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39% of Small Businesses Get a Return On Investment From Social Media

39% of Small Businesses Get a Return On Investment From Social Media | Southern MN Marketing Tips | Scoop.it

Small business owners are seeing a return on investment from social media. 81% have increased their time spent on social media or stayed the same.... Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media. That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from. Chart excerpt: Now you might think that 39% isn’t so positive, if more than 60% are not seeing a return. However, let’s put it in perspective with the other findings of the survey. When you do that, the small business attitude toward social media looks far more positive. Consider these additional findings...


Via Jeff Domansky
Westbrack Marketing's insight:

My marketing company helps small businesses in Southern Minnesota.  What I know is that the businesses I help have seen social media help power up their brand, drive more traffic and create an awareness of their product lines.  The key is in the planning.  Social without strategy is like a snowmobile without gas (can you tell I live in MN?). 

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Jeff Domansky's comment, April 25, 2013 1:55 PM
WM, I love the snowmobile analogy. Can you tell I grew up in Winnipeg? Now that I've lived in Vancouver so long, let's just say social marketing without a plan is like going out in the rain without an umbrella LOL. Thanks for the comment!
Jeff Domansky's curator insight, April 25, 2013 1:57 PM

As with any marketing campaign, in social media or not, plan your work and work your plan.

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How to Do Stickers on Facebook - YouTube

Add some fun to your chat on Facebook - add stickers and add impact.
Westbrack Marketing's insight:

Fun way to add some personality to your messages on Facebook.

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Kit Kat and Google Team Up for Android 4.4

Kit Kat and Google Team Up for Android 4.4 | Southern MN Marketing Tips | Scoop.it
I'm not sure if this is marketing brilliance or if this type of promotion indicates that somebody or something has jumped the shark.
Westbrack Marketing's insight:

Interesting Team Up...

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At the Top of My Lungs: Facebook Force Field (Social Media, Social Me) - PARADE

At the Top of My Lungs: Facebook Force Field (Social Media, Social Me) - PARADE | Southern MN Marketing Tips | Scoop.it
PARADE
At the Top of My Lungs: Facebook Force Field (Social Media, Social Me)
PARADE
I've always been a highly social person. Now that my health prevents me from getting out as much as I'd like, my online social community is profoundly important.
Westbrack Marketing's insight:

I love the quote -  "When I stumble, there are so many virtual hands to catch me".

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5 Ways To Give Your Brand A Personality

5 Ways To Give Your Brand A Personality | Southern MN Marketing Tips | Scoop.it
Follow closely.
Westbrack Marketing's insight:

I just had a customer say, "I'm worried I am not social enough".  Having just talked with her, I assured her she was.  When working on content, you just have to put yourself out there.

 

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What Does the Obama Budget Mean For Small Business Owners? - Small Business Trends

What Does the Obama Budget Mean For Small Business Owners? - Small Business Trends | Southern MN Marketing Tips | Scoop.it
Small Business Trends
What Does the Obama Budget Mean For Small Business Owners?
Small Business Trends
2012 was the political year of small business. The election was a big reason for that.
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The essentials of strategic B2B storytelling: Q&A with Russell Sparkman

The essentials of strategic B2B storytelling: Q&A with Russell Sparkman | Southern MN Marketing Tips | Scoop.it

Russell Sparkman on strategic video storytelling
SUMMARY: Strategic use of video for storytelling will be the focus of Russell Sparkman's annual Content Marketing Retreat this year, he says in this Heinz Marketing interview. In the video era, marketers have to learn to think like marketers and act like publishers, understanding video's unique role in the awareness, consideration and decision phases of the buying cycle so that it can be strategically planned, correctly budgeted and creatively implemented, Sparkman says.

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Window displays: nostalgia in the digital age

Window displays: nostalgia in the digital age | Southern MN Marketing Tips | Scoop.it
Even in an age of stealth marketing and covert advertising, that most transparent brand messenger – the window display – remains a powerful tool for identifying and defining a store to passersby.
Westbrack Marketing's insight:

Faribault, MN downtown and Owatonna, MN downtown have a holiday lighting event in both towns and the store owners go all out.  So great to see.

 

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Twitter Followers of Small and Medium-Sized Businesses Become Customers | Social Media Today

Twitter Followers of Small and Medium-Sized Businesses Become Customers | Social Media Today | Southern MN Marketing Tips | Scoop.it
People follow SMBs on Twitter for the following reasons: 73 percent said they do so to keep posted on upcoming products. Sixty three percent said they do so to show their support for the SMB.
Westbrack Marketing's insight:

Can't deny the power of a great tweet. 

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Use the Power of Storytelling to Grow Your Small Business

Use the Power of Storytelling to Grow Your Small Business | Southern MN Marketing Tips | Scoop.it
Cogito ergo sum. French philosopher Rene Descartes proposed this idea in 1637, which translates to “I think, therefore I am.” Certainly the power of abstract thought is what separates humans from other animals.
Westbrack Marketing's insight:

Each business has their own story... I love hearing about them.  When you can take that story and share it, you can create a distinction between you and others.  Or, to sum it into words by Joel Osteen, "Run your own race."

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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Southern MN Marketing Tips | Scoop.it
Westbrack Marketing's insight:

Just finished a contest for a small locally owned business.  We went from 30 likes to 525 in 4 weeks.  We'll take that.  :)  Go #Small Business #Minnesota!! 

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Two Pens's curator insight, May 3, 2013 12:59 PM

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Steve Schildwachter's curator insight, May 4, 2013 9:27 AM

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

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39% of Small Businesses Get a Return On Investment From Social Media

39% of Small Businesses Get a Return On Investment From Social Media | Southern MN Marketing Tips | Scoop.it

Small business owners are seeing a return on investment from social media. 81% have increased their time spent on social media or stayed the same.... Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media. That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from. Chart excerpt: Now you might think that 39% isn’t so positive, if more than 60% are not seeing a return. However, let’s put it in perspective with the other findings of the survey. When you do that, the small business attitude toward social media looks far more positive. Consider these additional findings...


Via Jeff Domansky
Westbrack Marketing's insight:

My marketing company helps small businesses in Southern Minnesota.  What I know is that the businesses I help have seen social media help power up their brand, drive more traffic and create an awareness of their product lines.  The key is in the planning.  Social without strategy is like a snowmobile without gas (can you tell I live in MN?). 

more...
Jeff Domansky's comment, April 25, 2013 1:55 PM
WM, I love the snowmobile analogy. Can you tell I grew up in Winnipeg? Now that I've lived in Vancouver so long, let's just say social marketing without a plan is like going out in the rain without an umbrella LOL. Thanks for the comment!
Jeff Domansky's curator insight, April 25, 2013 1:57 PM

As with any marketing campaign, in social media or not, plan your work and work your plan.