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Rescooped by Hulya Basciftci from Psychology of Consumer Behaviour
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MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012

MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012 | Sony | Scoop.it
Burt's Bees Deflakes With Billboard, Video - 10/29/2012...

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Rescooped by Hulya Basciftci from Social Media For U
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Samsung And Sony Social Media Strategy - Business Insider

Samsung And Sony Social Media Strategy - Business Insider | Sony | Scoop.it

In a new report, strategic consulting firm Vivaldi Partners takes a detailed look at what they call "social currency:" how brands can use social media to drive results, rather than as just another marketing tool.


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Rescooped by Hulya Basciftci from Effective Social Media Marketing
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How Sony ran #CatchTheTablet, its most successful social media campaign in history

How Sony ran #CatchTheTablet, its most successful social media campaign in history | Sony | Scoop.it
On September 2nd, Sony Electronics launched an inventive U.S. social media campaign that both engaged its following in creative new ways while putting its products directly into the ...

Via Tim Page
Hulya Basciftci's insight:

Sony’s Catch the Tablet campaign drove new potential adopters to their social-media platforms

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Rescooped by Hulya Basciftci from Best communication and marketing ideas
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How Sony Became a Pinterest Rock Star

How Sony Became a Pinterest Rock Star | Sony | Scoop.it

How Sony uses Pinterest to drive sales, increase brand affinity and grow their community? “We were all using it personally,” said Callan Green of the social media team at Sony Electronics, “and realized the power of the platform to drive people’s interest in purchasing.” Before starting to think about driving sales or building the community, Sony put in three months of preparation planning and populating about 10 boards with visually appealing content—at first mostly repins of what others were already sharing...


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Rescooped by Hulya Basciftci from SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
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Sony USA - Social Media

Sony USA - Social Media | Sony | Scoop.it
We love connecting with our customers and are always here to share and discuss all things 'Sony.' Please find us below on your favorite social network, or search by your favorite Sony company or division.

Via Philippe Trebaul
Hulya Basciftci's insight:

Sony has built and refined its online community to such an extent that the content the company offers it has started to represent real and quantifiable marketing results.

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Rescooped by Hulya Basciftci from Branding for people
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How Sony Became a Pinterest Rock Star | Social Media Examiner

How Sony Became a Pinterest Rock Star | Social Media Examiner | Sony | Scoop.it
Pinterest Case Study: How Sony uses Pinterest to drive sales, increase brand affinity and grow their community.

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Rescooped by Hulya Basciftci from Social Media News Articles
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Twitter / The Next Web: How Sony ran #CatchTheTabl ...

How Sony ran #CatchTheTablet, its most successful social media campaign in history http://t.co/5SAthdNY by @heycheri on @TNWsocialmedia
Sep 26 via Spread The Next WebFavoriteRetweetReply

How Sony ran #CatchTheTablet, its most successful social media campaign in history http://t.co/5SAthdNY by @heycheri on @TNWsocialmedia (RT @TheNextWeb: How Sony ran #CatchTheTablet, its most successful social media campaign in history...)...

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Rescooped by Hulya Basciftci from Automatic Content recognition
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Sony's new TV update goes social

Sony's new TV update goes social | Sony | Scoop.it
Sony ups the ante with the social-media integration found on its most recent TVs. Read this blog post by Christopher MacManus on Crave.

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Rescooped by Hulya Basciftci from SMM - monitoring and communities
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Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board | MarketingSherpa

Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board | MarketingSherpa | Sony | Scoop.it
Launching a new social media platform for your company can be an uphill battle. Stirring up the kind of buzz and social status to garner the attention of new fans, as well as those from other outlets, takes a creative approach.

Via Paula Pollock
Hulya Basciftci's insight:

Perfect analysis that shows how Sony uses social media marketing tools effectively.. 

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Paula Pollock's curator insight, May 23, 2013 5:13 PM

I like how Sony is planning this out to their holiday campaigns. It's a good example of how long-term campaign planning can provide continuity and deepen consumer awareness. 

Rescooped by Hulya Basciftci from iPhoneography-Today
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Sony launches free photo sharing app Million Moments together with Social Media competition

Sony launches free photo sharing app Million Moments together with Social Media competition | Sony | Scoop.it
Social media competition in US, UK and EU countries to amplify the success of Million Moments App .  Sony Digital Network Applications (SDNA) launches the free photo sharing app Million Moments together with a Twitter competition: #mymoment2012 to...

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