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The Most Innovative Social Media Companies 2013

The Most Innovative Social Media Companies 2013 | SoSo Me | Scoop.it

In an increasingly social world, if you're not evolving, you're not winning. These companies impress us with their social media savvy.

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Marketers Use Social Media Data to Drive Campaigns - eMarketer

Marketers Use Social Media Data to Drive Campaigns - eMarketer | SoSo Me | Scoop.it
Two-thirds of marketers say they are investing more in data-related areas in 2013, with most expecting to use findings gleaned from social media to drive campaigns in the coming year.

 

Excerpts...

 

Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according to a study by Infogroup Targeting Solutions and Yesmail Interactive.

 

So, what are marketers’ best sources of customer data? As of October 2012, 49% said website analytics, 19% said data from email campaigns and 12% said data arising from social media interaction. Other data sources included SMS/phone analytics, direct mail interaction and display analytics. 
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marketingIO's curator insight, February 22, 2013 6:04 AM

That's a significant number of companies looking to increase spending in social media data.


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10 Tips For Effective Social Media Shares For Content Marketing | Business 2 Community

10 Tips For Effective Social Media Shares For Content Marketing | Business 2 Community | SoSo Me | Scoop.it
Just create great content. That’s the clearest most useful advice anyone can give you about content marketing. The better your content the more effective it
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Global Copywriting - Why Creating a Social Media Strategy is a Big Waste of Time [INFOGRAPHIC]

Global Copywriting - Why Creating a Social Media Strategy is a Big Waste of Time [INFOGRAPHIC] | SoSo Me | Scoop.it
The 3 Essentials Components of a Content Marketing Strategy Infographic explains why social media is ineffective when implemented in isolation.

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marketingIO's curator insight, February 22, 2013 6:16 AM
  • See the article at www.globalcopywriting.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Torus Digital Marketing's curator insight, February 27, 2013 11:31 AM

Interesting points. I find as a copywriter that most of my business is now through online marketing and social media plays an important role. So much so that I've rebranded to include social media marketing management. I have the customers cueing up for my services and am at the stage of over capacity!

Kinga Bilau's curator insight, March 1, 2013 4:42 AM

Még gondolkozom a kivételeken :)