the profession some just "have it." Some seem to be innately programmed to be teachers. For others, it is a much more difficult road to travel. Additionally, there has been much awareness brought up about "teacher burn-out" and teachers not being able to survive this profession.
It has taken nine years of watching, listening, and observing to come to understand that there are two distinct differences between teachers that excel and love the profession, and those that do not excel and are prone to burn-out."
Cities have inspired movie-makers, artists, architects and engineers for centuries, but what will they look like in the future?
Pedro Barbosa's insight:
Competência para o futuro: especialista em desenho urbano, em desenho de cidades e sobretudo em criar versões da Cidade 2.0, onde a sustentabilidade e qualidade de vida são essenciais e não põem em causa a evolução e o progresso.
Como serão as cidades do futuro? Vais participar ou vais ficar a ver?
Luis Rebelo de Andrade in collaboration with Diogo Aguiar completed the design for seven cozy accommodation units presently known as the “Eco-Resort” and located in Parque de Pedras Salgadas, Portugal.
The original resort was especially envisioned as a serene place for guests to get away and experience nature in its purest form: “Designed in a modular prefabrication system but flexible to adapt to the specific places within the park, these houses result in several different combinations of the same three modules (entrance/bathing – living – sleeping) creating different morphologies and different dialogs with the surrounding environment“.
The interiors of the resort are highly modern and pay tribute to the minimalist style. In other words, functionality is a key factor in the design, although the architecture also ranks high in aesthetics...
The new Arts Centre "Halle am Wasser" by the Berlin and London based practice Pott Architects is part of a self-sufficient urban accommodation complex featuring an Arts Campus, Marina, flats, offices and restaurants.
A key element of the development of the whole area was the transformation of an old derelict warehouse into an extensive art gallery, a cultural hub for the whole district. The art forum takes the shape of a folded sculptural element, with a membrane streching across the outside of the existing building, transforming it into a home for all forms of art with 6 main galleries varying in size. The canopy covering allows natural light inside and significantly improves the appearance of the warehouse. The steel skeleton of the building is successfully adapted to accommodate the flexible open-plan gallery spaces that can be easily adjusted according to the requirements of the artists...
Self Sufficient os a good approach, even if i think future buildings are not mandatory auto sufficient. But shall they have this approach with an index and ataxes compensation in large means, we will give a hugh step towards sustainability.
"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.
If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.
If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.
With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."