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Looking Good on Facebook: Social Media Leads to Spikes in Plastic Surgery

Looking Good on Facebook: Social Media Leads to Spikes in Plastic Surgery | Soup for thought | Scoop.it

Now the annual poll from the American Academy of Facial and Reconstructive Surgery (AAFPRS) reports that social media activity may be driving an uptick in plastic surgery requests


malek's insight:

Whoa!

That’s especially concerning since the survey also found that while social media is influencing patients’ decisions to get surgery, it’s not serving as a resource for identifying and vetting surgeons or procedures. Comments from previous patients and advice about recovery can be valuable, if supplemented with objective assessments, for patients shopping for a doctor or wanting to learn more about a procedure, but in 2012, only 7% of patients used social media to research doctors and surgical options, a drop from the 35% who did so in 2011.


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