As a keen amateur guitarist, François Pachet decided to “try to build systems that enhance creativity, especially for musicians.” The result is Flow Machines -- a computer-based compositional aid for writers and composers...
Samsung phones make Samsung noises. LG phones make LG noises. But now AT&T wants all of the phones on its plan--no matter their manufacturer--to sound the same.Starting in April, the brand began rolling out a sonic makeover.
Herman Trend Alert: Marketing's Next Frontier - Sensory Branding We often talk about the value of integrated marketing, making sure that all of the elements of the marketing plan are aligned and congruent with each other.
The Audio Branding Academy is pleased to announce Julian Treasure as moderator of this year's Audio Branding Congress. After Oxford in 2012, Julian will also moderate the event day in Moscow on November 28th, 2013.
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