In a new report, strategic consulting firm Vivaldi Partners takes a detailed look at what they call "social currency:" how brands can use social media to drive results, rather than as just another marketing tool.
How Sony uses Pinterest to drive sales, increase brand affinity and grow their community? “We were all using it personally,” said Callan Green of the social media team at Sony Electronics, “and realized the power of the platform to drive people’s interest in purchasing.” Before starting to think about driving sales or building the community, Sony put in three months of preparation planning and populating about 10 boards with visually appealing content—at first mostly repins of what others were already sharing...
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How Sony ran #CatchTheTablet, its most successful social media campaign in history http://t.co/5SAthdNY by @heycheri on @TNWsocialmedia (RT @TheNextWeb: How Sony ran #CatchTheTablet, its most successful social media campaign in history...)...
Launching a new social media platform for your company can be an uphill battle. Stirring up the kind of buzz and social status to garner the attention of new fans, as well as those from other outlets, takes a creative approach.
Social media competition in US, UK and EU countries to amplify the success of Million Moments App . Sony Digital Network Applications (SDNA) launches the free photo sharing app Million Moments together with a Twitter competition: #mymoment2012 to...
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