PARADE At the Top of My Lungs: Facebook Force Field (Social Media, Social Me) PARADE I've always been a highly social person. Now that my health prevents me from getting out as much as I'd like, my online social community is profoundly important.
Westbrack Marketing's insight:
I love the quote - "When I stumble, there are so many virtual hands to catch me".
Russell Sparkman on strategic video storytelling SUMMARY: Strategic use of video for storytelling will be the focus of Russell Sparkman's annual Content Marketing Retreat this year, he says in this Heinz Marketing interview. In the video era, marketers have to learn to think like marketers and act like publishers, understanding video's unique role in the awareness, consideration and decision phases of the buying cycle so that it can be strategically planned, correctly budgeted and creatively implemented, Sparkman says.
Cogito ergo sum. French philosopher Rene Descartes proposed this idea in 1637, which translates to “I think, therefore I am.” Certainly the power of abstract thought is what separates humans from other animals.
Westbrack Marketing's insight:
Each business has their own story... I love hearing about them. When you can take that story and share it, you can create a distinction between you and others. Or, to sum it into words by Joel Osteen, "Run your own race."
Small business owners are seeing a return on investment from social media. 81% have increased their time spent on social media or stayed the same.... Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media. That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from. Chart excerpt: Now you might think that 39% isn’t so positive, if more than 60% are not seeing a return. However, let’s put it in perspective with the other findings of the survey. When you do that, the small business attitude toward social media looks far more positive. Consider these additional findings...
My marketing company helps small businesses in Southern Minnesota. What I know is that the businesses I help have seen social media help power up their brand, drive more traffic and create an awareness of their product lines. The key is in the planning. Social without strategy is like a snowmobile without gas (can you tell I live in MN?).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.