Speculations and Trends
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Trends about social media, marketing, consumer behaviour, enegy, sustainability, tech & gaddgets & a lot more
Curated by Pedro Barbosa
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Reaction to Facebook’s New Search Feature

Reaction to Facebook’s New Search Feature | Speculations and Trends | Scoop.it

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what [...]


Via massimo facchinetti
Pedro Barbosa's insight:

How everybody has its doubts about Facebook  ability to enter the social serach with sucess, due to the fact that they always have been very bad at this. 

Step by step, we will all move into social search, though.

Question is : will advertisers prefer a larger web from Google or a meaningfull small web from facebook?

Pedro Barbosa | www.pbarbosa.com  | www.harvardtrends.com

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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Speculations and Trends | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz
Pedro Barbosa's insight:

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Janine Lloyd's curator insight, February 5, 12:24 AM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 5, 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.