Barbie's Swimsuit Edition Is Too Little, Too Late [but our children Pay] | Soup for thought |

Marty Note
Kudos for Mattel. They got outside their own box and have created a Barbie Swimsuit edition campaign sure to get lots of press. Is that enough to save Barbie? Not by half (lol).

Last week I Scooped a post about how video games and mobile phones are destroying Mattel's dolls ( and momentary creativity won't change or alter that trend.

Via Martin (Marty) Smith