About the author Related Posts :TabSite Launches 2 Stage Contests - Main and Finalist StagesPosting your Contest or Promotion to Facebook Timeline - Best PracticesBoost Page Engagement with ContestsHow to Post to the Facebook News Feed to Maximize...
SoLoMo, the intersection of social, local, and mobile marketing efforts, will hit the mainstream. Marketers recognize the time spent on social networks, and they’ll reach out through these platforms to mobile users to engage them with location-based specials. Additionally, local stores will offer incentives to nearby mobile users to draw them into the store. While in-store, businesses can utilize QR codes and signage to drive users to their social sites for further connection. SoLoMo will capitalize on the rise of smartphone use to pull together social and local initiatives, offering a more personalized and localized experience that can build greater customer loyalty.
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.
Press releases with an image or video get shared three times more, and people spend more time with them.
Corson-Knowles recommends this process:
Post the news on your web site Tweet the news with a link to the announcement on your web site (and have employees tweet it too) Post your news with a link to the announcement on Facebook (and have employees post it too) Pin any relevant news-related images or videos to Pinterest (with links back to your news page) Create and post a video on YouTube talking about the announcement and linking back to the announcement on your website Embed the YouTube video into a blog post and publish the blog post linking back to the announcement page Post the announcement page on other social networks such as Reddit, Digg and StumbleUpon “In my experience, the combined effect of all of this promotion as soon as the announcement is made is generally a 4x to 5x increase in traffic thanks to the improved search engine rankings of the news,” says Corson-Knowles.
Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.
You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.
Change is constant and digital marketing is no exception. In 2013 we’ll see digital marketing excel at exciting pace. With the end of the year fast approaching, it’s worthwhile to look ahead and help digital marketers prepare for the future.
SoLoMo, the intersection of social, local, and mobile marketing efforts, will hit the mainstream. SoLoMo will capitalize on the rise of smartphone use to pull together social and local initiatives, offering a more personalized and localized experience that can build greater customer loyalty.
Scan also offers a “code generator” that lets you create your own QR codes for placement on business cards or billboards. Once you log in, the service also keeps track of what you’ve scanned over time, allowing you to scan things on the fly and go back to them later.
Did you know that today you can probably choose from 10 billion different products and services in New York City versus 300 items available in a traditional hunter-gatherer society some 500 years ago? – estimates Professor Eric Beinhocker from Harvard University.
Nowadays, the consumer is flooded with product options, and on one hand he expects to have a wide choice, but on the other hand he is overwhelmed with too much information. The way to deal with such a problem is to use new technologies like smartphones, social media, location services and internet. The new resources bring help to an overwhelmed customers, who uses these innovations to make research and get fast feedback from their friends. The model in which this process is done is called SoLoMo – a Social-Local-Mobile way of purchasing goods.