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What is Content Marketing?

What is Content Marketing? | Southern Hemisphere | Scoop.it


If You're Not Content Marketing, You're Not Marketing


Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.


Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

 

From www.junta42.com 


Via Ally Greer
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IOT Valley's curator insight, December 28, 2012 5:02 AM

" Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. (...) if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty."

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Has the Amazon rainforest 'stopped disappearing' and started to mend? - Metro

Has the Amazon rainforest 'stopped disappearing' and started to mend? - Metro | Southern Hemisphere | Scoop.it
Has the Amazon rainforest 'stopped disappearing' and started to mend?MetroFor years we've been hearing how the Amazon rainforest is disappearing – but is the tide turning? Metro investigates. Related Tags: Brazil · France · Amazon rainforest.
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The State of Women in the World

The State of Women in the World | Southern Hemisphere | Scoop.it

Tags: gender, development, worldwide, poverty.


Via Seth Dixon
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Lauren Jacquez's curator insight, February 12, 2013 1:39 PM

Gender Development index - CHapter 9 materials

Amy Marques's curator insight, July 2, 2013 11:09 AM

This is a great represenaton for showing the unfortunate truth of the state women in the world today.

Shelby Porter's curator insight, November 4, 2013 11:15 AM

Why are women so unequal to men? Why are women in the Middle East seeing such bad treatment and unequality? How can we fix these problems?

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Dramatic changes in Arctic food chain

Dramatic changes in Arctic food chain | Southern Hemisphere | Scoop.it
The collapse of Greenland’s lemming population cycle has disastrous consequences for a number of predators.
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The mobile internet arrives in the Amazon Rainforest - BBC News

The mobile internet arrives in the Amazon Rainforest - BBC News | Southern Hemisphere | Scoop.it
BBC NewsThe mobile internet arrives in the Amazon RainforestBBC NewsIn many developing nations where they do not have an expensive hardwired telephone network, mobile phones are essential.
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Villagers from Medio Jurua nature reserve of Brazil's Amazon rainforest arrive ... - Reuters AlertNet

Villagers from Medio Jurua nature reserve of Brazil's Amazon rainforest arrive ... - Reuters AlertNet | Southern Hemisphere | Scoop.it
Villagers from Medio Jurua nature reserve of Brazil's Amazon rainforest arrive ...Reuters AlertNetVillagers from the Medio Jurua nature reserve of Brazil's Amazon rainforest arrive with their catch of pirarucu, the largest freshwater fish in South...
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Broadcast Your iPhone or iPad's Screen Live on the Internet

Broadcast Your iPhone or iPad's Screen Live on the Internet | Southern Hemisphere | Scoop.it
OS X and iOS: It's easy to share your computer's screen from anywhere, but when it comes to your iPhone or iPad that's not the case. Fortunately, a clever method discovered by entrepreneur Matt Galligan offers a simple solution.

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Pilot Gerard Moss explores Amazon's 'flying rivers' - Herald Sun

Pilot Gerard Moss explores Amazon's 'flying rivers' - Herald Sun | Southern Hemisphere | Scoop.it
AFPPilot Gerard Moss explores Amazon's 'flying rivers'Herald SunAS devastating drought spreads across much of the globe, British-born pilot Gerard Moss flies above the Amazon rainforest to show how its "flying rivers" - humid air currents - bring...
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Bakery On Main Rainforest Granola | Cecelia's Marketplace

Bakery On Main Rainforest Granola | Cecelia's Marketplace | Southern Hemisphere | Scoop.it
For a tasty granola, try the Rainforest Granola by Bakery On Main. It is a tropical delight that is made with real dried bananas, roasted sliced Brazil nuts and coconut.
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Future Humans Will All Look Like Brazilians, Researcher Says

Future Humans Will All Look Like Brazilians, Researcher Says | Southern Hemisphere | Scoop.it
In the future, globalization will destroy local races and lower rates of rare traits like blue eyes.

 

According to Stephen Stearns, a Yaleprofessor of ecology and evolutionary biology, before the invention of the bicycle, the average distance between the birthplaces of spouses in England was 1 mile (1.6 kilometers). During the latter half of the 19th century, bikes upped the distance men went courting to 30 miles (48 km), on average. Scholars have identified similar patterns in other European countries. Widespread use of bicycles stimulated the grading and paving of roads, lending credence to the Fugate clan's excuse and making way for the introduction of automobiles. Love's horizons have kept expanding ever since.

 

Stearns says globalization, immigration, cultural diffusion and the ease of modern travel will gradually homogenize the human population, averaging out more and more people's traits. Because recessive traits dependontwo copies of the same gene pairing up in order to get expressed, these traits will express themselves more rarely, and dominant traits will become the norm. In short, blue eyes and pale skin is out, brown eyes and dark skin is in. Already in the United States, another recessive trait, blue eyes, has grown far less common. A 2002 study by the epidemiologists Mark Grant and Diane Lauderdale found that only 1 in 6 non-Hispanic white Americans has blue eyes, down from more than half of the U.S. white population being blue-eyed just 100 years ago.

 

The genetic mixing under way in the United States is also happening to a greater or lesser degree in other parts of the world, the researchers said. In some places, unique physical traits tailored to the habitat still confer an evolutionary advantage and thus might not bow out so easily; in other places, immigration happens much more slowly than it does elsewhere. According to Stearns, perfect homogenization of the human race will probably never occur, but in general, Earth is becoming more and more of a melting pot. A population forged from the long-term mixing of Africans, Native Americans and Europeans serves as an archetype for the future of humanity, Stearns said: A few centuries from now, we're all going to look like Brazilians.

 

 

 

 


Via Dr. Stefan Gruenwald
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Leonardo Martins's comment, September 20, 2012 12:40 AM
Really?
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The Maasai keep healthy despite a high-fat diet

The Maasai keep healthy despite a high-fat diet | Southern Hemisphere | Scoop.it
The Maasai in East Africa consume a high-fat diet, but they don’t seem to suffer from lifestyle diseases. Scientists have now discovered that the Maasai move with a surprisingly low intensity.
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Students and Teachers – Should both be friends on Facebook?

Students and Teachers – Should both be friends on Facebook? | Southern Hemisphere | Scoop.it

 

Infographics on Facebook friendship between Teachers and Students on social networking platform with respect to online education for future career growth degree...

 


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Scientists reinvent light

Scientists reinvent light | Southern Hemisphere | Scoop.it
A new method enables scientists to create large, inexpensive and flexible surfaces that can emit light in the same way as an OLED TV screen. This could result in luminous clothes, glowing wallpaper and even radiant cereal packets.
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What If Rich Countries Shut the Door on Immigration?

What If Rich Countries Shut the Door on Immigration? | Southern Hemisphere | Scoop.it
Ian Goldin, Director of the Oxford Martin School, warns that a backlash against immigration would wreak havoc on everything from hospitals to the high-tech industry. The interview is part of the Risk Response Network’s “What if?

 

This is article can be an intriguing introduction to a thought exercise geared towards understanding the economic impact of migration and the social processes that create our world. 

 

Questions to ponder:  Which points of the interviewee do you agree with?  Are there some that you think his analysis is off-base?  What do you think the impacts on a given location would be if there was no migration allowed? 

 

Tags:  migration, economic, unit 2 population, immigration, unit 6 industry, labor.


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Sense creates indoor rainforest for year-long Sky campaign - Event Magazine

Sense creates indoor rainforest for year-long Sky campaign - Event Magazine | Southern Hemisphere | Scoop.it
Sense creates indoor rainforest for year-long Sky campaignEvent MagazineThe rainforest will be visited tomorrow (28 September) by primary school children from Dublin, following a live TV show set in the temporary rainforest.
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Heart of the Amazon - Stuff.co.nz

Heart of the AmazonStuff.co.nzIn the Amazon Rainforest, you'd expect to be impressed with the abundance of plant and animal life on display.
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Pirarucu: Monster of the Amazon - Straits Times

Pirarucu: Monster of the Amazon - Straits Times | Southern Hemisphere | Scoop.it
Pirarucu: Monster of the AmazonStraits TimesA villager from the Medio Jurua nature reserve of Brazil's Amazon rainforest paddles in his canoe with pirarucus, the largest freshwater fish in South America, after a night of fishing in Manaria Lake,...
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Endangered Rain Forest Animals | Interactive Jungle

Amazon The Amazon is the world's biggest rainforest ecosystem with millions of plant and animal species. These flora and fauna are under attack from man and his greed. Approximately half of the animals in the world live in ...
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Fun in the tropics in Cairns - The Australian

Fun in the tropics in Cairns - The Australian | Southern Hemisphere | Scoop.it
Fun in the tropics in CairnsThe AustralianI've been on a few cable-car trips the one in Hong Kong, which is stunning as well, and the one in Langkawi in Malaysia, which goes up the side of a hill - but this was equally if not more spectacular...
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How smart are animals?

How smart are animals? | Southern Hemisphere | Scoop.it
We think that crows are smart but what do we really know? Intelligence takes on diverse meanings for different species and researchers think we are too prone to use human standards.
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New monkey discovered in DRC rainforest - Informante

New monkey discovered in DRC rainforest - Informante | Southern Hemisphere | Scoop.it
New monkey discovered in DRC rainforestInformanteIN a massive, wildlife-rich, and largely unexplored rainforest of the Democratic Republic of the Congo (DRC), researchers have made an astounding discovery: a new monkey species known to locals as...
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Rainforest film will be shown in the USA - This is Cornwall

Rainforest film will be shown in the USA - This is Cornwall | Southern Hemisphere | Scoop.it
This is CornwallRainforest film will be shown in the USAThis is CornwallA GRADUATE of University College Falmouth (UCF) is to see his footage shot in the South American rainforest screened in the USA.
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Burning Man

This annual arts festival with a strong counter-cultural ethos literally is an experiment in producing alternative urban and cultural geographies that reject normative regulations embedded within societies.  These geographies created last only about a week, as an escape from the regular strictures of society.  The ephemeral alternative geographies then fade back into the desert but not without creating a visually remarkable place.  A word of caution, it is a 'clothing-optional' event, so launching a Google image search live in class is not recommened.

 

I'll let the producer of the video explain: "It is an 8-day event which takes place annually in late August in the temporary city of Black Rock City located in a dry lakebed in northwestern Nevada, USA.  The radial streets are laid out like a clock face, from 2:00 to 10:00. I have marked some of these streets as well as some of the prominent and favorite theme camps and villages.  The attendees are all participants in a sense and are themselves the attraction. There is no corporate sponsorship or presence of any sort. Only ice and coffee are sold. Everything else is brought in under the concept of 'radical self-reliance' or gifted by others. Most 'burners' participate by finding the creative or artistic thing that they enjoy most and do best, do it to the fullest extent, and share it as much as possible."

 

Tags: art, culture, unit 3 culture, popular culture. 


Via Seth Dixon
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Nicholas Rose's comment, December 6, 2012 11:40 AM
Well, when I think of this festival called Burning Man it seems to violate the social norms that we have as a society. As for the previous video we saw, people can get seriously hurt at a festival like this especially at Woodstock in which that festival's been going on for years.
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The origin of fiction

The origin of fiction | Southern Hemisphere | Scoop.it
Films, computer games and novels have only come into existence thanks to medieval writers who used their imagination to create novels. New research reveals the surprising historical process behind fiction.
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Your household appliances can be hacked

Your household appliances can be hacked | Southern Hemisphere | Scoop.it
The neighbour’s kid hacks your washing machine and terrorists switch off the power in your city. These are likely future scenarios with modern technology. But now a researcher has set out to combat this.
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