GoodChime is a social media platform for doing social good.You would agree with me that the incidence of prevalence of Cancer cases in India is growing significantly. We, in our own small way wanted to contribute to increase awareness about prevention & screening of cancer, yet with a difference and a sense of innovation that appeals to the largest audience in India today; its youth!
Cricket & Bollywood attracts everyone in India. So does social networking and online gaming amongst today’s youth. So, we thought of marrying the two to promote timely cancer screening without losing away the seriousness of the disease. For this, we partnered with Yuvraj Singh, who fought with cancer so bravely to develop this Online game of Cricket with messaging on Cancer awareness- ‘Hit Cancer For a Six!’ . This has been done for the first time in the World, when Health awareness messaging has been combined with Internet Gaming.
Yuvi is legendary for his 6 sixes as well as his successful battle against cancer. Through this game, Yuvi exhorts his fans about how a right sense of timing (read early screening) can enable both cancer as well as the cricket ball to be hit for a sixer. The challenge here is to hit 6 sixes just like Yuvraj did and player with maximum score will get an opportunity to cheer for Yuvi in real. All along the player will also get messages about benefits of early screening as well as free consultations with leading oncologists in India.
For the first time in India, a celebrity cricketer has lent his support to an online gaming platform to promote health against cancer. And we would love if the story continues further with your support! Play now: http://goo.gl/PvSti
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