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Why Marketers Fear the Female Geek

Why Marketers Fear the Female Geek | Soup for thought | Scoop.it
Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that.
malek's insight:

 I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

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Deb Bailey's comment, January 2, 2014 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
malek's comment, January 2, 2014 5:19 PM
Amen. "Life is better in Pink" is too superficial
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