Market Segmentation | Southmoore AP Human Geography | Scoop.it
Nielsen Prizm is a tool used by companies to analyze their customers spending habits, lifestyle choices and spatial patterns.  Using their Zip Code Look Up feature, you can search any zip code to g...

 

This is an interesting glimpse into how market research analysts view neighborhoods, geography and spatial analysis.  This economic and cultural data has a wide range of uses (albeit with some serious limitations). 

 

Tags: socioeconomic, neighborhood, place, economic, consumption, spatial, mapping. 


Via Seth Dixon, Dennis V Thomas