Fredrikson [...] is already seeing wines in the $10-and-under range slowing their growth or even losing ground to other alcohol drinks like craft beers, flavored spirits and ciders. For instance, sales of $3-to-$7 chardonnay in U.S. food stores were down nearly 3 percent in 2013 from the year before, he reported.
“That’s our bread and butter. That’s the industry’s foundation,” Fredrikson said. “It makes me nervous to see this.”
Via Vincent R.