Sonic Branding
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Sonic Branding
All about Branding with Audio
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Coca-Cola adds Spotify branding to its new, slimline cans

Coca-Cola adds Spotify branding to its new, slimline cans | Sonic Branding | Scoop.it
Coca-Cola’s new ‘slimline’ cans for Coke, Diet Coke and Coke Zero will feature Spotify branding directing consumers to Spotify’s new...
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'Singing Tree' installation turns a garden into an interactive soundscape (Wired UK)

'Singing Tree' installation turns a garden into an interactive soundscape (Wired UK) | Sonic Branding | Scoop.it
The Singing Tree installation at the Royal Hortilcultral Society’s Hampton Court Flower Show uses sensors to trigger an interactive, meditative soundscape
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Musical flow: software learns musical style, applies it to other compositions (Wired UK)

Musical flow: software learns musical style, applies it to other compositions (Wired UK) | Sonic Branding | Scoop.it
As a keen amateur guitarist, François Pachet decided to “try to build systems that enhance creativity, especially for musicians.” The result is Flow Machines -- a computer-based compositional aid for writers and composers...
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Quite fascinating don't you think?

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great minds on music: an interview with amir kassaei

Here at iV, we like to say that we live at the “intersection of sound and marketing.” We’re committed to helping brands and agencies communicate brand identities, increasing awareness and equity as...
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The Next (Sound) Wave In Branding: How AT&T Created Its New Sonic Identity

The Next (Sound) Wave In Branding: How AT&T Created Its New Sonic Identity | Sonic Branding | Scoop.it
Samsung phones make Samsung noises. LG phones make LG noises. But now AT&T wants all of the phones on its plan--no matter their manufacturer--to sound the same.Starting in April, the brand began rolling out a sonic makeover.
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Herman Trend Alert: Marketing's Next Frontier - Sensory Branding: aftermarket News

Herman Trend Alert: Marketing's Next Frontier - Sensory Branding We often talk about the value of integrated marketing, making sure that all of the elements of the marketing plan are aligned and congruent with each other.
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( ( ( ABA ) ) ) Audio Branding Academy » Blog Archive » Audio Branding Barometer 2012

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Is Apple Screwing the Music Industry?

Is Apple Screwing the Music Industry? | Sonic Branding | Scoop.it
It appears Apple and Google could be taking the music industry for a ride, underpaying for valuable listening data.
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Pop hit prediction algorithm mines 50 years of chart toppers for data (Wired UK)

Pop hit prediction algorithm mines 50 years of chart toppers for data  (Wired UK) | Sonic Branding | Scoop.it
Machine learning engineers from the University of Bristol think they might have the master equation to predicting the popularity of a song.
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( ( ( ABA ) ) ) Audio Branding Academy » Blog Archive » Julian ...

( ( ( ABA ) ) ) Audio Branding Academy » Blog Archive » Julian ... | Sonic Branding | Scoop.it
The Audio Branding Academy is pleased to announce Julian Treasure as moderator of this year's Audio Branding Congress. After Oxford in 2012, Julian will also moderate the event day in Moscow on November 28th, 2013.
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teaching an old dog new tricks : radio as an audio branding touch point

teaching an old dog new tricks : radio as an audio branding touch point | Sonic Branding | Scoop.it
An audio brand is only as good as its implementation. For all the hours devoted to the strategy, research and testing that contribute to creating audio assets for a brand, it’s meaningless without ...
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What’s Your Brand’s Sound? | Business 2 Community

What’s Your Brand’s Sound? | Business 2 Community | Sonic Branding | Scoop.it
What does your brand sound like? Like me, you may not have an answer to this question.
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The Infinite Jukebox

The Infinite Jukebox | Sonic Branding | Scoop.it
Another Music Hack Day weekend … this time in Boston hosted at MIT.  It was a pretty awesome event. The space at MIT was perfect for hacking, with the best network connectivity I’ve eve...
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